When the large-scale anti-smuggling operation was carried out, the big food clothing firm organized a large number of goods.

A whole shipload of Mengxian specialties was sent to Taixi through the Xihai Canal, and scattered to the big food clothing merchants in major cities of various countries.

A full-fledged New Year's promotion was launched.

When Rothie returned to Tessie, it was the end of the year, just in time to hit the climax of the broken promotion.

As a result, this extremely difficult smuggling activity is not only completely in vain, but may even directly lose money.

Zhu Jingyuan and the two staff members didn't know about the existence of Rothier, so of course it was impossible to target him specifically.

But Zhu Jingyuan knew that smugglers existed, and he could target all smugglers as a whole and directly cover and attack Rothschild.

】

According to the plan discussed by Zhu Jingyuan and his staff, the discount activities of the official channels of the Dashi Garment Company and the large-scale anti-smuggling operations of the two governors were originally carried out in tandem.

Whether the anti-smuggling operation can directly catch all the smugglers is not the most important thing.

The key is to see how many smugglers can go bankrupt and how many people can leave the profession with this kind of overall cooperation and suppression.

There is no way to count this directly, so you can only slowly observe the after-effects.

Half a month after the anti-smuggling activities began, Lin Zexu and Niu Jian came to Zhu Jingyuan again to report.

Lin Zexu said very regretfully:

"Your Highness, the two Governor's Mansions have been busy for half a month, and although they have caught a large number of large and small smugglers, they have never caught the main smugglers of the Great Food Country to be caught."

Zhu Jingyuan was not too disappointed by this, and was mentally prepared for this result:

"It's okay, although the smugglers have not been caught, but the effect of the fight against smuggling has been achieved, and it seems to be good at the moment.

"Now that the Chinese New Year is approaching, notify the two governors that they can start taking turns and gradually reduce the intensity of the investigation.

"However, the intensity of the final bottom line investigation is still higher than before the large-scale investigation.

"Anyway, a large number of old cruisers and destroyers are about to be decommissioned, so let's finally give full play to the residual heat."

Lin Zexu nodded in agreement and wrote down Zhu Jingyuan's request.

Zhu Jingyuan continued:

"After the Chinese New Year, I will leave Mengxian County and leave the Great Food Country.

"Regarding the follow-up development direction arrangements of Da Shiguo and Mengxian after I leave......

"Let's discuss and confirm the ...... one last time"

Niu Jian immediately responded:

"The construction plan of Meng County, Shaomu and I have basically done it, and we have shown it to you, and you have also made instructions."

Zhu Jingyuan smiled and waved his hand and said:

"Of course I remember this, and what I'm going to say now is that it's some directions, and some of the details.

"First of all, it's about our Mengxian ...... And even these specialties of the big food country, its future sales plan.

"The sales of conventional products related to rayon and elastic yarn are basically fine, and the production and market can expand naturally.

"The biggest problem is pantyhose, which can't be sold in the way it is in its current state all the time."

Lin Zexu and Niu Jian glanced at each other, and both subconsciously nodded.

Then Lin Zexu summarized his views:

"The current situation is that pantyhose, as a product category, are generally a luxury as defined by His Highness.

"But it's not a gemstone with very limited objective yields, it's a simple industrial product.

"Purely industrial products, or even agricultural production at all, are not affected by the climate and good years.

"We can now see that if the petrochemical industry continues to expand, the output of this finished product will explode very quickly.

"At the same time, as knitted products with huge stretch, they are relatively easy to damage by their own nature, and transparent thin socks are more consumables.

"The predictable sheer volume of production, and their relatively fragile nature, make it impossible for them to remain a luxury item forever as a whole, and must be gradually transformed into a mass commodity."

Niu Jian listened to Lin Zexu's previous words and nodded continuously, but when he heard the end, he suddenly had a different opinion:

"It doesn't have to be transformed into a mass commodity, the public has no rigid demand for this kind of clothing.

"If the king wants to, we can completely control the production and thus maintain its market price."

Lin Zexu immediately asked rhetorically:

"Of course, we can control production ourselves, but we can't control the Royal Oil Refining Company and the refining companies in the countries of Tessie.

"If they invent a similar product, if they promote it as a mass product, we can't stop it!"

Zhu Jingyuan raised his hand and signaled the two staff members not to argue:

"If there is no way to engage in large-scale production, then of course we must control the output as much as possible and maintain the high market sales price as much as possible.

"But the big food country can't be a small country and a widow forever, and the Ming Dynasty, including the big food country, is not a society of small countries and widows.

"Moreover, luxury goods can make money, but the most profitable thing is not luxury, it is still a mass commodity.

