Fang Hong saw that their eyes fell on him in unison, and immediately turned his head to glance at Yuan Jie, shook his head and said, "I don't agree with this plan. ”

Everyone was surprised, Yuan Jie thought that the idea he came up with was very good, but the boss objected, and couldn't help but say, "Why?" Facebook has proven that this solution is successful, we just need to copy and tweak it, right? ”

Fang Hong said in a deep voice: "Computing copy can not be brainless copy, we must consider the national conditions and the differences between Eastern and Western cultures, this idea is launched, I believe it can improve user activity, but the cost is not small." Compared with Western culture, we are relatively conservative, and this program is fun and enjoyable, and vigorously promotes harm. ”

Xu Jingren was curious: "What do you say?" ”

Fang Hong looked around the crowd: "It will bring negative controversy, our main attack position is the university campus, and the platform side will openly and vigorously promote such a plan, which will be criticized by some influential people in the university as kitsch, which is contrary to the positive energy represented by universities and other institutions of higher learning, and Weibo will be put into the list of not entering the stream, which is not a good impression." ”

After a pause, Fang Hong added: "It's not that you can't do it, but you can't take the initiative to promote it on the platform side, such as letting the school flowers of various universities be active on the Weibo platform, just like the school flowers of New University, this is no problem." ”

Everyone couldn't help but nod when they heard this, everyone understands what the boss means, the Weibo official can't clearly support it on the table, but it's okay to be on the table.

At this time, Fang Hong said with a smile: "After all, the left way, let's open the pattern and take the right path." ”

Several buddies looked at Fang Hong with curiosity, and Xu Jingren said, "Boss, are you creative again?" ”

Fang Hong immediately said in an orderly manner: "We can run a positive promotion activity that conforms to the humanistic atmosphere of the university campus, and can be recognized by the mainstream voice, for example, we can launch a 'micro competition', and the publicity can be a little higher, for example, the first micro competition in China, and the grade pattern will come up." ”

Micro-contests?

Everyone looked at each other, and Fang Hong continued: "256 words can be shared anytime and anywhere, and 256 words can also deduce all kinds of life...... Whether it is humor, horror, science fiction, love, suspense, etc., it can be condensed into a micro within 256 words and shared on Liangdong Weibo. ”

"The slogan on the propaganda can be 'micro @ big world', which can be described like this: in just 256 words, it either creates a hazy love, or interprets a deep feeling, or expresses the bitterness and joy of life, or shows wise humor...... Let's write on the Weibo platform and say what you see and what you have in your heart. ”

This is, Lou Gao Yuanle said: "You deserve to be the boss, you have written a lot of words, you have a lot of witty words, you have both arts and sciences, right?" ”

Sun Xin immediately looked at Yuan Jie and said: "It's not a boast, the boss's idea is much more up-to-grade, in the words of the boss, the pattern is open!" ”

Yuan Jie shrugged his shoulders and spread his hands.

Fang Hong glanced at everyone and said with a smile: "Let the development team make a special page for online submission, and the content will be directly posted to the microblog of Liangdong, and the Weibo account of the submission needs to be bound to a mobile phone number." ”

"For the requirements of the works, I would like to mention three points here, the first is that the body of the entries must be miniature, the content must be positive, healthy and upward, abide by national laws and regulations, and all original works can be entered regardless of the author's region; The second is that each person is limited to one work to win the award, and multiple finalists will be selected from them to compete for the award; The third is the first work submitted within two months from the date of launch of the micro competition, and the work has not been published. ”

Speaking of this, Fang Hong further added: "The details of the specific aspects are for the planning department to add. ”

Xu Jingren's eyes lit up, and as Fang Hong gradually unfolded it, he also found that this idea was very good, especially the design of prizes could fully mobilize people's enthusiasm, and immediately said: "Do you have a plan for the specific process?" ”

Fang Hongsi said after a while: "In terms of judging, there are three links of audition judges, re-selection of judges, and final review, and the core starting point is to mobilize the enthusiasm of all participants, so as to make platform users active. ”

The crowd nodded.

Fang Hong continued: "For example, the audition is free for netizens to participate in the competition, and a number of works recommended by the forwarding list and each competition area will enter the preliminary evaluation; In the preliminary selection of the jury, the professional jury team is invited to select 100 works from several works to advance to the voting stage; Then netizens voted, and users on Weibo voted for the 100 works, and selected the top10 according to the number of votes, and then the experts made a final evaluation, and the expert judges scored the 10 works and selected the first, second and third prizes; Finally, our platform will present the award offline. ”

Everyone couldn't help but nod their heads again and again, the boss's thinking was too clear, and he almost provided a creative plan in a few words.

Sun Xin couldn't help asking, "How to set up the prizes?" ”

Fang Hong smiled: "The lottery head naturally has to be attractive enough, and everyone's enthusiasm for participation will be high, and the top 50 can win awards, with a total prize pool of 500,000 yuan." The first prize is limited to 1 person, and the cash award is 100,000 yuan; The second level is limited to 5 places, each person will be rewarded with 30,000 yuan in cash, the third prize is limited to 10 places, each person will be awarded 10,000 yuan in cash, and the excellence award is limited to 34 places, and each person will be rewarded with an iPhone worth about four or five thousand. ”

The first prize is 100,000 yuan, the second prize is 150,000 yuan, the third prize is 100,000 yuan, and the excellence award is about 150,000 yuan, with a total prize pool of 500,000 yuan.

The strength of this reward can be said to be very powerful, especially the first prize of 100,000 yuan, which is a big amount for the vast majority of people, you must know that in this era, building a homestead house in rural areas is only this amount, and the monthly salary of ordinary workers is generally not more than 1,000 yuan.

What's more, not only can you win awards, but also become famous, which can be called fame and fortune, and naturally has enough attraction.

Fang Hong communicated with a few roommates, and soon determined this new promotion plan, and the first micro-competition will be held early next year, and this program will continue to operate for a long time, once a year.

As for the specific operation of the micro competition, Fang Hong doesn't care, and says the ideas of the creativity and general plan, and the company has a special planning team to operate the specific implementation problems and details.

Quantum Beat is not a studio now, but a serious Internet start-up, although the scale is not large, but there are all that should be there, and the sparrow is small and has all kinds of organs.

Just when everyone was discussing and communicating, Xu Jingren's assistant walked into the conference room with a mobile phone and said to his boss: "Mr. Xu, your phone." ”

Everyone stopped communicating, Xu Jingren couldn't help but get up and take the phone to the side to answer, and after a while, he came to Fang Hong with his mobile phone and whispered: "An investment manager who claimed to be from Sequoia Capital called, claiming to be very interested in Liangdong Weibo and put forward his willingness to invest. ”

Obviously, Xu Jingren was asking Fang Hong for an idea, and the latter replied without hesitation: "Refuse politely, I can handle the financing, and the VC on overseas capital can be rejected in the future." ”

Xu Jingren nodded when he heard this, and immediately stepped aside to continue the conversation with the other party, and politely rejected Sequoia Capital's investment offer.

Fang Hong did not completely refuse other capital to enter the market, but he couldn't let them in too early, let other VCs get on the bus in the early stage, and the money was less but the equity asked for was more, and the stars themselves could completely handle it.

If other capital is brought in, it will have to wait until it has developed to a certain scale and the company's valuation has been raised.

……