Chapter 51

They just got on the elevator.

Someone outside shouted, "Wait a minute. ”

Jiang Yang reached out and pressed it open, and Zhou Hao hurriedly said, "Don't, leave them alone." ”

However, it was too late.

The door where the elevator was closing stopped, and four people entered the elevator, led by a middle-aged talent in a suit and leather shoes, who was stunned for a moment after seeing Zhou Hao, "It's you?" ”

Zhou Hao nodded, "It's me." ”

The middle-aged talent's hair was combed seamlessly, and he looked at Zhou Hao's eyes with a little disdain, "I heard that you have jumped out of the TV station and worked alone." ”

Zhou Hao rolled his eyes, "What do you care about?" ”

The middle-aged talent smoothed the wrinkles on his suit, "I'm reminding you, don't go through the back door, I'll keep an eye on you." ”

As soon as he finished speaking, the elevator door opened, and the middle-aged talent stepped out.

Jiang Yang and Zhou Hao walked behind, and he asked Zhou Hao, "Have you had a holiday with him?" ”

Zhou Hao nodded.

Jiang Yang asked again, "Did you go through his back door?" ”

Zhou Hao stopped, "Bah, how can you speak." ”

The middle-aged talent is called Geng Zhi, an advertising director who graduated from Communication University with a master's degree, a serious professional background, and began his career in advertising since graduation, and has been shooting advertisements and promotional songs for major automobile brands, digital brands, online comprehensives, etc., and has also filmed MVs for the king and the big devil, and now works in the 4A David Advertising Group.

He has won major advertising awards such as the Yangtze River, the Yellow River, the Pearl River, the Great Wall, and the Forbidden City.

"His works are both visual and story-telling, which can not only meet the needs of customers, but also highlight artistry, and he is also a veteran in shooting public service announcements......

Jiang Yang listened to Zhou Hao's words of praising the other party, and waited for him.

"But—"

Sure enough, it came.

Zhou Hao said angrily: "Your brother Zhou once pried away his business. I was still on the TV station at the time, and he thought that I was prying it through the back door by virtue of the TV station's relationship, but he didn't know at all, my buddy relied on all his ability. ”

Jiang Yang looked at him, "I don't believe it." ”

Shooting advertisements is not just a good technique, the key is to be creative.

Zhou Hao is good at shooting films, but the creativity and ideas are really indescribable, when he first came, Jiang Yang mentioned the idea of rubber products, he agreed without saying a word, Jiang Yang still felt that this person knew the goods, and now he understands, this person is a bridge, Jiang Yang proposed an idea here, he told the customer, the customer agreed to shoot him, the customer did not agree-

This issue has not occurred yet.

But just look at the company's regular advertisements, his principle of doing things has always been a set of templates, a template does not work, change the template, anyway, let him be creative, it is also old-fashioned creativity, so sometimes his template is more innovative than creativity.

Jiang Yang can be regarded as serving this sixth child.

"Really."

Zhou Hao tried to convince Jiang Yang, and finally compromised: "Okay, in fact, it's just that buddies charge low." ”

Geng Zhi, this person is too upright.

The client's budget is limited, and his budget does not drop at all, and the card is dead. Zhou Hao is different, the budget can be reduced, the rebate can still be available, and the customer can save money on how he wants.

Jiang Yang was convinced.

He felt that since Geng Zhi was so upright, he still chose to believe that it was better to go through the back door.

Geng Zhi and a few people entered the advertising department before them.

Zhou Hao and the others had just entered, and a woman stopped him, "Brother Hao." ”

Zhou Hao looked back and said to Jiang Yang: "Our company's shareholders." ”

Although the company's stall is small now, Zhou Hao is also powerless alone, when it was first built, it was funded by trusted colleagues and friends, and the middle-aged woman in front of her is, she is in the advertising department of the TV station.

The woman asked Zhou Hao to stop calling her a shareholder, she looked at Jiang Yang, "That, Brother Hao, let me talk to you." ”

Jiang Yang asked them to talk, and he went in first.

The advertising department of the TV station belongs to the income-generating department, and the conference room where they entertain guests is gorgeously decorated, with a clear desktop and large floor-to-ceiling windows, through which you can see the park in the distance, which is the park at the door of Jiangyang's house, so Zhou Hao is really lazy this week, and the last unit chose to be at the doorstep.

There are already a lot of people sitting in the conference room, and Jiang Yang doesn't know many people, but these people are the elites of the 4A company at a glance.

There were not many seats left for Jiang Yang, so he sat in the corner, next to Geng Zhi and their company.

Geng Zhi hated the house and Wu, and Jiang Yang's eyes were not right, Geng Zhi said very straightforwardly: "These advertising companies here are all big companies with heads and faces, and they will not allow you to go through the back door." ”

Jiang Yang thought for a while, "You want to say, as long as we win the bid this time, we will go through the back door?" ”

Geng Zhi didn't speak, but his expression was very straightforward to express that he thought so.

Jiang Yang felt that he looked down on people when he said this, "In other words, from now on, wherever you are, we have to retreat, we can't do business, and if we do, we just go through the back door?" You are planning to block us, the world revolves around you, we can only choose you between the two companies, not us, and choosing us is an unsightly deal? So if your company becomes the boss in the industry, doesn't it mean that we can't do business, and if we do, we have an insider? ”

Geng Zhi was stunned for a moment.

He felt that Jiang Yang's reasoning was logical, but how could he feel that he was very different from this conclusion.

The representatives of several companies next to them looked at their companies as if they were not things.

He hurriedly spoke, "I didn't say that! ”

Jiang Yang asked him: "Then can we win the bid this time?" ”

Geng Zhi said: "How do I know. ”

Jiang Yang: "Then why do you say that if we win the bid, we will definitely go through the back door?" I can't beat you with dignity? ”

Geng Zhi: "Of course. ”

Jiang Yang shook hands with him, "That's right, let's go together." ”

"Uh, let's do it!"

Geng Zhi agreed, and looked back at his colleague, wondering what had just happened.

In charge of the advertising department was the deputy director of Kyoto TV, and his secretary took the plan and explained his public service announcement plan in order, and then went back to wait for the notice.

Jiang Yang They were the last to go in, and when they came out, Geng Zhi was waiting for them outside. He said to Jiang Yang: "This time I want to see how you can defeat me in a dignified manner." ”

He turned around and walked away.

Jiang Yang and Zhou Hao looked at each other, "This Geng Zhi is really upright." ”

"Hmm."

Zhou Hao nodded, but this person is also really capable.

"What is the difference between an advertising director and a film and television director?"

He asked Jiang Yang, and then replied himself: "The ability to tell stories." Many people think that the advertising director does not need to tell a story, but only needs to convey the product information or the theme message to be expressed very clearly. You see a lot of commercials, there are no simultaneous sound effects, and it all relies on voice-over to explain the plot. ”

But in Geng Zhi's view, storytelling is the basic skill of a director, whether it is an advertising director or a film and television director, especially an advertising director, dancing with shackles, but also having the ability to tell a story. Therefore, the advertising film shot by Geng Zhi, whether it is more than ten seconds or one or two minutes, has the texture of a movie, and is good at using audio-visual language to convey advertising language, "It can be called art!" ”

Of course, with that comes high cost of construction.

Although Zhou Hao admires his concept, people have to live after all, advertising is for customers after all, people have such a little budget, and they still want to promote the product, and they don't care about art or not, so they shoot according to the routine.

It's better to have money to earn, less effort.

Jiang Yang understood, "You are suitable for making commercial films, and he is suitable for making literary films." ”

"Rough!"

But Zhou Hao felt that there was some truth in it.