Chapter 0546 is planned to be broadcast
As soon as the Canton Fair ended, Changhe Group went back with the results. 廴
This time, not only have they won all the fist products, but the important thing is that the mineral water and willow weaving that have just been launched have become one of the highlights of this Canton Fair.
Lu Changhua struck while the iron was hot and flew directly to the capital, and he wanted the Beijing advertising company to do a few things for him.
The first was the November campaign.
This was already happening when they went to shoot the commercial.
I have already bought the advertising time from November to the end of next year in advance.
As an old friend of CCTV, Changhe Group has cooperated with CCTV many years ago.
not only advertised, competed to be the king, but also sponsored the Spring Festival Gala. 廴
Changhe Group and Lu Changhua himself are very well-known on CCTV.
It's just that in the last two years, the number of ads has decreased a lot.
This time, Changhe Group bought more than a year of advertising time through the Beijing Advertising Company, which is definitely a big customer for CCTV.
Not to mention, the boiling news that has been spread a long time ago.
This time, the mineral water invested by Changhe Group is endorsed by international movie stars.
It is said that it will be listed with the movie 007 before and after, how influential is this?
Although CCTV itself is a state-level media, they are also envious of movies. 廴
If TV and movies were linked together, it would be unthinkable.
In fact, ordinary people may not know that those who engage in movies and TV can't pee in the same pot.
Because film is the earliest optoelectronic art, it also claims to be the ancestor of optoelectronic image technology.
When television, a popular art of film and television, appeared, they looked down on it.
thinks that people who can't get along in the film industry will go to the TV industry.
Especially for actors in China's TV circle, if they are famous in TV dramas, they must try to act in movies, only the actors of the original movies are artists, and those who act in TV series are at best actors.
This concept is still the mentality of many people in the film and television industry. 廴
Movies are high, TV, too popular!
For this reason, Lu Changhua also put a lot of thought into it when he placed advertisements.
First of all, when movie 007 is released, an ad is broadcast at the beginning of the credits.
This is to reflect the high-end atmosphere of the product.
Secondly, CCTV's news and TV dramas are advertised in front of them for the purpose of publicity.
Let the audience know 007 and volcanic mineral water.
The final version of the ad has been brought back. 廴
Lu Changhua watched it several times in the conference room of the advertising agency.
Very satisfied.
Whether it is a professional film director or an international influence, it is really an explosion of acting skills.
Expressions and details all reflect professionalism.
For post-stunts, it's entirely cinematic production.
If it weren't for the fact that it was an advertisement, many people would think that it was the climax of a movie!
The second thing is to let the Beijing advertising company make manuals and decoration drawings for the franchise chain of the willow weaving company. 廴
These are subject to a fee.
However, Lu Changhua thinks the cost is worth it.
I can save myself a lot of things.
In this regard, people are more professional.
After staying in the capital for three days, Lu Changhua flew back.
After all, things at home are really too complicated, and I don't feel at ease when I'm not there.
Wang Yao went back with the large army. 廴
There are so many orders in the group, she has to go back and arrange them.
As soon as Lu Changhua arrived home, he got some good news.
The commissioning of the production line was successful.
This made Lu Changhua breathe a sigh of relief.
Before the Canton Fair, the equipment had just arrived.
He had no choice but to produce a batch manually.
However, agents in various provinces are negotiating. 廴
People want to invest 2 million to be this agent, one is optimistic about the quality of this product, and the other is fame.
This fame has not yet been fully reflected.
But quality can't be a problem.
If the production line has been debugged badly, he can deliver late and less delivery, and the quality must be guaranteed.
This time the debugging is done, and the stone in his heart can be regarded as falling to the ground.
When he arrived in Bac Ninh, the first thing he did was to take his assistant to Wudalianchi, and he wanted to see for himself how efficient the production line was!
As soon as he entered the workshop, Lu Changhua was stunned by the scene in front of him. 廴
There are only two or three employees in the whole workshop, and there are no people on the production line.
As soon as the bottle enters the workshop, it is cleaned and disinfected with water.
Direct canning, sealing, large size, blow drying, labeling, boxing, palletizing.
An inspector came in and took a box of water to the inspection room.
This is a spot check on the quality of the product.
The first is to check the water quality.
The second is to check whether the seal is leaking air and water. 廴
The third is to check whether the code is correct, whether there are any omissions and mistakes.
Fourth, check whether the label is flat and whether it is skewed.
Fifth, check the boxing.
Lu Changhua also followed to the laboratory.
After a check, the inspector marked the qualified.
The bottling plant is now very efficient, with an output of 30,000 bottles per hour.
144 tons of purified water were consumed a day, and 720,000 bottles and 30,000 pieces were canned. 廴
And the water purification tank can store 100 tons of water, which is simply not enough.
In order to ensure production efficiency, another water purification tank had to be imported.
Of course, this is the limit yield.
At present, the efficiency of the production line is less than 10,000 bottles, only about 8,000 bottles.
But even so, the output is not small.
It can produce 190,000 bottles in 24 hours.
