Hearing Zhou Jimin's inquiry, Liang Wenfeng was shocked, and said: "Boss, at present, Woerma is still nested in Arkansas, and now there are fourteen stores, and the average annual profit of each store is about 26,000 US dollars........" After hearing the news, Zhou Jimin was stunned, is it so miserable?

With an annual profit of $26,000, the annual profit of 14 stores will exceed $360,000.

Under normal circumstances, such a company is already very good, but don't forget, this is Woerma.

By the end of 1968, Woerma already had 24 stores, and the profit margin was generally maintained at about 3 percent, or 500,000 US dollars, but the turnover was as high as 13 million US dollars.

But now, the profit is only more than 360,000 yuan, which is far from 500,000 dollars, but it is a lot worse.

Moreover, this is still in the case of the opening of the market to crack down on the blockage, Woerma still has such an excellent performance, which is enough to prove its strength.

"What about our store? Why is the average annual profit rate of each store only $39,000? What does the management do? Seeing Zhou Jimin so angry, Liang Wenfeng took a moment of silence for the management of Costco.

It's no wonder that Zhou Jimin is so angry, because compared with Woerma, Costco has cheaper and higher-quality products, plus many stores, brand chain management, and logistics costs have been reduced a lot.

Many advantages come together, but the profitability is still not much higher than that of Woerma, which is worth reflecting on.

Xinghai Trading Co., Ltd. serves as a bridge between the small southern island and many companies of Bald Eagle and helps transport goods.

The labor cost of the southern island is much cheaper than that of the bald eagle, such as hardware, auto parts, clothes, tissues, etc., which can be obtained at a very high quality and low price on the southern island.

After being transported to the Bald Eagle and put on the shelves of Costco, it is definitely more attractive than other supermarkets such as Woerma.

In addition, the five major logistics centers established by Zhou Jimin have greatly saved transportation costs and improved efficiency.

With so many advantages, but with such an achievement, to be honest, Zhou Jimin is a little dissatisfied. Immediately, he resigned from the meeting and went to the supermarket in person.

Hearing this, Liang Wenfeng was ready to call the management of Costco, but here in New York, there are so many supermarkets, who knows which one the boss will go to?

When the management received the call, the whole person was confused, and then hurried to set off, and at the same time blindly guessed which supermarket the boss would go to?

When he set off, Zhou Jimin had already arrived at the Manhattan branch and walked directly into the Costco supermarket.

The layout of the supermarket is no different from that of later generations, the entrance of the supermarket is the area such as carts and baskets, then the area of daily necessities, accessories, etc., then the snack area, and then the fresh area such as fruits and vegetables.

Finally, there are drinks and water, instant noodles have not come out yet, Zhou Jimin has already asked people to start research and development on the southern island, and they have to wait.

Bald Eagle's supermarkets are somewhat different from those in the south and the mainland. After all, this is the country known as the Wheels.

Beginning in 1914, Ford Motor Company produced 700,000 vehicles a year, after which the Bald Eagle became known as the country of automobiles.

In such a country, the car market is very large. However, due to the extremely high labor cost in their country, because it is a special period, wages are increasing year by year.

It's like if they hire someone to install an air conditioner, maybe the installation fee is about the same as the price of the air conditioner, and even in some states, the installation fee is more expensive than the air conditioner.

Therefore, when many places buy these items, they pick them up at their home and ask relatives and neighbors to help install them.

In this way, you only need to invite relatives and neighbors to have a meal, and this meal will only cost more than ten or twenty dollars.

It's much more cost-effective than paying a high setup fee. The high cost of labor has led to many bald eagle people, who are small experts in auto repair and home appliance maintenance.

That's why in many Hollywood movies, you always see all kinds of tools in the garages of ordinary bald eagles.

Because this is a necessary expense for a family, it is also a place where many heads of families often stay. Otherwise, they can't afford the expensive repairs.

This has also led to many differences between Tesco and Costco supermarkets when arranging goods from the island.

Auto repair parts, tools, etc. will occupy a large part. Bald people will go to shops that specialize in auto repair parts and tools to buy, but the price is definitely very pleasant.

Ever since it happened that Tesco and Costco had such cheap and high-quality tools and accessories, consumers were overjoyed.

It's just that after Zhou Jimin walked around, he found that the retention rate of the supermarket was not high, and the flow of people was also average.

Why is that? After thinking about it for a while, he found that there was no aunt and no children. That's why it's like this.

Ordinary consumers, such as migrant workers, do not have that much time and often soak in the supermarket.

These people are very purposeful, and after shopping, they will leave. But aunts and children not only have a lot of free time, but these people are also the main consumer force.

After discovering the problem, Zhou Jimin was ready to leave. If the supermarket wants to make money, it must be good at finding problems, solving problems, and increasing the revenue of the supermarket, so that the profitability will increase.

Management Bellston searched several times and went to several branches, but did not find Zhou Jimin, until PHS's mobile phone rang, and was notified that the boss had returned to the office and asked him to come back for a meeting quickly.

In the conference room, Zhou Jimin looked at Liang Wenfeng and the others, and then glanced at the supermarket management such as Bellston, White, and Elana, and said, "I just walked around the supermarket and found a very serious problem, I don't know if you have found it?" "Bellston and the others looked confused, they soaked in the supermarket every day, dealing with the supermarket, why didn't they find out?

On the contrary, it was the boss, who just walked around the supermarket and found the problem? This observation is too terrifying, isn't it?

Liang Wenfeng coughed and said seriously,

"Indeed, I have also visited and found that many supermarkets have very little foot traffic during off-peak hours, and they can even be said to be deserted......" Zhou Jimin glanced at the other party in surprise, since you know, why didn't you arrange it earlier?

