Zhou Hao felt that the male leader was a bit of a lever.

The advertisement you broadcast around July 7 will not be seen as a sale on August 15, no matter what.

He wanted to speak, and Jiang Yang gave him a kick.

"And the giraffe in the back frightens the uncle, it's ridiculous—"

The male leader felt that it was too entertainment, "It's not as reliable as your previous tear-jerking ads." ”

He had to say a few more words, and the female leader spoke, "This idea is still good, novel, interesting, innovative, and not rigid, from this point of view, it is still in line with our expectations for cooperation with your company——"

It's just that there are deficiencies in some places, and they have to be polished.

The female leader felt that it was enough to go back and change it.

Jiang Yang and Zhou Hao came out of the company.

Zhou Hao: "Why did you stop me just now?" ”

"I think they're right."

Jiang Yang felt that he and Zhou Hao had not thought it through, just immersed in how sensational it was in front of this advertisement, and how many sand sculptures were flipped in the back, which was a bit self-congratulatory. Although the customer's Tanabata themed ad was not handed over to them, the customer's opinion was not unreasonable.

They take it for granted.

"As you can see, the female leaders who support us can't argue with this."

Zhou Hao asked Jiang Yang, "What should I do then?" Let's change the father and son in the advertisement to a couple, and the boyfriend climbs up the window with a giraffe's head—" Zhou Hao said back, his voice was lowered, and he felt a little out of tune.

In this way, when the sand sculpture is reversed, the whole advertisement has a kind of fragmentation.

"Or change the brother who released the pigeons to a girlfriend to rob—"

Zhou Hao felt that this element was a bit too much.

It's hard to tidy up.

He thinks this sand sculpture advertisement is a good promotional advertisement, but it is not appropriate to add Tanabata elements.

Zhou Hao planned to stop the car. "Let's go, let's go back."

Jiang Yang stopped and suddenly asked Zhou Hao, "Have you heard the story of "The Princess and the Soldier"? ”

Zhou Hao shook his head.

The last time Jiang Yang heard this story was in an old Italian movie "Cinema Paradiso", and he remembered it just now after being reminded by Zhou Hao's "couple" and "window".

He asked Zhou Hao to find a fast food restaurant.

Zhou Hao checked it with his mobile phone, and there was it around the corner in front.

They talked as they walked.

As an old enterprise unit, Bailian headquarters building is in a street that is somewhat old, but it is not broken, there are many pedestrians and vehicles on the street, and the national acacia trees planted on both sides of the street are old. It is the height of summer, and the trees are full of white and light yellow locust flowers, and when a gust of wind blows, it is dense like snow.

Walking in the shade of trees and falling snow in the sun at three or four o'clock would have been perfect for a love story.

But tell Zhou Hao -

It's awkward.

"Once upon a time, a king gave a banquet for his princess, and a soldier stood guard beside him—"

When the princess passed by the soldier, the soldier immediately fell in love with the beautiful woman. But how could a humble soldier be worthy of a noble princess? He kept persuading himself, but he never forgot it.

Finally, one day, he took the opportunity to tell the princess that he could not live without her.

The princess was touched by the deep affection of the soldiers.

She said to the soldiers, "If you can wait for me for a hundred days, and watch me under my balcony every day, I will make a promise."

Hearing this, the soldiers waited for her under the balcony, for one day, two days, ten days, twenty days......

The princess could see him through the window every night, and no matter how strong the wind blew, the rain baptized, or the snow poured down on the city, she could not stop him. The bird rested on his head, the bee stung him, and he did not leave, just waited quietly under the princess's balcony.

By the time he was ninety days old, he was pale and thin, tears streaming from his eyes, and he was almost haggard.

He couldn't support it anymore, and he didn't even have the strength to sleep.

The princess kept an eye on him.

