Yixing Video Project Department, in the conference room.

Hou Junda listened to Fang Hong's inquiry, he was silent for a moment, and then said after organizing the language in his heart: "Yixing Video has obtained these 110,000 film and television drama library resources, and my plan is to develop a retrieval engine, and then set up a legal team, which will focus on the major online video websites every day, and sue the platform immediately once an infringing video is found."

Fang Hong said with great interest when he heard this, "Sue the platform? It's probably a thankless job, and it's basically hard to stop."

Hou Junda also said with a smile: "Mr. Fang, I know that the relevant laws in the mainland are not perfect, but *** did not expect to get peer websites to remove the infringing videos through lawsuits, but used this as a means to strategically destroy the user experience of the opponent's website."

After a pause, Hou Junda organized his language again and continued: "He has a good plan, I have a wall ladder, and the biggest purpose of continuous prosecution is to make their website content repeatedly put on the shelves and off the shelves."

"For example, I was still watching dramas in the morning, I watched it energetically, and then I had a meal and was ready to continue watching dramas in the afternoon, but I found that the video could not be found. It's going to be a disappointment, but it comes out again at night, or I'm watching a movie, and unfortunately I see half of the video and unfortunately the video is a little stuttered and I refresh it, and the video is gone, and it shows that it has been taken off the shelves, etc."

"That's the strategic purpose of my plan to keep suing, and the cost of building a legal team is an operating cost, as long as it can achieve the experience of destroying a competitor's website, the advantage of Yixing Video is further reflected."

As soon as Fang Hong heard his description of the strategy, he couldn't help but nodded with satisfaction, copyright should be played like this.

Hou Junda added: "Regarding the expansion plan of the website after it is launched, our team has unanimously decided to temporarily stop accepting any advertising business at the initial stage of the website launch, so as to achieve the ultimate user experience and attract users to stay here."

Anyway, the father of the gold owner is rich, so he can better achieve the goal of 300 million users and become the largest online video website in China.

The lack of advertising in the early stage of the launch is a great competitive advantage, because other online video sites in the same industry are shy, and the advertising business can be basically accepted, because those video websites are operating at a loss of VC's money, and the VC's money is to sell the founder's equity, so naturally they dare not spend money lavishly.

But Hou Junda is now a part-time worker of Yixing Video, and he naturally doesn't feel distressed about spending money, at least not more than the founders of other video sites, and his team must complete the task goal of performance gambling in order to share 15% of the equity.

Hou Junda added: "I plan to cooperate with Zhifu Bao to organize an activity, if users recommend to their friends to register an Yixing video account, they can get a reward of 1 yuan if the recommendation is successful, so as to form a fission-like expansion."

To put it bluntly, it is to throw money and burn money, but Fang Hong very much agrees with Hou Junda's strategy, and making money is the biggest motivation.

By cooperating with Zhi Fu Bao, the partners are also very willing, because this is also promoting Zhi Fu Bao, but the money is from Yixing Video, Zhi Fu Bao must be super happy, both sides are taking what they need, and there is no business conflict is not a competitive relationship, Zhi Fu Bao is an online payment, and Yixing Video is an online streaming video site.

At this time, Ahri had no idea of acquiring online video sites, nor did he think of entering the field of online streaming video sites.

However, Yixing Video does not let Zhi Fubao prostitute in vain, and also has to share Zhi Fubao's own traffic.

Users are participating in this pulling activity, and the account needs to be bound to a mobile phone number to be effective, which is to prevent a professional team from picking wool, just bind a mobile phone number, and the threshold setting is too strict It will be counterproductive, but there is no threshold at all, and it will only be a large number of zombie accounts by the professional team.

So it's okay to tie a mobile phone number, there is a certain threshold but the threshold is not high, there is a zombie number that is acceptable, strictly speaking, the zombie number is also valuable, at least it can be used as a number of users, but it can't be a zombie number for the vast majority.

"I don't mind throwing money, 1 yuan can pull a user very profitable, and 100 million users will only spend 100 million, let alone 100 million

, even if it's 200 million, it's not a loss." Fang Hong smiled and said slowly, "The strategy is good, but your money-throwing strategy is too simple and crude, I think further optimization is needed to maximize the benefits."

