Chapter 175: The Birth of Luxury

Before Zhu Jingyuan read Prince Charr's letter and photos, he had actually seen the report sent by Chu Yuqiang.

Zhu Jingyuan already knew what was happening in Paris.

Those clothes, which had been worn by Prince Charles at the New Year's banquet, had immediately opened up the top aristocratic markets in Paris.

Chu Yuqiang's clothing store was immediately broken by the Parisian aristocracy.

But Chu Yuqiang's firm ended up selling only ten sets of clothes.

It's not that you can't make more clothes, and the Royal Garment Firm has a large number of artisans who can help take more orders.

But Chu Yuqiang is ready to try a special business idea.

Before going to the Taixi Continent, on the way to the Western Cape and back to the Great Food Country, Chu Yuqiang discussed the ideas with Zhu Jingyuan.

Chu Yuqiang believes that Zhu Jingyuan has created a new type of commodity.

A commodity whose market value far exceeds the cost of its production.

The first is the name of Zhu Jingyuan, the Prince of the Ming Dynasty.

Then there's the unique style that these designs themselves have.

Finally, Prince Charles and other Tessie nobles cooperated to open up the high-end market.

Zhu Jingyuan looked at Chu Yuqiang's analysis and immediately knew that this was actually a luxury in the modern sense.

Naturally, traditional luxury goods, such as silk brocade robes and gold and silver jewelry, are inherently expensive in terms of raw materials and production costs.

These luxury goods are not actively restricting sales and prices.

However, this is not the case with modern luxury goods, where their actual raw materials and production costs are far from matching their market value.

It is in the process of design, production, and publicity that the excess market value is additionally given.

Of course, these goods can be mass-produced, mass-sold, and gradually reduced to a level that ordinary people can accept.

But Chu Yuqiang tried to maintain the extremely high added value of this commodity.

Prince Charles's outfit was marked by Chu Yuqiang as the highest price in the Great Food Trading Company, and the full set was priced at 10,000 Ming silver banknotes.

Converted to almost 1 million yuan in terms of purchasing power.

This is not a particularly outrageous level in modern luxury custom clothing.

But in this day and age it is definitely over-spec.

Fully handmade customization may be synonymous with high-end in later generations, but it is still a common phenomenon in this era.

Because a large-scale market for finished clothing has not yet been formed.

The difference between the high-end and the low-end is nothing more than the grade of the material and the tailor.

The shape of Zhu Jingyuan's clothes is extremely simple, and the production cost is lower than that of traditional clothing, but the price marked is ridiculously high.

Normally, there is no special meaning in it, and no one will spend so much money on clothes.

If Chu Yuqiang asked for money, Prince Charles might not buy it.

Chu Yuqiang's firm said that Prince Char's clothes were a personal gift from His Royal Highness Prince Dashi, and the clothes of the same level would not be sold again in the future.

Even Charles and his father, Louis XVI, could not buy it.

Chu Yuqiang claimed that the material of a special kind of small alpaca wool they used was limited, and they could not make more clothes of the same level.

Don't worry no one buys because they don't sell at all.

Prince Charles' outfit is theoretically the only one, and at the same time the only thing that is nominally priced at ten thousand silver bills.

The ten sets of clothes sold by Chu Yuqiang were clothes that looked very similar to Prince Charles's, but nominally lowered the level as a whole.

For example, the cashmere trench coat has been changed from small alpaca wool to extra high-quality double-sided cashmere.

Although it is still a high-grade material, it is a material that can be mass-produced.

Of course, the price has also been reduced, and a complete set only costs 2,000 silver bills, which is equivalent to 200,000 yuan, and there is a limit of 10 sets a month.

The top Parisian aristocrats who arrived first did not hesitate to set a set.

Those who went late were quite annoyed, but immediately booked a place for the next month.

The style of clothes designed by Prince Dashi of Daming and specially given to the French crown prince is too gimmicky.

Many wealthy aristocrats who have nothing to do pursue this.

It's just 2,000 Ming silver bills.

If they are willing to settle for the next best thing, they can buy similar clothes elsewhere with other ordinary nobles, as well as the owners of large factories.

Daming Royal Garment Firm, there is a set of 1,000 silver banknotes of the same style, and there is no limit.

The materials and level of manufacture of the clothes are very close.

It's just that it's not sold directly by Prince Dashi's own firm, and there is no "Ming" character pattern on the metal buttons.

In fact, the clothes on both sides may have been made by the same group of craftsmen.

The clasp was actually nothing special, in fact, it was just a newly designed clasp, which was originally intended to be delivered to the store and was commonly used.

After Chu Yuqiang fell in love, he bought out the design and became the exclusive symbol of the big food firm.

In the end, the price of the sale was doubled, and the customers took it for granted.

At the same time, there are more different grades of clothing in ready-to-wear firms, real clothing for the ordinary Tessie elite.

The price is between 100 silver bills and 1,000 silver bills, divided into five different grades, using different grades of materials and different levels of customization.

The ordinary elite of the Taixi continent, from company employees to managers and shopkeepers, from private detectives to newspaper editors, can all buy suitable ones.

The traditional formal dress they used to wear in Taixi would have cost a few dozen silver bills.

For those who need to buy new clothes now, instead of continuing to wear traditional Thai suits, they should add a little money to buy new formal clothes designed by Prince Daishi.

Prince Charles can wear it to the New Year's party, and of course we can wear it to work as a formal attire.

