The expansion of Yixing Media's cinema chain, in which Huayang Real Estate's commercial plaza is opened, cinemas will be opened, and these cinemas are directly wholly-owned by Yixing Media's cinema companies, including developed urban areas.

Other second- and third-tier cities are cooperating with small bosses.

However, if you want to expand rapidly and achieve the goal set by Fang Hong, only the capital operation merges and acquisitions of existing cinema companies, and then upgrades the 3D cinema hall, only in this way can the integration of resources be completed by the end of the year before the release of "Avatar" to complete the scale of more than 1,000 3D screens.

On the sofa in the lounge area of the office, Hua Yu's assistant brought Fang Hong a glass of water again, and the latter sat motionless on the sofa and said: "The expansion rate of your commercial real estate under Huayang Group is a little slow, you have to speed up the progress, go on leverage, high leverage." ”

The future trend of the property market in the next decade will continue to run wild, and no one can change it.

If it weren't for the layout of the whole entertainment industry chain system and the competition for the right to speak in public opinion, Fang Hong really didn't want to be deeply involved in the property market.

But even so, Fang Hong will not let Qunxing Capital directly get involved in commercial real estate.

The main investment direction of Qunxing's money is high-tech, high-end entity manufacturing, especially in the high-tech field, which burns money, rocket recycling, new energy, chips, etc. are all in Fang Hong's entire territory, and there are more places to spend money in the future.

Therefore, even if Fang Hong wants to, he really doesn't have so much liquidity locked in the property market, and if he wants to make a trade-off, of course, he will not hesitate to give up the property market.

The main business of Huayang Group was originally engaged in commercial real estate, and now there is no problem in increasing leverage, and the debt ratio of domestic residents is almost negligible, and if you don't enter, you will be overdrawn by others.

Then simply let Huayang Group enter the market, which can be regarded as Fang Hong's return to Hua Yongming's original gamble, and at the same time supplement the promotion of the all-entertainment strategy under Qunxing.

As long as in 2016 and 2017, in the wave of destocking skyrocketing property market, Huayang Group can quickly complete deleveraging in this time window, so that it can avoid the crisis later.

At that time, the major real estate companies have exploded, and Huayang Real Estate, which has reduced its debt in advance, will be able to be calm and not affected by the crisis.

Hua Yu heard Fang Hong's request for Huayang Group's commercial real estate to speed up the expansion, thought for a moment, and said in a deep voice: "If you want to speed up the expansion, you can only take the road of high debt and high turnover." ”

The so-called high debt, high turnover, is to give higher interest to the financial leasing market to borrow money, money as soon as the land is auctioned, the land is auctioned off on the mortgage bank to obtain new cash flow, and at the same time allocate a part of the funds to the land to quickly start construction and pre-sale, the house has not been built has been sold, from the hands of buyers and a return of a working capital.

Then continue to auction the land, auction it and continue to mortgage it to the bank, divide part of the funds to build the building and start the pre-sale.

And so on and so forth......

Fang Hong said with a smile: "High debt and high turnover are indeed very fast, but they are not fast enough. ”

Hua Yu couldn't help but say, "How can it be fast?" ”

Fang Hongyu said steadily: "Qianrong, Qianrong, Qianrong, let's have more liquidity on the whole day." ”

Hua Yu was curious: "What do you say?" ”

Hearing this, Fang Hong pondered for a moment, saw the water cup on the table, and immediately picked up the cup and drank it clean.

There is also a good-looking woman sitting in the sofa area, who is Hua Yu's assistant, she is in charge of the memo next to her, it can be said that she is one of the few people who know almost all the trade secrets of Qunxing Capital, and she is his right-hand man who follows Hua Yu all the year round.

After Hua Yu became the CEO of Qunxing Capital, she also followed.

Fang Hong had long seen that Hua Yu's relationship with his female assistant was not ordinary, but he couldn't see through it.

"Let's use this cup as a scene simulation......" Fang Hong took the cup in his hand and played with it and said in an orderly manner: "Now I want to go to the wholesale market to buy a batch of such cups, the purchase price of each cup is 10 yuan, but I only have 10 yuan in my hand, which is only enough to buy 1 cup." If it is to buy 1 cup and sell it, return the funds and then buy it, and then sell it, which is too slow. ”

Speaking of this, Fang Hong's eyes fell on the female assistant and said: "Suppose you are a buyer, the retail price of the cup is 12 yuan, and you buy it, at this time I tell you, this cup is sold to you, but put me here for a week, and after a week, you come to get the cup and I will return you 1 yuan, you can have 1 yuan a week when you put the cup here, and the cup will still be yours at that time, this transaction is cost-effective, so you agreed." ”

