Chapter 185: Brand Value
Interviewing people who buy watches, on the one hand, is a very good publicity point, which can make everyone pay attention to Zhuoyun Tianzhi watches.
On the other hand, the interview questions also reflect the very good aesthetic quality of Zhuoyun Tianzhi watch.
This matter spreads, everyone knows that Zhuoyun Tianzhi watches are only sold to people with real quality and taste, which is a very good publicity for the watch brand itself and is very conducive to the promotion of brand value.
In this way, after some interviews, Zhao Zhuo selected a total of 100 people from more than 800 people to grant the right to buy, many of whom did not have any money, so they just paid a part of the deposit first.
For this interview, Zhao Zhuo took a whole day, and he also collected a lot of money.
After the interview, Zhang Yun said with a wry smile:
"We really took time and money for this watch brand, do you think it's really worth it?"
Hearing this, Zhao Zhuo nodded as he should be:
"I think it's worth it! What we are doing now is a long-term investment, and we may not see the effect in a short period of time, but if we take a long-term view, we will definitely profit from it! ”
Seeing that Zhao Zhuo said so surely, Zhang Yun couldn't help but be a little skeptical:
"Oh, why do you say that?"
Zhao Zhuo smiled slightly:
"You must know that a good reputation must not be achieved overnight, it is slowly accumulated. We seem to be suffering a loss now, but after a long time, everyone has tacitly agreed that Zhuoyun Tianzhi is a brand with style, attitude and bottom line, then our development will be much smoother. ”
Zhang Yun nodded to show that he understood, and then shook his head again:
"Then I still don't understand, why don't we need this way when we make other products? Now to make watches, do you need to establish brand value? ”
Zhao Zhuo smiled, praised Zhang Yun's business acumen, and then said:
"It's actually very simple, because we make other products, most of which are short-term consumer goods, and we just need to be good and cheap, and we don't even need the concept of a brand.
But now it's not the same as a watch brand. The social nature of watches determines that when people choose a watch, they will attach great importance to the brand of the watch.
And we have a natural disadvantage in the history of the watch brand, and there is no way to compare with those foreign brands that have been around for decades, so we must work hard in some other aspects that can reflect the value of the watch brand, so that our brand has characteristics. ”
After listening to these words, Zhang Yun suddenly understood:
"Do you mean to say that the characteristics of our Zhuoyun Tianzhi watch are on behalf of high quality and love of life?"
Zhao Zhuo nodded heavily, looked at Zhang Yun with a satisfied look and said:
"That's right! We now have to conduct interviews for the first time we sell a watch, and in the long run, everyone will see our Zhuoyun Tianzhi watch as a model brand with connotation.
Just imagine, who wouldn't want to show themselves as a person with quality, taste and love of life through a watch? ”
After a pause, Zhao Zhuo thought of something again, and then said with a smile:
"Moreover, our propaganda has a good effect on purifying the social atmosphere!"
Hearing this, Zhang Yun said with tears and laughter:
"Is that going to give you a medal for being a good citizen?"
Zhao Zhuo grinned:
"That's not necessary, I don't have a name for doing good deeds."
The next day.
It turned out that Zhao Zhuo's words yesterday were still too modest, and in just one day, the fame of Zhuo Yuntian's weaving watch spread throughout Fengtian.
Early in the morning, there were many people waiting in line at the door of Zhuo Yun's company.
The doorman at the door couldn't help but be a little surprised to see such a scene, after all, he had never encountered such a scene after doing it for so long.
The doorman walked out and asked, .br>
"What are you doing here?"
When the person in line first heard this, he looked at the doorman with a strange look and said:
"You don't know we're here to do it. (This chapter is not finished!) )
Chapter 185: Brand Value
Hell? ”
That straightforward tone made the doorman a little self-doubting:
"I... Do you know what you're here for? ”
The man still nodded as a matter of course:
"Yes, you should know!"
The doorman suddenly wanted to cry without tears:
"But the problem is, I don't know!"
The man smiled faintly:
"That's your problem, it's none of my business."
This is purely infuriating, and the doorman can't help but sneer:
"Then you just wait at the door, whether you can get in or not is your problem, and it has nothing to do with me."
Hearing this, the man realized whether he could get in or not, as if it was directly related to the doorman, and then he suddenly realized, and quickly changed his expression with a smile on his face and said:
"No, no, I'm kidding you, uncle."
This time, the man was honest, and quickly explained patiently:
"We're all here for interviews."
"Interview?"
When the doorman heard this word, he couldn't help but wonder:
"I haven't heard that our company is recruiting, what position are you interviewing, it won't be a doorman, we just lack a night shift doorman, but there are too many people from you, when is the competition for our doorman position so fierce?"
Listening to the doorman's self-speculation, everyone suddenly couldn't cry or laugh.
The man had no choice but to tell the story of yesterday as it was.
After saying that, the man did not forget to comment:
"As for Mr. Zhao's arrangement, we believe that Zhuoyun Tianzhi must be a brand that makes watches with heart!"
Hearing this, the doorman suddenly felt honored. He said proudly:
"Then you're really right, our Mr. Zhao is really a business wizard, he can do any business!
Although I didn't know that our company had started selling watches, I can guarantee that our company's watches will be the best. ”
If you want to select the best brain-dead fans, the doorman must be on the list.
Although I don't know yet, I can guarantee that such a brainless blow will make everyone stunned.
However, in order to successfully get in, everyone still agreed:
"It's just..."
After agreeing a bit, the man asked tentatively:
"Uncle... Now you can let us in, right? ”
Hearing this, the doorman shook his head and said:
"I don't care if I say this, I have to wait for Mr. Zhao to decide. Error-free updates @
After all, he arranged the interview and everything, and I also acted on orders. ”
Hearing this, everyone almost fell headlong.
Good guys, we just talked about it for nothing....
Chapter 185: Brand Value