Chapter 492: PR

The proposal for public service advertisements is still a very new thing in this era.

In particular, the actors who starred in the advertisements are all well-known stars nowadays.

It is conceivable that after the advertisement is broadcast, it will definitely attract a lot of people's attention!

For TV stations, the most rare thing is that such an advertisement, which consumes manpower and uses resources, is actually provided to them for free!

Of course, the leaders of the TV station are happy to accept this good thing sent to the door.

Lang Pax Group Film and Television Department.

Nowadays, there are many artists signed by the group's film and television department, and there are artists of all ages.

Because PSAs are purely free, the actors who participate in the show do not have any remuneration to take.

The head of the department asked the artists to consider for themselves, and those who want to shoot public service announcements can sign up first, and then screen the actors according to the registration situation.

Although I knew that this shooting was in vain, there were still many people who signed up to participate.

Because they know that public service advertisements are advertisements for the whole society, so the number of advertisements will be very high, which will help the audience to know themselves and open up their own popularity.

As a result, more than 50% of the contracted artists in the film and television department have signed up to participate in public service advertising projects.

The rest didn't sign up because there was a time conflict between the advertising shoot and other work they were doing.

Otherwise, they would never have missed the performance of this public service announcement!

In this way, the project of public service advertising went smoothly -

The group didn't spend much money on the whole shoot, but it was able to achieve the desired result.

When the commercial is officially broadcast, you can see the stars that are familiar to the audience on each commercial video.

After each advertisement, it can be thought-provoking.

In the end, whether it is the feedback from the TV station or the research done by offline reporters among the masses, the results show the success of this series of public service advertisements!

And the actors who participated in the public service announcement also gained more audience popularity.

Yunshu's clothing brand, which makes people allergic to 'poisonous clothes', reversed the audience's minds after the advertisement was broadcast.

A lot of people are thinking about the phrase 'don't believe rumors, don't spread rumors,' in advertisements.

They believe in the quality and reputation of Yunshu clothing brand for more than ten years.

I believe that in the flood relief, the hero enterprise that vigorously donated materials.

Such a brand will never harm ordinary people!

In addition, the official quality inspection report published by Langu Group in the newspaper subsequently inspected hundreds of clothes and fabrics, as well as dyes of their Yunshu clothing brand, one by one, and did not find anything that did not meet the standards.

This made the general public finally completely reassured, and I believe that the clothes of Yunshu clothing brand can definitely be purchased with confidence!

Kyoto, on the top floor of the Lang Pao Group building, in the president's office.

After getting the latest month's sales performance report of Yunshu clothing brand, Lan Shu was very satisfied.

It seems that the incident of allergic 'poisoned clothes' has passed.

At this time, the group's public relations department has also been formed.

Even after the public service advertisement was broadcast, in the later stage of the 'poisoned clothes' incident, the public opinion that reversed the audience's impression of the Yunshu clothing brand was guided by the group's public relations department.

For this department, which is temporarily in charge of Yuan, Lan Shu is very optimistic.

On the other hand, Gu Cheng, who is now settled in a third-tier small city in the south, saw that he had found rumors before, and was easily settled by Lan Shu and Gu Jue's subordinates, and they didn't even need the two of them to come forward in person!

This made Gu Cheng really feel how strong Lan Shu and the people under Gu Jue were.

At the same time, Gu Cheng was also very envious of Lan Shu's ability to find such a talent.

On the other hand, there is no such person under his hands who can take charge of things, take charge of things, and carry things.

Although this time it failed to give Lan Shu and Gu Jue any fatal blow to their careers!

But it doesn't matter, it's a long time to come-

Thinking like this, Gu Cheng had already asked his subordinates to do another thing......

A few days later, insects crawled out of the sanitary napkins produced by Yunrou Toilet Paper Factory, the TV series shot by the film and television company of Langu Group was shoddy, and in the Xianxia drama broadcast in the early days, there were staff and telephone poles intruding, and other news reports were published in the newspaper one after another-

This situation is exactly the same as the previous 'poisoned clothes' incident!

Before the 'poisoned clothes' incident, the departments involved under the Langu Group may still have to be in a hurry.

But now, the group has a special public relations department to deal with these things.

Although this department has just been established, and the employees in the department have no experience in dealing with emergencies, these people are selected from various departments of the group, with flexible minds and strong adaptability.

In the face of these unexpected situations, the public relations department immediately took action to find solutions to the problems.

Regarding the sanitary napkin bug incident, the department sent a special person to the place where the incident occurred to find out the truth of the matter.

If the other party does not have real evidence and useful eyewitnesses, the public relations department will directly report to the police in the name of the company and hand over the matter to the law enforcement team for investigation.

The rumor-monger originally did this kind of thing for the sake of some money, but now she finds out that she is going to be arrested and interrogated, and she has already recruited all the truth before she has been sent to the law enforcement team!

The film and television department had staff members who entered indiscriminately, and telephone poles appeared in the distance of the picture, and the original crew directors and main creative staff stood up to express their apologies, and they said that they would pay attention to it and correct it when filming again in the future.

In addition, the original crew was interviewed by the newspaper and broke the news about the difficulties they encountered during the filming process.

After reading the newspaper, many people can feel the difficulty of the crew and the main creative staff at the beginning.

Later, some reporters interviewed ordinary passers-by that when these dramas were broadcast, they waited with anticrisy every day, this was their youth, even if there were flaws, it did bring them happiness!

At this moment, the sincere apology and feelings immediately suppressed those remarks that said that the TV series was shoddy.

Many former old viewers said that even if there are indeed goofs in the play, it is only a small flaw that does not affect the viewing.

And if the film and television company doesn't shoot the drama, they won't even have to watch it~!

So they didn't care about those small flaws at all, but they had to thank the crew and the main creative staff for their efforts to present them with a good-looking TV series.

When the TV station looped the old dramas from previous years again, the audience watched it more seriously!

Some people even want to try if they can find minor flaws in the play.

In the end, the remarks denouncing the shoddy production of TV dramas disappeared, and the whole people began to spontaneously play the game of 'finding faults' in TV dramas.

Seeing this, a few local TV stations immediately bought the copyright to renew the broadcast of TV dramas, and arranged various TV dramas to be broadcast in turn.

The film and television department of Langu Group also collected a wave of copyright broadcast fees because of this.

The newly established public relations department not only solved the impact of the emergency on the group's reputation, but also brought some profits to the group.