Chapter 278 [Ability to Sacrifice Money]
The shareholders' meeting continued, and the company's executive vice president said that there would be some agreed expenses in the second half of the year.
For example, project payment and land price payment. It is expected that the land supply in Zhengfu will be greatly improved in the second half of the year, and more high-quality land will enter the market.
With the passage of time, the extraordinary shareholders' meeting deliberated on its plan to raise no more than 11.2 billion yuan by way of public issuance and entered the voting, which was carried out through on-site voting and online voting.
Fang Hong also voted in favor through online voting.
There are actually six proposals for this extraordinary general meeting of shareholders, and of course, the most important one is the 11.2 billion refinancing proposal.
With the end of the vote, according to the data announced at the general meeting of shareholders, the approval rate of all six proposals exceeded 99.8%, and the 10 billion refinancing proposal was naturally passed.
Judging from the approval rate of the major proposals, Fang Hong can basically conclude that the "performance VAM" plan on the ROE index issue between Wan Tad's management and shareholders has been quite smooth.
……
Two hours later, Tian Jiayi returned to Jingxinju from the company.
"How's the matter with Wan Tad?" Fang Hong asked bluntly, and Tian Jiayi immediately replied: "There is news, and it is good news, it is not surprising that in the middle of next month, the management of Wan Zhen will sign a 'performance bet' agreement with shareholders." ”
The content of this VAM agreement should be simple and can be summarized in one sentence: that is, the management of Wan Tadpole must top the company's ROE index in the next three years, and the management team will have high bonuses, and if it can't go up, it will be deducted from their salaries and commissions!
It's as simple as that.
It is precisely because of the simplicity that the discussion is relatively smooth.
Mr. Wang also thinks that there is nothing wrong with this, he really wants to build the company himself, and the worst situation of this VAM agreement for the management team is just working for nothing, deducting bonuses and wages, and not requiring the management to be killed if the ROE index cannot be topped.
However, it seems simple, but it has laid hidden dangers for a series of things to follow.
After listening to Tian Jiayi's report, Fang Hong nodded with satisfaction, the seeds have been sown, and the next thing to do is to follow up and observe, and then wait.
After a while, Fang Hong simply ordered: "Then after the middle of next month, we will start to clear Wan Tad's shares on October 20." ”
Tian Jiayi didn't understand the reason for Fang Hong's operation, but he also believed that he must have his reasons for doing so, so he immediately made a memo of his decision, and sent it to Hua Yu's office at the company tomorrow.
"There's nothing else to arrange, so I'll go to the gym." Tian Jiayi put away the materials, got up leisurely and walked towards the bedroom on the second floor.
Fang Hong turned his head and glanced at her back that was gradually moving away, and stayed in her peach-like buttocks for a few more seconds with an appreciative gaze, I have to say that the hot figure of the beautiful assistant is inseparable from her very self-disciplined living habits.
Retracting his gaze, Fang Hong opened his laptop, entered the keyword "Yixing Video" in the search engine box, pressed the enter key, and the first row of search terms was the entrance to the Yixing Video website.
Click into the video website and take a look, the website has been online for a while, and the latest version is much better than the last time I went to Yixing Media Group.
Fang Hong clicked into the film library for a general list, and the massive film library resources are currently free to watch, movies, TV series, variety shows, etc.
For the positioning of Yixing Video, because he is backed by Qunxing Capital, the wealthy and wealthy father, Hou Junda, who is in charge of Yixing Video, is not entangled in the positioning of the website is not entangled in whether it is based on the PGC model or the UGC model.
Children make choices, adults want them all!
The PGC model is the most professional production of content, that is, the platform produces its own video content, and the best in the industry is the foreign Flix website, which is called "Netflix" by domestic netizens, also called "Netflix".
UGC mode refers to user-generated content, that is, the self-made video of the platform user up master, the best in the industry is the foreign Youtub website, and domestic netizens are commonly known as "YouTube", which is the video site that refers to.