That's the benefit of being efficient. 廴
Japanese engineers also warn that it is best not to drive too big, because there will be failures, and it is best to keep it between 15,000 and 20,000 per hour in the future.
Otherwise, the production line downtime will outweigh the losses.
Because this production line is very valuable, and the employees are not skilled, they dare not drive too fast.
If it is discontinued, it will be really troublesome.
After 72 hours of continuous production, the production line needs to be corrected and maintained for 4 hours.
This is the premise to ensure that the production line can work continuously.
If it is always on, there is a lot of loss in each link. 廴
The factory here produces according to the guidance of Japanese engineers, and Lu Changhua is also relieved.
He informed the sales department not to ship the goods for the time being, and waited until the advertisements began to be released.
In fact, in this Canton Fair, there are many agents who are interested in mineral water, but there are not many who are directly decided.
They also have to wait and see if the manufacturer's promise to advertise on CCTV can be realized.
It's realized, it's easy to say anything, if it's bragging, then bye-bye.
Over the years, manufacturers and distributors have made a variety of promises.
But in the end, very little can be realized. 廴
Dealers are also almost educated by manufacturers.
Mineral water temporarily relaxed, and he ran to the farm again.
Look at the situation of the wicker company.
There are many foreign merchants who place orders here.
For a time, the domestic franchise chain was not in a hurry.
One is that the whole set of franchise chain manuals has not yet come out.
Second, there is not enough manpower, and the output cannot be increased. 廴
Because the father and son of the Liu family came back ahead of schedule, under their guidance, the complete sets of willow weaving products were done step by step according to the original sample weaving appearance.
The progress is not slow either.
In the past 20 days, they have completed more than a dozen sets of weaving.
"Director Lu, you have something to do with your administration. You have to recruit people! ”
"Uh, Mr. Lu, how many more should we recruit?"
"Recruit another hundred people, and let each of them bring an apprentice. In this way, the pressure on the director of the Liu factory is less. ”
"Okay, I'll do that." 廴
It's November.
The farm is about to enter winter flow.
At the end of November, there was basically no work.
There is too much of an idle workforce.
"Mr. Lu, do you want temporary workers?"
"If you learn quickly, so can you be a part-time worker."
There's no way around it. 廴
From the slack season, let those who are willing to come to learn the craft to work for half a year, which is also a solution to the manpower problem.
There is no one at home on the farm, the children haven't come back for winter vacation, and Lu Changhua hasn't gone back to feel the cold fire.
He greeted Li Zhenguo and asked the branch to send a few cars to the forest farm to pull some firewood and come back.
On the side of the forest farm, he also greeted Director Sun.
After New Year's Day, they have to come back, how can they survive the winter without firewood?
Although the heating in every house is also on, it is still not possible to burn firewood.
Back in Bac Ninh, the Lu family's living room was full again. 廴
The Hu family, the Han family, and the Wang family are all here.
It is mainly for Lu Changhua and his family to celebrate.
Didn't I go to the Canton Fair, and the harvest was good.
Lao Lu and Wang Dejiang used this as an excuse to get together.
Lu Changhua came back from a long run, and the house was already overcrowded.
The good thing is that the kids are willing to play upstairs.
Speaking of which, Nuomi Zhao Yagang is in the second grade, Hu Le is in the first grade, and Sheng Yu is still in kindergarten. 廴
Now, Nuomi and Zhao Ya are only willing to play with Hu Le, and Sheng Yu is a little kid, and the two sisters are no longer willing to play with him.
Only Xiao Hu Le never gave up with Sheng Yu.
In order for the children to go to school, the Lu family does not have a TV.
The Wang family has it.
The Hu family and the Han family all learned from Lao Lu, and there was no TV.
The children really wanted to see it, so they went to Wang's house to see it, and there was still a time limit.
When the time comes, you have to go home. 廴
Everyone was drinking in the living room of the Lu family, and someone called Lu Changhua.
It turned out to be a phone number in the capital.
The advertising company informed Lu Changhua that the TV commercial was officially launched tonight, so that Lu always had time to pay attention.
"Really? Great, I'll take a look. ”
Putting down the phone, Lu Changhua got up and said, "Mom and Dad, I'll go watch TV." ”
Wang Yao clapped his hands, got up and said, "Mom and Dad, uncles and uncles, eat and drink well, let's come when we go." ”
It turned out that Wang Yao had the key on him. 廴
The two of them want to watch TV, but they can hook up with the children's addictions, so they have to go with them.
"No, hurry up and eat, finish your homework."
Wang Yao turned his face and said very seriously.
"But...... I ......"
Seeing that his brothers and sisters were disappointed, Sheng Yu also looked at his parents with a little guilt.
"You are not allowed to look at it."
Lu Changhua just wanted to make an exception for his son, and his daughter-in-law let out a roar of filial piety. 廴
Pressed his words back at once.
He smacked his lips and didn't speak.
Nuomi looked at her father in disappointment and sighed.
I turned around and went upstairs.
Sheng Yu saw that his sister was gone, so he hurriedly chased after him.
"Sister, wait for me."
Zhao Ya and Hu Le also ran up. 廴