Chapter 176: Personally in battle

This time it was Zhao Zhuo's turn to cry and laugh:

"It's just on TV, and it's not for you to go to Dao Mountain, what's not to do?"

Zhang Yun shook his head and said:

"I feel very embarrassed when I think about being on TV and being seen by so many acquaintances."

Zhang Yun is a typical phobia of photogenic, and it is normal to be reluctant to face the camera.

Hearing Zhang Yun's words, Zhao Zhuo laughed and said:

"Then don't think about whether it will be seen by acquaintances, just think about how much it will help our business if this advertisement is successful!

You think, our denim clothing is unsalable now, and if it weren't for this advertisement, then we might have lost money this time!

And if this advertisement is successful and helps us open up sales, it will not make a little money, but hundreds of thousands! ”

Not to mention that the one who knows Zhang Yun best is Zhao Zhuo.

After Zhao Zhuo finished speaking, Zhang Yun's eyes suddenly lit up, and there was no restraint or embarrassment, but instead there was an expectation of business success.

In the eyes of workaholic like Zhang Yun, nothing else matters, only work is the most important.

"Then let's shoot! Zhao Zhuo, tell me about the script. ”

Hearing this, Zhao Zhuo couldn't help but laugh, thinking that his plan had really worked.

Then, Zhao Zhuo carefully explained the script to Zhang Yun.

After listening, Zhang Yun couldn't help but ask with some doubts:

"Are you sure about this plot... Will it work? ”

Zhao Zhuo nodded affirmatively:

"There are not many TV commercials now, and they are all monotonous product introductions, mechanical narrations, there is no novelty at all, everyone has already seen enough.

I promise that this kind of advertising with a plot will definitely make everyone's eyes shine! ”

Seeing that Zhao Zhuo was so sure, Zhang Yun didn't say anything more, just nodded lightly.

Advertising is such a thing, I really don't know if I don't shoot.

According to Zhao Zhuo and Zhang Yun's ideas, they thought that a ten-second advertisement would be enough to shoot for half an hour at most.

But I didn't expect that everyone would shoot for several hours.

Even if Zhao Zhuo and Zhang Yun have a tacit understanding, they are not stage frightened, basically there are no problems, and it will be afternoon by the time it is over.

In order to catch up with the prime-time broadcast in the evening, the photographer and gaffer hurriedly took the tape and went into the editing room.

After the whole ad is cut, it is just in time to catch up with the golden time of half past eight.

So, on this night, the whole people in Mukden stood in front of the TV and waited to watch the TV series every night, and at half past eight, unlike usual, the TV series did not come as promised, but a video appeared on the TV.

In a café, a pair of men and women dressed in denim costumes were sitting opposite each other, drinking coffee and chatting.

As soon as everyone saw such a scene, they immediately thought of the classic clips in the Xiangjiang movie in their minds.

Such a clip is nothing in the movie, but such an abrupt appearance on TV makes people a little confused.

As a result, all the viewers in front of the TV were deeply attracted by this scene, and they couldn't wait to know what it was.

Some people boldly guessed, thinking that the TV station had put the wrong content and put a clip of a Xiangjiang movie on it, and the broadcast accident belonged to yes.

In this way, under the attention of countless people, the young men and women on TV chatted a few words, then got up to check out, walked out of the café, and came out onto the street.

Immediately after a transition, the two men walked through a square.

When they saw this square, everyone was stunned.

It turns out that this square turned out to be the iconic cultural square of Fengtian!

Everyone originally thought that this was in Xiangjiang, but they didn't expect that this was in Fengtian!

Such a sudden change caught everyone off guard and didn't expect it at all.

Next, the young man and woman walked hand in hand through the cultural square and came to a park.

Everyone was mentally prepared this time, and when they saw it, it was indeed a memorial park and a landmark building in Fengtian.

The theory worked at twelve o'clock, and all of a sudden everyone felt that their thoughts coincided with those on TV, and they felt a little proud in their hearts, and their concentration and participation in watching TV were higher.

Then, the young man and woman walked through the famous landmarks of Fengtian and toured the beautiful scenery of Fengtian.

Watching this scene on TV, many people feel that although it is interesting, it is still somewhat confused.

What is the purpose of this?

Then, the camera slowly pushed the backs of the two of them up, and gradually turned the content of the shot into a close-up of the clothes they were wearing.

Then, a text ad for a denim brand appeared on TV:

"Zhuoyun clothing, a denim clothing brand that understands Fengtian."

As soon as this sentence came out, everyone suddenly realized: it turned out to be an advertisement just now!

Everyone has never seen such a scene at all, and they were all shocked all of a sudden, it turns out that the advertisement can still be filmed like this!

We have seen a lot of advertisements that directly introduce the form of publicity, and the definition of advertising has been limited to this aspect.

Now when you first see this type of advertisement, everyone feels that their eyes are bright.

Immediately afterward, an idea appeared in the minds of countless people:

"It turns out that you can also wear denim clothes in Mukden! Wearing jeans and a denim jacket, walking in the streets and alleys of Mukden, there is no abrupt feeling at all. ”

Such a discovery has made many people's eyes shine.

Then, an idea popped into many people's minds: they should buy a denim dress to wear.

What Zhao Zhuo is waiting for is the appearance of this idea from the audience!

Of course, at this time, Zhao Zhuo and Zhang Yun were also in front of the TV, and they had just finished watching the advertisement that was just freshly baked this afternoon.

At this time, Zhao Zhuo naturally couldn't know what others thought after reading it.

The reason why Zhang Yun watched it again was to confirm whether she had a laugh.

After finding out that there was none, Zhang Yun put his mind at ease, then looked at Zhao Zhuo and asked:

"How effective do you think our ad can be?"

Zhao Zhuo smiled bitterly and shook his head:

"I really can't say that. The effect depends on whether everyone accepts our form.

If people can accept it, then there will naturally be an interest in denim clothing.

On the other hand, if you can't accept it, then it's useless to say anything else, and people will definitely not buy our denim clothing, or even think about it at all. ”

Speaking of this, Zhao Zhuo sighed lightly:

"Okay, do your best and let the fate of God be, and see how the sales will turn out tomorrow."