Fang Hong looked at the two of them and smiled: "At this time, I already have an extra 12 yuan of liquidity in my hand, and the cup is still in my hand, I will find you, Brother Hua, and sell this cup to you for 12 yuan, but the cup will be put here for a week, and after a week, you take the cup away and I will return you 1 yuan, so the cup is still in my hand, but this cup has been sold twice as an underlying asset, and I also have 24 yuan of liquidity in my hand." ”

Then repeat the routine to find the next buyer, the next buyer...... Until the fifth day, this cup has been sold by me 1,000 times, and I have accumulated 12,000 yuan of liquidity, and on the sixth day, I took 10,000 yuan of it to the wholesale market and came back with 1,000 cups in one go. ”

"On the seventh day, you all came to ask me for a cup and 1 yuan, I gave you the cup and 1 yuan one by one, and the remaining 1,000 yuan was profit, originally I earned a maximum of 10 yuan a week, but now I have earned 1,000 yuan a week, and the efficiency has increased a hundred times."

"This is the deadly magic brought about by the expansion of capital under financial leverage, which is enough to make people go one after another, and everyone is happy when they win, and they can pull a group of people into the water if they overturn, without losing. One of the things to pay attention to is cash flow, as long as there is no problem with cash flow, no one asks you for a cup halfway, and it can theoretically go on an infinite cycle. ”

"Another point to add is that our Qunxing Capital wants to do a project, and before making a move, we must penetrate the underlying assets of the project, and we have to figure out how many hands the project has passed, in case a glass is stolen or broken, it is a non-performing asset in the hand."

After speaking, Fang Hong put down the cup in his hand.

Hua Yu, who was sitting on the side, stared at the cup and said in a deep voice: "What do you mean is that this cup is used as the underlying asset, that is to say, the underlying assets of Huayang Group are priced, and the leverage in this way can quickly leverage the liquidity of tens of billions or even hundreds of billions of dollars in the front-end financing stage......

Hua Yu couldn't help but beat wildly in his heart for a while when he heard this number read out, playing too big, playing is not ordinarily big!

At this moment, the female assistant seemed to want to say something, but held back.

Fang Hong saw that she wanted to speak and stopped, and immediately said, "There is something you want to say, but it doesn't hurt to say it." ”

The female assistant nodded and expressed the doubts in her heart: "What I am more worried about is that this is likely to put us in a huge legal risk." Suppose that the people who bought the 'cups' will join forces and sue us for illegally absorbing public deposits, which is commonly known as illegal fundraising, as long as there are enough people, this is a criminal case. ”

Once the criminal case of non-fraud is confirmed, the main people involved will go in and step on the sewing machine.

The female assistant then said: "Assuming that I am one of the buyers, then I will sue you on the basis that you know that your company has no actual ability to perform, but you also pretend that the company is in good business condition, and shape yourself into a very powerful appearance, in order to defraud everyone of the purpose of payment." ”

Hua Yu suddenly looked at his boss, Fang Hong was very calm at this time, crossed Erlang's legs and said with a smile: "What you said is right, the vast majority of people will fall here and go to the sewing machine team to report, of course I have considered this problem, and it is natural to prevent risk isolation." ”

Hearing this, Hua Yu couldn't help but say, "Is there a solution? ”

Fang Hong nodded and said: "So you must pay taxes during the period, pay taxes in full, and you must not find a dead end and evade taxes." In addition, it is necessary to make loans from commercial banks, so that there will be bank credit documents, including the credit report of the enterprise, and also the approval statement of the loan review. ”

After a pause, Fang Hong continued: "Because you have paid taxes, you can go to the national tax to get a tax payment certificate, right?" What do you want this series of data materials for? Of course, it is to prove that the company is a large taxpayer and has a good business condition, how can you say that you are fictitious about your own business situation? What about the evidence? Be careful that I sue you for defamation, the company's reputation has been greatly damaged because of you, and you have to pay for it. ”

The female assistant was speechless.

Fang Hong looked at the female assistant and said: "If one day, the company is dragged to court by a series of lawsuits, and the other party can't sue the company on the charge of non-fraud, what will it end up on?" You should know that, right? ”

The female assistant was stunned and said: "I know, this is a civil dispute issue......

Hearing this, Fang Hong snapped his fingers suddenly: "That's right, it's a civil dispute, then let the lawyer team go to a lawsuit with them, it's no problem for a long time, anyway, what should the company do or what should we do, will we still miss that little lawyer's fee?" ”

……

(ps: 2300 plus more, there is a change later!) )