To change the positioning of a shoe store, it's not as simple as talking.

When Li Jiaojiao opened this store after returning to China, she also felt that the shoes in her store were all designed, and they should sell better than other shoes in the mall.

At that time, she even priced five cents or one dollar higher than other shoes in the mall.

But as a result, customers who came to the mall to shop just walked around her store, and occasionally asked about the price, and after learning the price of the shoes, they immediately gave up and never thought of buying shoes again.

Later, in order to sell the shoes, Li Jiaojiao had to lower the price, which was comparable to the price of shoes in other shoe stores in the mall.

Even so, business in her shop was not good.

Regarding Li Jiaojiao's question, Lan Shu has several directions.

"Pure hand-made shoes are actually considered to be the ranks of high-end shoes, but the general human body can not realize this kind of hand-customized special, but what if it is custom-made? It is customized according to the length, width, and height of each person's foot. ”

Hearing Lan Shu's proposal, Li Jiaojiao also had some ideas, "This kind of tailor-made situation is feasible, but this is high-end?" ”

"High-end shoes must have a price to match it, and the target consumers are no longer ordinary people, but rich people with spending power." Lan Shu said.

"Such people are willing to spend money and know how to enjoy, so it doesn't matter to them that the price is a little higher."

"In addition to the quality, what rich people want is whether the fame of something can be worthy of them, so in addition to the price, your high-end custom shoes must also maintain a good brand and make a reputation."

"Once such a reputation spreads in the circle of wealthy people, there will definitely be no fewer people who will come to you to order shoes."

"And in the case of higher prices, your shoe custom shop doesn't need much sales to make a profit."

Lan Shu said, and Li Jiaojiao listened humbly on the side, occasionally showing an expression of sudden realization during the period.

The rest doesn't need to be perfected by Lan Shu, Li Jiaojiao already has a set of ideas in her heart!

"I see, Lan Shu, thank you for telling me this!"

Li Jiaojiao showed an excited expression for the first time today, and she couldn't even wait to follow Lan Shu's prompts and add her own ideas to try whether such sales were feasible!

"You're welcome." Lan Shu replied.

Since she and Li Jiaojiao are already friends, it's nothing for her to mention a few words.

However, Lan Shu still has something to remind Li Jiaojiao.

"Since you take the high-end route, then the name of the current shoe store is not very suitable, since you came back from studying abroad, you can give a store name that is in the style there, so that it can also be used as a publicity point for the high-end route."

When Li Jiaojiao heard this, she nodded thoughtfully, "I know, I must think of a name." ”

After speaking, she looked at Lan Shu and said in a serious tone, "Lan Shu, if my shoe store really becomes a success, I will definitely thank you!" ”

"You're welcome." Lan Shu didn't think about anything in return before she helped Li Jiaojiao come up with an idea, just out of the help of friends.

But Li Jiaojiao doesn't think so.

Her current thinking is still just an idea, and she can't make money to cash in, but if she really makes money, she will definitely repay Lan Shu!

As soon as Lan Shu and Li Jiaojiao finished chatting, Xiaobai came to the store.

He came to deliver a pager to Lan Shu.

Looking at the small silver-white pager in her hand, Lan Shu was slightly stunned-

This thing was actually produced by an electronic information company invested by Xiaobai?

Lan Shu looked up at Xiao Bai, because of the pager, her eyes looked at Xiao Bai a little changed, how big the profit of the pager, Lan Shu is quite clear!

And Lan Shu's stunned expression fell in Xiao Bai's eyes, he thought that Lan Shu didn't know what it was, so he explained on the spot.

Xiaobai took out another pager he used from his pocket, pressed the button on the pager, found a string of numbers, and then pressed another button next to him.

A melody sounds, and after a few seconds, voices can be heard from the pager.

'Please tell me what your message is about-'

Xiaobai looked at Lan Shu and said, "Good morning, I hope you are happy." ”

Then he pressed the button on the pager again, ending his words.

Half a minute later, the 'jingle bell' rang three times on the pager in Lan Shu's hand, and then he received the words from Xiaobai.

It's just that the sentence became a text and appeared on her pager.

Lan Shu: ......

Isn't this just a message for a variant~!

Speaking of which, although Lan Shu has read books on modern history, knows that pagers appeared in the eighties, and also knows that pagers can show the number of people calling, but she is not clear about other uses of pagers.

Now for the first time, she realizes the function of a pager in addition to knowing the missed number.

Beside him, Xiao Bai was stunned again when he saw Lan Shu, and he immediately taught Lan Shu how to use the pager.

On the side, Li Jiaojiao also saw a pager for the first time.

Seeing the things in the hands of Lan Shu and the young master of the Gu family, and listening to Gu Jue's description of the pager in addition to sending messages, it also has the function of displaying phone numbers, Li Jiaojiao couldn't help but ask, "Where can I buy this thing?" ”

At this time, Xiaobai seemed to realize that there was another person around him.

He looked at Lan Shu, then at Li Jiaojiao, and analyzed that the two were friends, and then he replied, "It hasn't been sold yet, and it will be officially sold in two days, and it will be seen in all major shopping malls in Kyoto by then." ”

Hearing the news, Li Jiaojiao was already planning to buy a pager when the time came.

And Xiaobai is still excitedly teaching Lan Shu the trial method of the pager.

"Lan Shu, you can also try to send me a message." Xiaobai looked at Lan Shu, and when he spoke, his eyes were bright, and there was even anticipation in his eyes.

If Lan Shu sent him a message, what would she say?

Xiaobai wants to know.

And Lan Shu was really interested in the function of sending messages, so she pressed the button on the pager according to the way Xiaobai told her.

'Please tell me what your message is about-'

"Good morning, thank you for the gift." She said.

Hearing Lan Shu's words, Xiaobai immediately raised the corners of his lips in a happy mood.

A moment later, he also received a text message from Lan Shu on his pager.

And after Lan Shu personally tried the pager's messaging function, she was sure again that this was a disguised messaging tool!

Big brother is used to make phone calls, pagers are used to send messages, and now, the top communication facilities in the 80s are alive in her hands~!

But Lan Shu suddenly thought-

"Doesn't your electronic information company still need money to build a communication station? I asked the factory to transfer the money to you, and it will arrive today at the earliest, so you haven't gotten the money yet, and the communication station has already been built? ”

(End of chapter)