Chapter 685: Three Gimmicks
"Self-developed sand formation technology??" Lu Ming's tone was a little surprised and confused.
Manure return to the field, fertilizer recycling is easy to understand, and there is indeed such a technology.
But a little sand into dirt? Doesn't that sound too mysterious?
If you have this ability, wouldn't the developer of the technology, or the company that owns the company, be developed earlier? !
What kind of pasture is there to raise, what kind of cattle are raised!
You know, deserts cover about one-third of the earth's land surface, and if there is technology to turn all deserts into oases.
The world is grateful to you for the greater space in which human beings can live and thrive.
It seemed that he knew the problem that Lu Ming thought of, and Xu Zixin quickly explained.
"Chairman, that's it......
At first, I also had this idea, but it was only after Professor Liu Bojian Liu's explanation that I understood.
This point of sand into soil is not so exaggerated, it needs to be very harsh, and all aspects need to complement each other.
For example, Ulan Bu and the hinterland of the desert happen to be rich in groundwater resources, and pasture grass seeds specially developed and cultivated for this purpose......
So it's not like we imagined that the world's deserts could be turned into oasis pastures.
Ulan Bu and the desert hinterland are also suitable places that Professor Lau has found after many years of research."
When Xu Zixin said this, Lu Ming was relieved.
That sounds right, like real technology, not fake stuff.
If there really is such a technology, it will undoubtedly be of great interest, and it will be related to the living space and environment, and maybe even cause national wars.
There are many limitations, but they are implementable, and this is what suits you best.
"By the way, who are you talking about Professor Liu Bojian??"
Lu Ming asked about an unfamiliar name mentioned in Xu Zixin's words.
"Prof. Liu Bojian Liu is a technical consultant and one of the founders of a dairy company.
The other founder is his brother Liu Weicheng, who has been in the dairy industry for more than 20 years.
A cow dairy company was founded by the two brothers."
Two brothers, one is engaged in technology and the other has rich experience in the industry, this combination is still very good.
Under Xu Zixin's introduction, Lu Ming has a better understanding of the composition of a dairy company.
Liu Bojian is responsible for technology and research and development, turning sand into soil, returning manure to the field, and building a high-tech ecological cycle closed loop.
Liu Weicheng is responsible for the establishment and management of the dairy company, using his network experience to squeeze into the dairy market.
However, when it comes to Liu Bojian, Xu Zixin's tone has a lot of respect and appreciation.
"Chairman, after my on-site visit today, I think a cow dairy company is really good, and it is indeed very suitable for our Hongyan Group!"
Xu Zixin said what she thought.
"His pastures, cattle sheds, and processing plants here are all high-tech and modern management, which not only saves labor, but also avoids the dirty and bacterial problems of traditional cattle raising.
The quality of the milk product has been greatly improved, and the slogan they promote is to isolate the desert from industrial pollution and produce green organic milk!"
Xu Zixin felt that this inspection had indeed refreshed his understanding of the ranch cattle farm, and spared no effort to praise a cattle company.
Xu Zixin's words, Lu Ming naturally believed it, since she was so optimistic about a cow dairy company, if this company did not disappoint them, it was him.
"Well, that's good!
Xiao Xin, you inspect again, and test the other party's tone in the process to see if you can take it down."
Lu Ming gave a new instruction, and suddenly thought, "By the way, Xiao Xin, can the demons buy their products?"
The other party's slogan was shouted so loudly, Lu Ming planned to buy some to try it out, see how it was different from the milk on the market, and find someone to test it by the way.
"They don't have a sales channel in the magic city." Xu Zixin responded
Lu Ming.
"While their modern pastures and barns, and processing plant are impressive, they are a small dairy company at best.
Mr. Liu Weicheng Liu has rich experience in the dairy industry, but it is all middle-level experience, after all, there is no real experience in leading and managing the company, so the company's structure is very rough.
In addition, Mongolia Province is the base camp of Yimon Group, and most of the sales channels of channel merchants are in their hands, and the products of a cattle company are even more difficult, and they are only spreading in this small range. net
Although they followed the trend and started online sales, because of their fame, they didn't sell much at all."
It's okay to be able to shop online, just as Lu Ming was thinking about going online shopping later, Xu Zixin said.
"But Chairman, I've already sent a few cases of their milk products today, and it shouldn't be long before they arrive."
Xu Zixin's arrangement will never disappoint, this wave of arrangements is really thoughtful and intimate, which has been thought of.
"Well, well done!" Lu Ming did not hesitate to praise.
"It's all due to me."
Just when Lu Ming thought that there was nothing to do, he was about to hang up the phone, waiting for Xu Zixin to test his tone and report next time.
Xu Zixin also put forward a piece of information that had not been collected in the previous data.
A cow dairy company, that's why they got the name.
It's one of their marketing concepts, which is to adopt a cow per person.
Create a feeling that the bottle of milk is adopted by the consumer himself, and he drinks the milk of the cow he adopted every day.
Break through the thinking of the traditional dairy industry and find a way of differentiation, as if this is not selling milk, but just raising cattle for users, and cutting into the competitive dimension from the perspective of dairy cows.
Of course, Lu Ming and Xu Zixin both understand that this is just a story and a gimmick, and it is definitely impossible for a specific consumer to drink the milked milk of a specific cow, and it is difficult to land.
It's just that a cow dairy company has no way to launch this kind of money-consuming marketing because of its scale and financial problems.
"What do you think, Chairman?" Xu Zixin's voice was both expectant and pleasantly surprised.
She already has the answer in her heart, and those who engage in capital know that storytelling and painting cakes are the most attractive and profitable.
Adopting a cow per person is the brand story, and it is also a very good advertising slogan, a good advertising slogan, which can often bring great attraction and attention to the product, and focus the attention of consumers.
Lu Ming naturally felt the same way as Xu Zixin, this small dairy company had brought them too many surprises.
Desert pasture green organic milk, transform the ecological environment to green the desert, each person adopts a cow, this company has three very eye-catching gimmicks!
Lu Ming couldn't help but feel that even if he didn't notice it, given time, a cow dairy company would have a great chance of breaking the confinement of the Eamong Group and soaring into the sky!
It's just that what makes him wonder is that the Emong Group doesn't know that there is such a company in the base camp under his nose? Just let him develop so far?