Finally, on the morning of the hundredth day, the princess could not wait to open the door of the balcony -

When Jiang Yang talked about this, they had already arrived at the fast food restaurant, Jiang Yang went to find a seat, Zhou Hao went to order two glasses to drink, a french fries, Ma Yu'er ran over, handed one cup to Jiang Yang, and inserted one glass

Straw, a glass of ice Coke went down, a piece of fries was stuffed into his mouth, and he couldn't wait to look at Jiang Yang with relish, "And then-"

"And then."

Jiang Yang took a sip of Coke, and Zhou Hao couldn't wait to say: "Bailian Qixi Festival promotion, the soldier's weak body burst out with amazing energy, and rushed into Bailian Supermarket with tears in his eyes at the speed of a 100-meter race——"

"Damn!"

Zhou Hao almost choked to death with a mouthful of Coke, "Jiang Yang***, cough cough, it's too fucking, cough, it's a beast, you want to kill me, cough cough ......"

Zhou Hao slowed down for a long time, fortunately it was not bubble tea.

Jiang Yang took a sip of ice cola and ate a piece of French fries slowly, "Look at your reaction, this advertisement is not bad." ”

Zhou Hao doesn't want to pay attention to the advertisement, let the bullshit advertisement get out.

He was thinking about the real ending of the story now, and he was still hungry: "Don't talk nonsense, tell me the real ending." ”

Jiang Yang asked him to buy another french fries.

Zhou Hao took a photo of Jiang Yang drinking ice Coke, "I'll talk about the fries later, don't talk about it now, beware of me tweeting this photo, your wife can pay attention to our company's push." ”

"You're ruthless."

Jiang Yang took all the fries, "Finally, on the night of the ninety-ninth day, the soldier left without looking back." ”

Zhou Hao waited, "It's over?" ”

"It's over."

Jiang Yang nodded.

"And this story, this ending—"

Zhou Hao scratched his head, the ending of this story was very speechless. It's speechless, not speechless, because at the end of this story, there is a feeling that a thousand words are difficult to say, and there are words that can't be said in the throat.

He only spit out a few words in the end, "Licking the dog's banner and waking up?" ”

Jiang Yang felt that this was an explanation.

It can be considered that the ninety-nine days are love, and the last day is dignity;

It can be assumed that the soldiers do not want touching love, so they choose to give up, hoping that they can find true love for each other;

It can also be said that the soldier imagined the beauty of love countless times in those ninety-nine days and nights, but when love was about to enter reality, he felt that he could not provide anything for the princess, and left gloomily.

It can also be assumed that the soldier was afraid that the princess would not recognize her agreement, and that he would be sad and even die of despair, so he chose to leave on the night of the ninety-ninth day - this is the protagonist's own understanding in "Cinema Paradiso".

"It's not about reading comprehension, there's no standard answer."

Jiang Yang felt that the focus was on advertising.

"What else is advertising, advertising."

Zhou Hao felt that now put this plan in front of the customer, and if the customer says the word "no", they will not do this business, "This sensational, this lover, this reversal, this connotation - you wait!" ”

Zhou Hao went to buy a family bucket, and put a bucket in front of Jiang Yang, "Master Jiang, eat!" ”

"Uh-"

This treatment from a piece of fries to a bucket for the whole family shows Zhou Hao's endless admiration for this creativity.

Jiang Yang asked Zhou Hao to take out the notebook, and he changed it here, and handed it over to the customer later, saving the need to run back and forth.

"Okay!"

Zhou Hao felt that the lines were not in a hurry.

He now has a general idea of the script, probably no lines, all expressed in the language of the camera.

The ad doesn't have to start with the beginning of the story, it starts with the first day when the soldier waits under the balcony. With the help of day hints, lens language, actors' costumes and performances; With the help of wind, rain and snow, scene changes of birds and insects, etc. Zhou Hao believes that even if there is no dialogue, just using the language of the camera, the audience understands that this is a story about love and the fulfillment of a 100-day promise.

Jiang Yang understood, just like the advertisement of Baisui Mountain, he didn't say anything, and the audience would make up for it themselves.

Zhou Hao felt that the beauty of this advertisement was speechless.

It's enough to lack morality.