"At the same time, after turning ordinary artificial stockings into a mass commodity, it does not mean that luxury man-made stockings cannot be sold at the same time.

"The follow-up only needs to create a luxury hosiery brand."

The two staff members immediately reacted and quickly understood what Zhu Jingyuan meant.

Niu Jian suddenly realized:

"Your Highness has a point, and besides, this brand is even ready-made.

"The clothing sold by the Big Food Clothing Company is originally a luxury item among ordinary clothing.

"The seal logo selected by the shopkeeper of Chu has now formed a very powerful influence.

"Ordinary clothes with this label can at least triple in price."

Lin Zexu also remembered the personality requirements put forward by Chu Yuqiang, the designer, in production:

"The pantyhose of the two artificial elastic yarns have the hot stamping of the seal body, but the elastic cotton pantyhose does not.

"We can refer to this design and add several different types of hot stamping, such as Lishu, italics, and Song.

"We have planned several different levels of product lines with hot stamping, including product series that ordinary people can afford.

"Seal book labels are still sold as luxury goods, and rich and noble families really have money to spend, so they can continue to buy them.

"If ordinary people just want such a piece of clothing, they can just buy ordinary low-end products.

"Allowing ordinary products to be available everywhere should be able to radically reduce the incentive for smuggling."

Zhu Jingyuan nodded slowly as he listened, and then explained his thinking:

"The actual consumption goals corresponding to luxury goods are first, consumption experience, and second, status symbols.

"Only formal channels can get a real consumer experience, so it should not affect the demand for smuggling.

"Now the whole product type of artificial stretch silk pantyhose is a luxury product, and wearing it can play a role as a status symbol.

"This leaves no clear gap between contraband and licensed goods, so smuggling is so bad that it is difficult to control.

"We want to make ordinary goods at the same time, so that ordinary people can buy similar products of luxury goods without spending a lot of money.

"Then when the buyer wears it directly, there is no status symbol, and the demand for smuggling will inevitably decline."

Lin Zexu and Niu Jian nodded again.

Then Niu Jian asked another good question:

"So, how do you maintain the status symbolism of a luxury product line after selling ordinary goods on a large scale, thereby eliminating the identity symbol of the product category itself?

"If you can't keep it, your appeal as a luxury will inevitably decrease......

Zhu Jingyuan smiled directly and said:

"So Chu Yuqiang advertised at the beginning that the pantyhose were designed by me, the prince of the Ming Dynasty, and His Royal Highness the Prince of Great Food.

"It is a key part of the new Ming style formal wear that I designed, and it is the perfect combination of the splendid culture of the Ming Dynasty and the tradition of Taixi.

"The rayon and elastic yarn used in pantyhose are also invented by me, and they are the crystallization of the latest human technology.

"From the collection and production of all materials, to the final weaving and packaging, all are done by the Ming people.

"We also made very high-grade solid wood box packaging, and designed a unified number on the box and product.

"There are also badges, pendants, and what level of service you have.

"That's what Chu Yuqiang does with other luxury clothes, he is familiar with the road."

Niu Jian was obviously stunned after hearing this, and then laughed with Lin Zexu:

"Shopkeeper Chu is really a genius in business......"

Zhu Jingyuan couldn't help but nod together, this Chu Yuqiang really let himself pick up a treasure:

"There is basically no obvious difference between the quality of the high-end goods in luxury goods and mass products.

"The difference is mainly in the external added value of packaging, labels, badges, benefits and service levels.

"Our ordinary products can strip away these external added value and only make ordinary goods themselves.

"There are also materials whose marginal returns are not very obvious, ordinary goods can be accepted when they see good, and luxury goods can be hard.

"For example, the proportion of elastic yarn, one to two percent is very good, and there will be no huge difference when it is increased to three percent.

"We can raise the elastic yarn of luxury stockings to 30%, and control ordinary products at 1 to 20%.

"Doing this for ordinary goods does not affect us to make luxury goods at the same time, just distinguish these places.

"Even among luxury goods, there are still different levels according to these added values."

When Zhu Jingyuan said this, he paused for a moment to ponder and recalled the luxury industry in later generations.

That is, the classification of luxury, there should be top luxury, high luxury, light luxury or something.

His own big food clothing firm, under the guidance of himself and Chu Yuqiang, has made a substantial luxury product.

However, the current business philosophy and method still have the chaos of the typical grass creation period, and there is no mature standard.

He now actually does different levels of luxury, resulting in a bit of a vague positioning of various products.

It's time for me to give him a look at the luxury pricing standards.