As a result, a trend of changing new clothes, from the aristocracy to the ordinary elite, has quietly spread.

Chu Yuqiang is ready to try to stay in the market of new luxury goods, but he is not ready to let Daming give up the normal clothing market.

The big food firm itself had too few people to grasp the mass market, so it was directly handed over to the Royal Garment Company.

Otherwise, the original clothing houses and tailors in Paris will quickly eat up this real stalwart market.

Before Chu Yuqiang arrived in Taixi, there were tailors who tried to imitate the clothes at the request of the nobles.

But at that time, there were only overall photos of Zhu Jingyuan's pants, no skirts and specific design details, so the tailors did not know the essentials.

Now that the nobles could get their hands on the samples, it was a matter of time before the tailors learned it.

If these tailors get high-priced orders, if they use high-grade materials, the things they produce may not be as good as the two trading houses of the Ming Dynasty.

But alas, they are French, so they can only pick up the lowest markets.

I really can't afford Ming clothes, and I want to join in the fun.

You can only sell low-end imitation products.

Zhu Jingyuan looked at Chu Yuqiang's detailed report, and couldn't help but sigh in his heart:

It seems that there are still a lot of rich people in France, and other luxury markets can also be involved.

The use of high value-added commodities to shear sheep from developing countries is also a typical means for developed countries to maintain "developed" in later generations.

Luxury is something you would like for the truly wealthy.

But for the middle class, it's a forced class tax.

For the bottom, it's an IQ tax.

Zhu Jingyuan felt that Chu Yuqiang's brand meaning was good, and in the future, he would put the word "Ming" on the clothes of his firm.

With the seal style, only the learned Ming people can understand it, and the Taixi people can understand even less.

But it can be used as a point of promotional introduction.

This is called connotation.

Zhu Jingyuan read Chu Yuqiang's report again, and then personally wrote a simple reply telegram.

A few words of encouragement, let him maintain the current mode of operation, and promote Tessie's male aesthetics in the direction of young and thin without a trace.

You can find a few beautiful but thin boys, and show them to the nobles in and out of the clothing store in that kind of costume.

If they have resistance, they will tell them about "Wei and Jin Romance", which is also the style that Daming Shenzhou had.

Zhu Jingyuan's telegram to Chu Yuqiang was written as a matter of course, because it was all a serious matter.

After writing it, he picked up Prince Charr's letter again, and Zhu Jingyuan fell into confusion.

It would be better to respond to this letter, because Prince Charles will have to cooperate with the publicity in the future.

But how should such a letter be answered?

Zhu Jingyuan struggled for a while, and finally called the palace book.

The royal palace book is not for bookkeeping, but for the princes and county kings to write chapters and inscriptions, and to talk at a gathering is to write a report.

Replying to the letter was supposed to be done for him.

However, Zhu Jingyuan watched from the side and made more direct instructions on the spot.

The content of the reply letter should be very intimate on the surface, indicating that he is willing to establish a sincere and pure friendship with Prince Shire.

Then he hinted that the dresses he designed were originally suitable for relatively slender adults, as well as teenagers and children.

Not suitable for older people, or obese and stout people.

It is most suitable for primary and secondary schools as school uniforms, but because it is a Taixi style, it cannot be promoted in Daming's schools.

Prince Charles can try his hand at Tessie's aristocratic school.

This is, of course,.

It is best that Prince Charles believed it, and introduced a similar costume as a boys' school uniform in the French aristocratic primary and secondary schools, poisoning the entire next generation in France.

At the same time, in order to find evidence for this suggestion, Zhu Jingyuan also promoted and instilled the idea of weight loss to Prince Shire.

First of all, it is unhealthy to be obese, and it is also unhealthy to eat too much meat.

According to the continuous research of Dameitai Hospital for more than 100 years, it is believed that people who eat less meat can live longer because of their relatively thin body type.

Dieting and vegetarian diet to lose weight can maintain health.

His Majesty Emperor Shizu of the Ming Dynasty lived to be more than ninety years old, because he maintained a relatively thin body all his life.

And he likes to eat fruits and vegetables very much, and is very restrained from meat.

Zhu Cihong is indeed not fat, the portraits left behind are relatively thin, and the records show that he does not eat much meat, which can be found as evidence.

The actual reason, Zhu Jingyuan can probably guess.

Zhu Cihong, as a traverser, must have known that in that era, the three highs were basically terminal diseases, and if they were serious, they could not be cured at all.

In order to live a long life, Zhu Cihong did not dare to fish and meat all his life, and did military training every day.

In fact, military training is the key reason for Zhu Cihong's longevity.

However, Zhu Jingyuan replaced military training with weight loss, and replaced eating less meat with a complete vegetarian diet, and did not mention training at all, but said that Zhu Cihong was also relatively thin and liked to be a vegetarian.

Then it was recommended that Prince Shire, who was not fat, lose weight and lose weight by dieting and eating a vegetarian diet.

Strive to weigh about 50 kilograms, so that it will be more temperamental to wear the clothes you designed.

In addition, it is to chat about the daily affairs of his big food country, and make up as many words as possible, so as to show that he attaches enough importance to him.

At least it can't be less than what he wrote to himself.

However, there can be no information related to the military and political affairs of the Ming Dynasty and the Dashi region.

The royal palace book is a professional in this city, and it was quickly written about this.

Finally, it was handed over to Zhu Jingyuan to copy it again, and the reply letter was completed.