Speaking of work, Zhao Zhuo suddenly returned to his serious appearance. _o_m

Zhang Yun asked:

"If the advertising can have the desired effect, then how do we sell it next?"

When Zhao Zhuo heard this question, he couldn't help but smile proudly.

With Zhang Yun's understanding of Zhao Zhuo, as soon as he saw his expression, he knew that Zhao Zhuo had already had an idea, so he asked:

"Do you have any ideas, let's talk about it!"

Zhao Zhuo said slowly:

"Starting today, we will not make any sales for three days."

Hearing this, Zhang Yun suddenly had some doubts:

"The first three days after the ad is aired is the time when the effect is the best, and it is also the time when people are most interested in the thing and want to buy it, and it is the best time to sell it at this time, but you don't sell it?"

Zhao Zhuo nodded:

"You're right, the first three days were really the best time.

However, I never wanted to take advantage of the popularity of this ad to sell as many watches as possible.

The role of advertising is just to let everyone know about this watch and have a deep impression of him, and that's enough. ”

Zhang Yun shook his head:

"I don't understand."

It's normal not to understand this kind of thing, but I saw Zhao Zhuo explain:

"Because a product like a watch has a certain social attribute, it is a symbol of status to put it in layman's terms.

So, we can't sell it as an ordinary commodity.

If we sell directly through advertising, the effect should be good, but this will complete the concept of a Tianori watch is very cheap in the eyes of most people. ”

Speaking of this, Zhao Zhuo asked solemnly:

"Do you know what it means for a watch brand to give the impression of being cheap?"

Zhang Yun shook her head in confusion.

Zhao Zhuo said lightly:

"It means that this watch brand is finished."

After a pause, Zhao Zhuo continued:

"Why do people nowadays prefer foreign watches? It's because they represent value.

And many of our domestic watch brands, in fact, are not a problem of quality, but because they don't understand marketing strategies, they can't sell anything like promotion, which makes people feel very cheap. ”

As a result, these watches will naturally not be sold.

After listening to Zhao Zhuo's analysis, Zhang Yun nodded suddenly in understanding.

At the beginning, Zhang Yun just regarded the watch as an ordinary commodity, as long as it could be sold.

Looking at it now, it doesn't seem to be the case at all.

So, Zhang Yun asked with a look of learning:

"Then Zhao Zhuo, tell me quickly, how are you going to sell these watches, or do you want to market them?"

Zhao Zhuo nodded and said:

"First of all, we have to clearly show our phone number in the advertisement, and then when people call, we say that the product is being prepared and will be available in a few days, and now we have to do real-name registration and let them leave their personal information."

Zhang Yun asked:

"And what is it for?"

Zhao Zhuo smiled and said:

"It's done so that people can take the brand seriously."

Zhang Yun nodded thoughtfully:

"And then what's next?"

"In the next step, we will use other publicity methods to vigorously promote Tianzhi watches. Let others know that we are a company that is not bad for money and is very willing to advertise. Let others know that our watches don't have to worry about selling at all. ”

Zhang Yun nodded thoughtfully again:

In this way, the fame of Tianori watches will naturally be able to start! When the time comes, when the time comes, everyone will naturally feel that there is a reason why it is expensive. ”

Zhao Zhuo heard Zhang Yun's understanding of this, and couldn't help but nod with satisfaction:

"That's right! The more you talk about a watch, the more expensive it will be.

On the contrary, the more those who like to fight price wars, with various promotions. (This chapter is not finished!) )

Chapter 182: One Advertisement, Two Uses

The easier it is to give people a sense of cheapness. Once this feeling is planted in people's hearts, it is difficult to do. ”

After a pause, Zhao Zhuo continued:

"I've thought about it, and the first batch of the current one happens to be a small number, only a few dozen watches.

Therefore, we can just use the form of limited sales this time to make the style enough! ”

Understanding Zhao Zhuo's intentions, Zhang Yun nodded heavily to show that he understood.

That night, many people in Mukden were already standing in front of the TV, waiting for the TV series to begin.

Prime-time TV dramas every night are an important source of people's spare time.

And with the success of the advertisement shot by Zhao Zhuo, people are slowly getting used to watching a creative and very good advertisement before the TV series starts.

Therefore, when the commercial came out tonight, everyone didn't feel anything abrupt, but as usual, they sat in front of the TV and began to wait to watch the TV series.

The commercial had just begun, and it was the same shot as usual, so everyone didn't think there was anything wrong.

Then, as the plot that people are already familiar with develops, some people feel different.

Upstairs, a couple is watching TV.

After reading the advertisement, the wife scratched her head in confusion.

"Today's ad... It feels a little different from usual. ”

The husband also nodded when he heard this:

"Don't say it, I feel the same way today, but I just can't tell what's wrong."

The two discussed it, and the husband suddenly thought of something:

"By the way, I see!"

The wife hurriedly shook her husband's arm:

"Tell me what's wrong!"

Husband says:

"There are several shots of people wearing watches in it this time, which have never been seen before!"

Hearing this, the wife thought about it, as if it was really the case, and she couldn't help but smile bitterly and said:

"Good guy, I didn't expect that watching an advertisement is like solving a crime, and I really can't find it if I don't look carefully!"

This shows that men and women think differently.

The husband didn't care about this, but said with interest:

"Don't say it, that watch just now is really beautiful. At first glance, it is a classic style that will never go out of style. ”

Hearing this, the wife couldn't help but glance at her husband, and then said lightly:

"At first glance, the price of that watch is very expensive, and you still want to buy that watch with the little money you make in a month? Don't think about these useless things. ”qδ

The husband, however, is clearly interested in watches above all else.

He suddenly thought:

"By the way, at the end of the ad just now, there was a phone call.

How much does the watch cost, let's just call and ask. ”。

Chapter 182: One Advertisement, Two Uses