Fang Hong turned to look at Hou Junda and said, "You can do this, for example, let the remuneration gradually rise, that is to say, the more new users are pulled, the more rewards will be rewarded, and when there are fewer people, the less will be given, and as the number of people pulled, more will be given later."

"For example, if you spend 100 yuan, you can be rewarded with 1 yuan for pulling one person, which can be optimized to reward 1 yuan for 1 person, 15 yuan for 10 people, 30 yuan for 25 people, and so on, you can also spend 100 yuan to pull 110 people out, and the large number is a very large number."

Hou Junda couldn't help but be amazed, this strategy is indeed more subtle, and Fang Hong continued: "Another example is the game that can give users a task bet, such as setting a number of 150 people, as long as it can pull 150 people, he will be given a reward of 200 yuan or 300 yuan, in short, it is necessary to have a greater income than the regular activity to motivate him to attract people."

"If you accept this task and fail to complete the task indicators in the end, the punishment mechanism must be there but you can't give a penny, just give as many people as you pull according to the regular pulling activities, but the excess income will be gone, so that there will be a guaranteed income so that he will not psychologically worry that he will work in vain if he fails the task."

Hou Junda nodded again and again, and then made a memo of the strategy provided by Fang Hong, this method is indeed more able to mobilize people's enthusiasm, and the amount is also intuitively larger, pulling a person to earn 1 yuan may not feel anything, but if you list a task to complete it, you can directly get hundreds or even hundreds of yuan, this amount is quite considerable for the general public.

Anyway, there is nothing to lose by pulling people themselves, except for spending some time.

Fang Hong can foresee that after this activity is launched, the most enthusiastic will definitely be the student party, which has no source of income and is the most active group on the Internet, so there is still plenty of time.

The student party has the motivation and time to participate, and it is also very good to get 18 yuan as an Internet fee.

And every student has their own QQ friends, QQ group friends, etc., there is no doubt that this is a very large fission group.

The most important thing is that the potential value of these users of the student party is very huge, because they are young, and youth is the most valuable thing.

They may not have the ability to spend now, but they will eventually grow up and eventually step into society, if they can let Yixing Video enter their world from their student days, accompany a generation to grow up and form the habit of watching videos on the Internet on Yixing Video Network.

Ten years from now, today's student party will bring huge monetization power to the website, and the Internet platform must take a long-term view.

And the capital market will buy this story, because with such an expectation here, the company's valuation can go up, and the company will become very valuable.

Profit represents a company's ability to make money, but valuation represents how much a company is worth. The money that eats the valuation premium is fast and much, and the stock price rises ten times or twenty times to cash out the money, which is the company's profit money in proportion to the shares can not be compared to yours.

At the end, Hou Junda elaborated in an orderly manner: "In addition, our plan is supplemented, if users watch videos as tourists, they can only watch 480P standard definition videos, log in to the account to watch 720P HD videos, and become VIP members, users can unlock 1080P ultra-high definition videos, and the video resources of the whole site can be watched for free."

When Fang Hong heard this, he immediately asked, "You mean, there are some film and television dramas on the website that require VIP users to watch them?"

Hou Junda nodded and said, "That's right, but this is a follow-up plan, the whole site video resources will be free for all users to watch in the early stage of the website's launch, but in the later stage, according to the development of the user scale, the awareness of payment will be gradually established. At that time, some film and television content will require VIP access to watch, but there will also be a rotational limited exemption campaign, which will be open to non-VIP users for a period of time."

Hou Junda added, "In addition, it will

In each film and television drama that can only be watched with VIP privileges, mark the countdown to its next limited opening time, and users who don't want to spend money can intuitively see when the movie or TV series they want to watch will be able to watch it for free, and then watch it again."

The limited free activity is actually a compromise strategy, completely free is not conducive to the later copyright awareness, and complete VIP unlock viewing is equivalent to completely giving up the free party group, so it can only be compromised.

The free party can wait for two or three days to watch it, and the limited time needs to be studied carefully, not too long, and the waiting time that the free party can accept should be taken, so that people can go to other video sites to watch.

If you don't want to wait and are willing to spend money, you can unlock the VIP and watch it at any time to get a better viewing experience, buy early and enjoy it early.

After listening to Hou Junda's series of plans for the development of Yixing Video, Fang Hong is quite satisfied, basically there is nothing to add, what should be done at what stage of the development of the website, Hou Junda has basically formulated a corresponding strategy, and there is no big problem.

……