Coarse rehearsal, fine rehearsal, continuous rehearsal, general rehearsal, dress rehearsal, recording synthesis......

"Charlotte's Troubles" is ready to be performed in early winter.

Mi Xinghe rented the theater and signed a contract for a round of 10-day performances.

They rented the Copper Coin Theater at the top of Tongqian Street, with 780 seats.

This is a big theater, and Mi Xinghe didn't want to rent such a big theater, because he didn't have confidence in the drama market, and he didn't dare to expect "Charlotte's Troubles" to fill the theater.

It was Zhou Yi's repeated insistence and repeated persuasion that Mi Xinghe gritted his teeth and rented it.

The corresponding props have entered the venue and the installation has been started. "Charlotte's Troubles" does not have too complicated props, and the installation work is also very simple.

At present, the most important work is to publicize and promote, create momentum and expand influence.

Mi Xinghe will hold a media conference and send invitations to more than a dozen media in Quanqian Prefecture.

But after making a few phone calls, Mi Xinghe found that something was wrong, and the reporter politely rejected him.

After careful questioning, I found out that on the same day, Zhao Shanhe's rehearsal of "Gujing Neighborhood" was also going to hold a media conference to announce that it had crashed.

Zhao Shanhe is backed by the Qianzhou People's Theater, with an official background, and his roots are red.

The actors are also relatively senior actors in the drama circle, and there are many old actors.

Whether it is the background, fame, or the comprehensive strength of the actors, Happy Rice is no match for others.

Mi Xinghe hurriedly summoned Zhou Yi, Hua Ping, Zhang Shaogang, Meng Xiyang and others to discuss countermeasures.

The majority suggested changing the time. If they drive today, we will drive tomorrow, make way for them, and avoid the edge.

Zhou Yi disagreed, so the fool gave way, "It's a good thing to crash." It's okay to change the time, but it must be on the same day. They open in the morning, and we open in the afternoon. ”

Everyone is puzzled: why is it said that "crashing" is a good thing, but it must be concentrated on the same day?

Zhou Yi explained: In the eyes of the news media, drama performances are "leftovers" on the page, which are dispensable, and are easily squeezed out by lace entertainment news.

If a media conference is held in two days, "Gujing Neighborhood" will be opened first and will be on the news, and "Charlotte's Troubles" will be opened again in a day, it will be impossible for people to report on you again, and the publicity effect will be equivalent to 0.

It is different for the two drama clubs to hold a media conference on the same day, at least there is an agglomeration effect. Similar news and combined reports, with more content and larger layout, have a greater chance of being published.

Everyone suddenly makes sense.

In fact, Zhou Yi's appetite is far more than the pursuit of news releases.

Since the crash, there's a lot of room for hype.

As a person who has returned from rebirth in the entertainment industry, he has too many hype methods, considering the current public acceptance, I am afraid that he will have to accept it, so as not to stimulate them and be self-defeating.

"Boss Mi, I still have two proposals", Zhou Yi said, "First, we want to be the protagonist in this wave of publicity competition, overwhelm "Gujing Neighborhood", and attract media attention.

"Second, vigorously hype, make small things bigger, and it is best to stir up the drama circle. The more famous, the better it is to sell tickets. ”

Mi Xinghe and the others were confused again: "It sounds good, but how to do it?" ”

"The director of "Gujing Neighborhood" is a well-known director, the actor is a powerful actor, and he is backed by the People's Theater. What is Happy Rice? has no name and no number, at most she is a maid, why don't the media cameras shoot the lady and shoot the maid? ”

"It's man-made", Zhou Yi said, "There is no destined young lady, and there is no natural maid." As long as we do the 'three points', it is not certain who is the maid and who is the lady.

"Which three?"

"The first point is that the carriage and horses are one more 'point'. I know the Qianzhou People's Theater too well, they rarely pay for the car and horse fees for reporters, and even if they do, they have to be approved and searched at various levels, at most 100 yuan for a reporter, and they don't bring a driver.

"Let's give 200 first, if you have money, you can make the ghosts grind, and we are not afraid that they will not come. Eating people with short mouths and short hands, and we are not afraid that they will not help us say good things;

Then he hinted to the reporter that after the manuscript is published or broadcast, if we are satisfied with the manuscript, we will give another 200 yuan to ensure the quality of the manuscript and give two performance tickets.

"In this way, it will cost about five or six thousand yuan. It seems that the total number is quite large, but in fact, it is far better to spend money on the knife edge than to advertise. ”

"The second point is a 'point' of attitude. The People's Theater, from the director to the actors, and even the staff, all have a common characteristic, they take themselves too seriously and treat themselves as state cadres. In their eyes, journalists are just tools, called when they are used, and thrown out when they are not, and there is a general lack of respect.

"Journalists are also human beings, and it is not excluded that some reporters have poor character, but most reporters are just ordinary people who work and eat, write and pick up points, respect them a little, treat them well, and they will naturally speak for us.

"The third point is that the draft is close to the people. With my eyes closed, I can guess that the People's Theater either does not provide press releases, and even if it does, it must be the kind of rigid and dogmatic manuscripts, and I can follow the words:

"For what, the Qianzhou People's Theater is stepping up the creation of a new drama: "Gujing Neighborhood", focusing on the lives of residents in the Gujing neighborhood, using the food, clothing, housing, transportation, and parents of the little people to reflect the historical changes and progress of the times. It is understood that the play will meet you on a certain day in a certain month.

"Let's not do that, at least three versions of the press release for journalists to choose from.

"You can 'depreciate and praise secretly': "The drama boss said wildly: 'Spring Festival Gala sketch' drama will open a new era of drama";

"Can be 'discussed': "Comedy drama may become a new way out of drama reform?" 》；

"You can also 'side note': "Reporter's Live Experience: Making People Laugh from Beginning to End".

"If it's not enough, the newspaper's reporters have newspaper subscription tasks, and now in the subscription season, we help each reporter complete a 'point' newspaper subscription task. I dare to guarantee that at that time, we will be the young lady in the eyes of the media, and the People's Theater will become a maid. ”

"As for the reporter of the TV station, Shaogang ......", Zhou Yi called Zhang Shaogang over, "It's time to use you, please come forward to say hello to the reporter brothers of the TV station and ask them to help." ”

Zhang Shaogang patted his chest and promised: "No problem!" ”

Zhang Shaogang admired Zhou Yi quite a lot.

Such a young drama actor not only writes and acts well in dramas, but also has such a deep understanding of the People's Theater, and is so accurate in his portraits of media reporters, especially the "three-point" suggestions, which are quite operational.

The other people present also admired Zhou Yi.

The next thing will be arranged by Mi Xinghe. He invited the reporter again, and when he called, he specifically hinted to the reporter, "...... Please come over, we have prepared a little meaning for our journalists. ”

It's not easy for journalist brothers, who wouldn't give face?