Chapter 662: Xi'er Card
this day.
Lu Ming rarely handled official business in the study, and Xu Zixin reported on the side.
"Chairman, Beibei Company has sent someone from the group to take over."
The Beibei company she is talking about is the full moon wine gift given by Zhao Jianzhong, a company that produces baby products.
And Xu Zixin's implication was also to ask Lu Ming if he had any plans for this company.
Lu Ming nodded, knowing in his heart.
He understands Zhao Jianzhong's intention to send this company, and he agrees with it.
I have to say that Zhao Jianzhong is really an old fox, and he gives gifts well.
This gift of his is really intimate, and it really reminds Lu Ming.
Although all the supplies on Xi'er are the most high-end and expensive, the real good or bad in them can't be seen.
What if people cut corners?
But if it is produced in-house, then there is no such problem.
In short, it is to get a tribute exclusive to Princess Xi'er!
Therefore, it doesn't matter if this company makes money or not, but it must provide the best supplies for Xi'er Baby.
Then Lu Ming commanded.
"Let Beibei Company open a separate production line and develop and produce things that are exclusive to Xi'er, which is the most important task of this company! Everything else is on the back burner."
Since this company is a gift to Xi'er, as the owner of the company, Xi'er is of course the most important.
As soon as he finished speaking, Lu Ming specially emphasized again.
"The new production line will not hesitate to pay any cost, only the best things, strictly grasp the quality and safety of products, and implement them to the highest standards."
In short, Lu Ming's meaning is that no matter how much money is burned, the best must be given to Xi'er.
"No problem, Chairman!"
Xu Zixin responded without hesitation, maybe she had already guessed it, and it seemed that she was also very much in favor.
A company with a market value of tens of millions is really inconspicuous in Xu Zixin's heart.
Even if this company doesn't make a penny, or even loses money, Hongyan Group can afford to burn, as long as it can play its due role.
She also loves Xi'er baby very much!
"The group can really broaden this area......
Xu Zixin thought about it in her heart, and she always felt that Hongyan Group was involved in countless business fields, from real estate and financial technology to clothing, food, housing and transportation.
But now, they have only discovered Huadian, and the group has almost no involvement in the field of infants and young children.
Otherwise, there would be no need for Zhao Jianzhong to give this gift.
When there were no children around her before, and when these were not involved, Xu Zixin didn't know that the price of infants and toddlers was so expensive.
When Xi'er was born, everyone often bought small clothes for Xi'er, toys and milk powder diapers or something, so they understood.
Children's clothes can be sold for hundreds or thousands of dollars, and the fabric used is only a few taels of cloth!
Not to mention, milk powder and diapers are consumables, and if you calculate them carefully, they are even more amazing.
Of course, it is also the reason why Xu Zixin and they have always picked the most expensive and best to buy. qδ.net
This made Xu Zixin think of a sentence, women and children have the best money.
So, Xu Zixin couldn't help but propose.
"Chairman, then I'll register a high-end luxury baby brand by the way."
That's what she thinks, anyway, the company has to spend money on research and produce the best baby products.
And the things that are produced, if Xi'er baby is alone, it must be too much and cannot be used up.
But when it is put on the market, it seems insignificant, like a drop of water into a river.
Good things, small quantities, then focus on the luxury of the high-end route.
In this way, you can also test the market reaction, which can be regarded as the group's stepping stone in the field of infant products.
If it is operated well, first of all, the company will not lose money, there is no need to burn money, and even Hongyan Group can use it as a result
Springboard, officially enter the field to eat cake.
"Yes."
Lu Ming also immediately understood what Xu Zixin meant, there are dates and no dates to hit three poles.
Anyway, just give it a try, and he doesn't have to work later.
"That's... Chairman, what is the brand name for our new brand?"
Lu Ming didn't have to think about it, and said directly, "Xi'er."
Since it is a brand born for Xi'er, it is perfect to use her nickname as the brand name.
And the brand name is catchy, extremely festive and cute.
There are not no baby brands with similar names on the market, such as Belle, which is also a very famous brand.
"Xi'er..."
Xu Zixin muttered repeatedly, and then smiled.
Obviously, I am very satisfied with this brand name, and I also thought of the cute appearance of Xi'er baby.
Then I thought that I must ask the best designer to design a logo that is suitable for the Xi'er brand.
In a few words, a company with a market value of 10 million was determined by Lu Ming and Xu Zixin about its future development route.
It's just that its future fate is unknown, will it become a private company that will only burn money for Xi'er's baby?
Or is it a high-end luxury brand that succeeds and becomes a blockbuster?
After the problem of Belle Company was dealt with, Lu Ming added a new task to Xu Zixin by the way.
"Xiao Xin, investigate and collect information about the dairy company."
Xu Zixin already knew Lu Ming, and now that he is here, how could he not understand that Lu Ming is eyeing milk powder.
Belle is a good infant company, but it only develops and produces infant clothes, diapers and toys, etc., and does not include milk powder.
Milk powder is the most important thing in the baby's growth process.
This is an entrance thing, how can you rest assured?
Since you want to give Xi'er baby the healthiest and most comprehensive care, the milk powder must also be in your own hands.
Lu Ming really thought so, so he asked Xu Zixin to collect the information of the dairy company.
It is preparing to acquire a dairy company to develop healthy additive-free milk powder for Xi'er Baby.
It's just that Lu Ming also knows that this matter is not so simple.
Dairy companies are not like Belle, which can be bought casually.
After all, dairy companies are relatively asset-heavy industries, with upstream and downstream links such as dairy cows, pastures, and factories.
Moreover, selling milk powder is a profiteering industry, how can people be willing to sell it easily.
Fortunately, Xi'er baby is still young and has a small appetite.
Lin Wan's supply is also okay, and it can be satisfied.
But it is not necessary to plan ahead and wait until the baby is older. There is always a need for a certain amount of milk powder to replenish it.
Since Lu Ming had this idea and asked Xu Zixin to investigate, he had a certain amount of confidence.
Anyway, he just wants to serve Xi'er's baby alone, so he only needs a small dairy company.
It's not about forcing it in and becoming their competitor. In this way, the other party should give some face and will not block more.
In the dairy industry, selling milk powder, Lu Ming really didn't want to set foot in it.