Others followed suit and reported some questions, but they didn't get to the point. After everyone finished speaking, Zhou Jimin knocked on the table and said, "You are all hired by me to manage the company with a high salary, not to ask you to be God......."

"If you think I'm here for a charity nursing home, I'm afraid I'm going to let you down."

"The business models of Tesco and Costco are very good, and they are also the main ....... of future supermarkets."

"What you need to do is to run the supermarket well, find ways to serve customers well, improve work efficiency, turnover, profits, etc......."

"I didn't want to talk about a question like today, but none of you actually got to the point, are you all stupid pigs?" There is no very harsh scolding, and there is no high decibels.

It's just the tone and decibel of normal speech. Despite this, Liang Wenfeng, Andre, Bellston, White, Elana and others were all silent, and they didn't dare to take a breath.

They all bowed their heads, not daring to look at Zhou Jimin. reprimanded everyone, Zhou Jimin said: "There are many aspects to the supermarket that are not lively enough, the first is that the supermarket is too quiet, don't you think that a supermarket is too quiet, will it look weird?" ”

"Second, Ayton is right when he says that the flow of people, whether it is peak traffic or other times, the supermarket must maintain a level of foot flow ......"

"Thirdly, the placement of goods, have you ever thought about what it would be like for a five- or six-year-old child to follow his parents into the supermarket and see his favorite dolls, chocolates, etc., placed two meters or higher?"

"You are all top students, please answer these questions of mine." The next step is the performance time of the various management, and the answers are basically on the point, such as the last question.

Many management believe that an equivalent mechanism should be established to make adjustments. After all, some supermarkets are located in the city center, and the customer base is more young people, most of whom are white-collar workers.

And these people come to the supermarket for a stronger purpose, and will be more accustomed to choosing some of their products.

Therefore, it is not suitable to adjust the position of products frequently, so as not to degrade their shopping experience. As well as some supermarkets in other locations, more targeted measures are needed to make detailed adjustments to the placement of goods on the shelves........ As for the first and second questions, supermarket management such as Belston, White, and Elana also put forward their own opinions.

Increase investment in installing stereos in all corners of the supermarket, playing music around the clock, and so on......... Run promotions, drive foot traffic, and more.

After everyone finished speaking, Zhou Jimin said: "Isn't it very good? You are all very capable people, why do I have to force you to do things? ”

"It's that if I don't speak, you'll be lazy and inactive, right?"

"Also, as for the opinion you just made, let me mention a few points, and see if you want to try to do it......." Hearing this, Belton and the others hurriedly picked up a pen and paper and began to take notes.

There is no way, the boss's speech today is deafening, and you must listen carefully. Next, Zhou Jimin made a more complete summary of the three questions just now and the proposals of Belton and others.

Regarding the first point, in addition to the audio they just mentioned, Zhou Jimin believes that more televisions are needed.

There's nothing more appealing than a TV. Place the TV in the restaurant area, next to the restaurant where cooked food is sold.

As a result, the flow of people has skyrocketed, and these people are blowing the air conditioner or heating and watching the TV, and they will always buy a few things to eat, right?

When you eat, you always have to buy water to drink, right? As for electricity bills and the like, will the electricity bill be less for a larger supermarket?

Turn on a few more TVs, and the impact will not be great. When the TV is turned on, even those urban white-collar workers who are in a hurry may take a few more looks, right?

Those old ladies and children have to squat in the supermarket every day? Then the flow of people will not come up?

The second is to open a promotional means of one-yuan fried chicken and unlimited sales. This thing is very common in fast food restaurants such as Mackenzie.

The supermarket sells cheaply, and the flow of people is also coming? You know, the fried chicken sold at Mackenzie usually costs at least three or four dollars.

A dollar of fried chicken, combined with ice cola and so on, will definitely sell very well. As a result, the supermarket will definitely be full.

As for saying that fried chicken will lose money, how much can it lose? Even if it's unlimited, selling 10,000 servings of fried chicken every day is against the sky.

After all, you have to fry it, and everyone has to line up to snap up the fried chicken, right? There are always people who can't grab it, so go buy other ones, it's not a lot more expensive anyway.

You know, whether it's Tesco or Costco, all the products in it are inherently cheap. Generally, it is 30 or 40 percent cheaper than other small stores and retail stores outside.

So, shopping in the supermarket will not be very expensive. In this way, the flow of people will definitely not be low. On the last point, Zhou Jimin believes that a relevant observation system should be established to collect consumers' consumption habits.

"Boss, I probably know, if that's the case, it's going to be a huge investment......" Bellston heard this, and immediately understood what he meant.

The theory of consumption habits has been put forward by many experts in the economics course. But not many capitalists are willing to do it.

Mainly because the input and output are not necessarily proportional, and the returns will be slow. And the population of an area will change over time.

Then after a few years, it may not be suitable for the previous consumption habits, but it may not be suitable for a few years later. This means that more investment is needed.

"Of course, I understand that after a while, Tesco and Costco supermarkets will also enter the computer age, and it will be much better with the assistance of computers at that time........ "Hiss!

Hearing Zhou Jimin's words, everyone in the conference room gasped. Is the PC coming soon?

Zhou Jimin did not reveal more about this, but it is clear that the computer has indeed reached a threshold and can be launched into the market for sale.

"Okay, there shouldn't be any problems, right?" It's all said so thoroughly, if there are still problems, Zhou Jimin has to think about it and replace a group of management.

Today's advisory group is huge. has accumulated a lot of talents, so if Beltton and others don't do well, they don't shout injustice if they are replaced.

Everyone hurriedly nodded to indicate that there was no problem.

"Well, the next thing depends on your performance........" Zhou Jimin nodded, and then said: "From now until the middle of next year, in more than half a year, I hope to see progress .........."