Chapter 181: Advertising
The next morning, Lan Shu did not go to the mall again, but sat on the back seat of Lan Weicheng's bicycle when she went out in the morning, and went down a section to the vicinity of the TV station.
Today, the working environment of the entire TV station is only within the scope of two double-storey buildings.
Lan Shu stood outside the gate of the TV station's courtyard, patiently waiting for news.
She had already inquired in advance, and today was the time for the weekly meeting of the leaders of the TV station.
She wants to advertise on TV, and whether the proposal can pass or not depends on today.
In Lan Shu's impression, there have been advertisements since the eighties, but the appearance of advertisements seems to have started in the mid-to-late eighties, and now it is only eighty-one years.
So whether the advertising proposal can be passed or not, Lan Shu has no idea in her heart.
waited until ten o'clock, Lan Shu finally saw the small building in the courtyard, in an office on the left side of the second floor, and people were going out one after another.
Soon, she was behind the crowd and saw the employee of the TV station who was responsible for docking with her when she came to the TV station before.
The other party was about twenty-seven or eighteen years old, and Lan Shu remembered that his name was Cui Nian.
It was also Cui Nian who told her that he would mention it to the leader at the regular meeting on Friday about advertising.
Seeing Lan Shu coming, Cui Nian immediately walked downstairs and came to the gate of the unit.
He beckoned to Lan Shu, and the smile on his face made Lan Shu's previous worries instantly put down!
"Looks like advertising on TV is done?" Lan Shu walked up to Cui Nian in a few steps and asked.
Cui Nian nodded, "It's done, but for the specific situation, our leader wants to see you, so I can say it face to face." ”
Lan Shu had no objection to this, "Then please lead the way." ”
Cui Nian nodded, said to the doorman at the gate, and then took Lan Shu into the TV station.
…
A few minutes later, in the reception room on the first floor of the two-storey building facing the gate of the TV station, Lan Shu saw the TV station leader who was going to see her today.
Unlike what she expected, this leader was a female leader, in her thirties, with short hair, good facial features, and a well-defined jawline, looking a little serious.
On the side, Cui Nian immediately introduced, "Comrade Lan Shu, this is the deputy director of our TV station - Deputy Director Zhu." ”
After speaking, he turned to the female leader, "Deputy director, this is the person in charge of the toilet paper manufacturer I mentioned to you who wants to advertise on our TV station, Comrade Lan Shu. ”
Seeing that the person in charge of the manufacturer was such a young girl, Zhu Hong was a little surprised.
"You're the director of the factory that produces Yunrou sanitary napkins and Yunrou toilet paper rolls?" Zhu Hong asked.
Lan Shu nodded, a standard smile on her face, "Yes."
While answering, she was sure in her heart that it seemed that the female leader of the TV station still knew a lot about the products in her factory.
Although Yunrou sanitary napkins and Yunrou toilet rolls have become widely purchased in Kyoto, most people who use these products only know the product and the packaging of the familiar product.
The number of consumers who actually remember the names of these products is not high in the proportion of people who use the products.
On the other side, hearing that the little girl was the director of Yunrou Toilet Paper Factory, Zhu Hong's originally serious expression eased slightly for a moment.
She looked at Lan Shu's gaze, and it also changed from her previous doubts to some appreciation.
"Since you are the director of the factory and have the decision-making power in the factory, I will say some things directly." Zhu Hong spoke.
Lan Shu nodded, with a deferential attitude.
Seeing this, Zhu Hongcai continued, "The toilet paper roll in your factory is really good to use, much more convenient than the previous toilet paper, you want to do publicity, you can advertise on TV, but the situation of sanitary napkins is special, that thing can't be advertised." ”
Lan Shu heard this and nodded.
She had thought about these situations for a long time and was mentally prepared.
But obviously, the deputy director of the TV station in front of him was still not at ease with himself, so he deliberately asked himself to come and warn him in person.
In this regard, Lan Shu immediately stated -
"You can rest assured, our advertising this time is only to promote toilet rolls, and we will never mention sanitary napkins."
"At most, at the end of the advertisement, when promoting the toilet paper, the outer packaging of the sanitary napkin appears next to the toilet paper."
"Just the outer packaging?" Zhu Hong frowned slightly, worried that the little girl would be disobedient to what she said now and what she did later.
So what is in the advertisement, she has to confirm it in advance, and then she decides not to let the little girl advertise on TV.
Lan Shu was asked, and nodded seriously.
"It's just the outer packaging." Her tone was affirmative.
She added, "There will be no mention of sanitary napkins in the advertisement." ”
Seeing Lan Shu say this, Zhu Hong, deputy director of Taiwan, said, "Hmm." "Yes.
Then determine the next link with Lan Shu.
After more than half an hour, in the end, the toilet paper advertisement, after some discussion between the two, was set to be ten seconds of the advertising duration, and the charge for each second was ten yuan.
In other words, a ten-second ad costs a hundred dollars a day!
In the eyes of outsiders, this advertising fee is really scary!
But it is within Lan Shu's acceptable range.
She plans to broadcast the ad every half hour at noon and evening.
At the end of the day, play it about eight times.
And their ads don't need ten seconds, repeat a few words of the ad, five or six seconds are enough.
In this way, the advertising cost can be controlled within 500 a day.
From the beginning of the brainwashing advertising broadcast, to slowly reduce the number of times, and finally maintain two to four times a day advertising, so that the advertising fee to be paid every day is only one or two hundred yuan, and the factory can afford it.
So Lan Shu said on the spot that she would try the advertisement for three days first.
After setting the number of times and time period of the advertisement, the next step is to shoot the advertisement.
Knowing that there was no one to shoot advertisements in Yunrou Toilet Paper Mill, Cui Nian on the side immediately recommended himself, "Our TV station has a video department, if you want to find someone to shoot advertisements, we can take this job." ”
If the TV station can take over the advertising shooting, it can be regarded as generating income for the TV station.
"Okay, then I'll trouble you next." Regarding Cui Nian's proposal, Lan Shu naturally agreed.
Anyway, whoever she is looking for is to shoot commercials, and let the people from the TV station do it, which can be regarded as taking the opportunity to shoot advertisements to establish a good relationship with the TV station.
Seeing that the communication between the two sides is so smooth, and the station shoots advertisements, there is no need to worry about violations in the advertisements.
The little girl is so cooperative, so Zhu Hong has a good impression of the little girl.
Zhu Hong nodded with satisfaction, she looked at Cui Nian on the side, and deliberately explained, "After that, you will communicate with the toilet paper factory about the advertisement, and when the advertisement comes out, I will take a look." ”
With her words, the matter of advertising is completely decided!
(End of chapter)