Next, Zhu Jingyuan took two staff members together to slowly discuss and sort out a product grading plan on the basis of Chu Yuqiang's existing marketing plan.

It includes three levels of luxury goods, as well as high-end products and mid-range products in regular clothing.

Luxury goods must have Chinese character hot stamping marks, and only luxury goods will be used.

The hot stamping of three different fonts of small seal, official script and italic directly distinguishes the three levels of luxury.

They are called "seal mark", "subordinate standard" and "regular standard".

The first level, the top luxury, the seal.

The highest material selection and quality inspection standards are adopted, and the hot stamping label of the seal body is retained, and the wooden packaging box is retained.

Use and register the global unique code and the owner's name, and adopt a fixed-term invitation-based sales strategy.

For example, a set of 2,000 silver banknotes is equivalent to a modern set of 200,000 yuan formal dress.

As a symbolic product of the highest positioning, the target customers are the top nobles and wealthy businessmen.

It's not really the top customers, though.

There is only one top customer of Big Food Clothing Company in Tessie, and that is Prince Charles, the crown prince of France.

The goods given to him are directly unique and are not sold directly.

He will only replenish new goods when he wears out, and the new goods that are replenished are still the only ones.

After all, he is Zhu Jingyuan's "best friend", and he helped the big food clothing firm at the beginning and brought goods to the entire French aristocratic circle.

Prince Shire is the spokesperson and partner of the Great Food Garment Company.

Therefore, the prince of Charles is over-spec and is not in the normal customer registration management system.

The second level, high-end luxury, subordinate.

The quality standard is the same as the top level, and the clear character hot stamping is changed to the official book, and the lightweight alloy packaging box is changed.

The synchronization code on the box and the body is retained, but no special registration is made, and a limited number of them are sold to the public.

For example, a set of 1,000 silver banknotes is equivalent to a modern dress of 100,000 yuan.

There is no gap between the quality of the product itself and the seal label products of 2,000 silver banknotes, only the label, packaging and service gap.

Therefore, as a high-end luxury product with "cost performance", it is aimed at high-end aristocrats and wealthy businessmen.

The third level, light luxury, standard standard.

Using advanced material selection and quality inspection standards, the clear character hot stamping is changed to italics, and the hot stamping is packaged in a hard carton.

For example, a set of 300 yuan silver banknotes is equivalent to a modern set of 30,000 yuan formal dress.

The actual quality is very similar to the first two products, but the material selection and inspection standards are slightly lower.

But the official price will make it affordable for the middle class.

As the main force of luxury goods, it is aimed at ordinary aristocrats, merchants, as well as high-class middle classes such as shopkeepers and managers.

The products further down are no longer luxuries.

Level 4, non-luxury high-end tailor-made clothing and ready-to-wear.

There is no hot stamping on the clothes, but the manufacturer and sales manufacturer are marked on the label, and the packaging is in high-end cartons.

For example, a set of 100 yuan silver banknotes is equivalent to a modern 10,000 yuan set of formal dresses.

It is supplied to high-end personnel with hard needs, including small businessmen, middle managers of large manufacturers, etc.

Level 5, General Tailoring and Ready-to-Wear.

The packaging and manufacturing method is the same as that of Level 4, with the main difference being the materials used and the level of worker.

For example, a new formal dress with a set of 30 yuan silver bills is equivalent to a modern formal dress with a set of 3,000 yuan.

The supply of ordinary personnel with hard demand, mainly middle and low-level white-collar workers and civil servants.

These new luxury product line layout adjustments are planned to be completed by Chu Yuqiang in the next one to two years.

At the same time, the most typical and urgent pantyhose product line can be adjusted with priority and priority.

Now the top pantyhose produced, the proportion of elastic silk is 20%, and it is being sold at a 7% discount.

Next, the hot stamping of the same new product can be changed to "subordinate standard", and the price of seventy silver banknotes can be maintained in the future.

At the same time, a new product of Sancheng elastic yarn was launched, marked with a seal, and the price range of one hundred silver banknotes was taken over.

Then a product of one and a half stretch yarns was launched, marked with block marks, and sold at the price of thirty silver bills.

Then the original elastic silk products, cancel the hot stamping label, and sell them at the price of ten silver banknotes.

Finally, the product of semi-elastic yarn was launched, which was sold at the price of three silver banknotes without hot stamping labels.

In this way, the five products will be gradually promoted and sold in the market in half a year to a year.

Since high-end profiteering products still exist, smugglers should still exist, but it should be difficult to scale.

If you let Aoxue be the official smuggler and go to Taixi to pour "simple packages", "original factories", and "no standard" goods, you should be able to control most of the market.