Lan Shu's words just now made Lu Wei feel that he was indeed not as business-minded as Lan Shu.

So when it comes to naming, he still doesn't participate in the opinion.

As long as the Walkman they make sells well in the future.

Before Lan Shu came today, she didn't think that she would take the initiative to stop the work.

She also has to advertise the tissue mill and go to meet Xiaobai.

If it weren't for the fact that the appearance of the Walkman was really miserable, and there was no packaging, Lu Wei and Qian Qing were not good at these, otherwise she wouldn't have found something to do for herself.

But even if she wants to help, she doesn't have everything by herself.

Lan Shu went upstairs and walked around, bought a box of crayons and a stack of line manuscript paper in the grocery store on the fifth floor of the mall, and prepared to use crayons to draw the design of the Walkman on the reverse side of the manuscript paper.

Because crayons only have 12 colors, they are all unneutralized and relatively bright solid colors.

So Lan Shu chose blue and red, and used the method of color splicing, using red and white, blue and white splicing colors as the appearance color of the Walkman.

When handing over the drawn drawings to Lu Wei and Qian Qing, Lan Shu deliberately proposed that the blank parts except for the red and blue blocks were not pure white when customizing the shell, but silver.

If the plastic factory really can't make silver, then use light gray instead.

Although white also looks good with red and blue, white is considered an unlucky color in the minds of most people in this era.

In case the white color on the Walkman will 'step on' the 'poison point' that is unacceptable to the general public, so Lan Shu decided to be conservative and use a little light gray instead.

When Lu Wei and Qian Qing saw the picture drawn by Lan Shu, their eyes suddenly lit up!

With such a lively and bright Walkman appearance, their original black and army green Walkman is indeed a little ugly in comparison......

"In the future, the Walkman shell will be customized according to this design." Lan Shu said.

After she finished speaking, she didn't forget to explain-

"The card slot on the back of the Walkman should be left, and when the time comes, the matching buckle can be stuck on the belt around the waist, so that it is called the Walkman."

Although the Walkman made by Lu Wei and Qian Qing is small in size, it does not have the function of carrying it on a card belt.

At most, it is small and easy to take out of the house with you in your hand.

But the real Walkman, without freeing your hands, how can it be called 'carrying'?

And Lan Shu's key design perfectly solves all this.

Hearing Lan Shu's explanation, Qian Qing learned that their Walkman could be hung on his waist to listen, and he just thought it was too cool!

He even looked forward to the time when a new Walkman came out after selling out a hundred ugly Walkmans.

Thinking of this, Qian Qing took the initiative to propose, "Then these Walkmans whose shells we make now are not very good, should they be sold cheaper?" ”

Otherwise, after the new model comes out, the people who buy the old model will definitely be unhappy.

"If it's cheap, you don't need it, sell it at the price you originally set, and when the new model comes out, add five yuan to the price."

Lan Shu said directly.

The style design also costs money, okay~

A few more dollars for good-looking things, no problem~!

With the design of Lan Shu's Walkman, Lu Wei and Qian Qing have no objection to Lan Shu's words at all.

After that, Lan Shu used the remaining manuscript paper to draw three packaging drawings, which were carton packaging on the outside, foam packaging on the inside, and a layer of white non-woven fabric bag to wrap the walkman to avoid bumps and scratches.

Lan Shu explained the few pictures she drew to Qian Qing one by one.

A photo of the Walkman should also be printed on the outer carton, so that the buyer can intuitively know what is inside.

Seeing the several packaging exploded drawings drawn by Lan Shu, before Lu Wei could say anything, Qian Qing became directly excited!

"With such a package, the extra five dollars suddenly feel that it is worth it!"

That's what Lan Shu wants.

At the same time, people feel that they are worth the money, and only in this way will their business continue to last for a long time.

After determining the appearance and packaging details of the Walkman with Lu Wei and Qian Qing, the brand name of the Walkman remains.

Lan Shu has also thought of the name, and it will be called 'Symphony'.

It's simple and easy to remember, and it has something to do with the Walkman that plays music.

Hearing Lan Shu's name, Lu Wei and Qian Qing were very satisfied.

After solving the follow-up problems of the Walkman, Lan Shu did not stay in the mall for long, and soon waved goodbye to Lu Wei and Qian Qing.

She was going to walk around Kyoto and inquire about newspaper advertisements and television commercials.

By the way, I also have to find a professional photographer to shoot advertising films for toilet rolls.

As for intimate things like sanitary napkins, they are not suitable for TV.

At most, you can add unopened sanitary napkins to the advertisement, and finally put them together with the toilet paper to make a freeze-frame picture.

As long as the audience is familiar with the brand and outer packaging of sanitary napkins, and knows that this kind of sanitary napkins and Yunrou roll toilet paper are produced by a factory, Lan Shu's purpose has been achieved.

For the next two days, Lan Shu has been running around for advertising.

It was not difficult to advertise in the newspaper, and on the same day she found the newspaper office, set the content of the advertisement, and paid the fee.

Similar to advertising in Rinjiang newspapers, newspaper advertisements in Kyoto are only half a page at most, and the advertising cost is doubled.

Even if it costs 2,000 yuan to publish a newspaper, Lan Shu did not hesitate to order two issues, once a week, to consolidate the memory of newspaper readers.

As for TV commercials.

Lan Shu found the TV station, but was told that although there was a channel on the TV, it had never been advertised.

She is the first person to take the initiative to spend money on advertising.

As for whether the advertisement can be done, it will have to wait for the leaders of the TV station to meet together on Friday, and then discuss and decide.

Today is only Tuesday, and Lan Shu can only wait patiently for the results.

But before that, don't delay her to find someone who shoots videos professionally.

The current video is still shot by an adhesive tape machine, and the price is not low, calculated by the minute.

However, these are all within Lan Shu's expectations.

Fortunately, the advertisement she wants is not complicated, in the early stage of the advertisement, advertising does not need a rich plot, only a few seconds to repeat the advertising words, which is the easiest to remember the advertisement.

After Lan Shu was busy with these things, when she went home for dinner in the evening, she listened to Lan Weicheng at the dining table and said that there was good news at the counter of the mall!

Although their first batch of walkmans did not look good, they sold well because they were small and easy to use.

In the past two days, eleven units have been sold, and each unit costs 70 yuan.

And that's just the price of the Walkman without the recording function.

When the recording function of the Walkman is manufactured, it is expected that the price can be sold for more than 100 yuan!

Both functional walkmans have to be manufactured, and this matter is requested by Lan Shu.

In her opinion, there is a distinction between high and low prices, which can highlight the cost-effectiveness of the Walkman's high-priced purchase.