However, whether it is PGC or UGC, it belongs to the category of content operation, mainly involving the content source of the website, PGC and UGC have their own advantages and disadvantages, the most important thing is that they can be effectively combined.
As long as there are users who can provide content, the audience will not be less, and the website will gradually get on the right track.
Although Hou Junda is young, he has also formulated an ambitious plan for the development of Yixing Video, anyway, the father of the financier promised that the money would be enough, so he had to grasp it with both hands, and both hands should be hard.
PGC, the Yixing Video website is backed by Yixing Media Group, which is a professional content production unit, and the online broadcast rights of the films, TV series, and variety shows produced will inevitably be given to Yixing Video, and PGC resources are directly connected with the parent company Yixing Media.
In the UGC section, the focus is to recruit a group of video up owners who can produce content, especially high-quality content, whether it is to produce funny videos, popular science videos, daily sharing videos, video clips and a series of self-made content.
Attract a series of up owners who produce videos to enter the Yixing video website and provide rich content for the website, Hou Junda's strategy is to "scatter coins" and give up creators incentives.
But if you want to get the money, you have to sign a contract with Yixing Video, and the content can only be published on the platform of Yixing Video.
At this moment, Fang Hong saw an advertisement through the scrolling page in the upper right corner of the homepage of the Yixing video website:
——[Million Incentive Plan]——
Fang Hong clicked into the page and took a look, the general content is that since 2010, the Yixing video website will select the top 100 video up masters of the year every year, and the 100 finalists will each receive a reward of 1 million yuan.
At the same time, for these 100 up masters, they can also share a "traffic pool package", and the higher the ranking UP masters, the more traffic support they can get from this "traffic pool".
"Hou Junda, this kid, it's really a cub who doesn't feel sorry for his money......" Fang Hong laughed and said to himself, but he had ideas and courage, which the big boss still appreciated.
It's really a bit of a loser, just a hundred up masters will be rewarded with 1 million yuan, which is 100 million yuan.
But it doesn't matter, this money can be burned by Qunxing Capital.
Since the position of the number one star video is handed over to Hou Junda, Fang Hong will not interfere too much, fully delegate power to let him toss, it is not a problem to burn less money, but it is necessary to burn real results that can match it.
It's hard to say whether the results can be produced now, only after doing it can we know, this is the risk that must be taken, Fang Hongzhi is also willing to take the risk, Hou Junda has read the development plan of Yixing Video, and he also recognizes it.
Then let him do it, and if he can't do it well, he will trouble him again.
The "Million Incentive Plan" carried out by Yixing Video has caused huge waves in the industry, and other video website peers are scolding in private, this plan is actually not a lot of ideas, it is nothing more than burning money.
But it is such a simple and unpretentious operation that makes peers speechless, because other video sites can't keep up, and it costs 100 million to make an incentive plan, which is simply a bully for other video website entrepreneurial teams.
How does this follow?
Don't follow? If you don't follow it, Yixing video will become a benchmark, and high-quality UGC creators will vote with their feet to enter the Yixing video website, for UGC content creators, the current era background is a proper era of "eternal love power generation", and it is difficult to make money.
Now the platform of the art star video website allows these enthusiasts to see that they can not only make money, but also reach the million level, which can buy a house in a second-tier city, and it is a year.
As you can imagine, this incentive program is undoubtedly exciting news for the majority of UGC content creators.
Hou Junda's move is Chiguoguo's yang strategy, attacking the weaknesses of the other with his own strengths, sacrificing the ability to pay money, and he is sure that other competitors can't keep up, or it will be extremely difficult to follow.
To follow or not to follow?
For other video sites, it must be followed, and it must be followed a little, but not so much money is a real problem, and there is no choice but to go to VC's father to ask for money, and further financing to obtain development funds.
But financing means that you have to continue to sell equity, so the entrepreneurial teams of other video sites are scolding, in fact, those VCs are also quite embarrassing, and the entrepreneurial team continues to come over and ask for money, and the reasons for asking for money are also very good.
If you don't follow up, the website may decline rapidly, and it will be conquered by the art star video website, and the investment in front of it is equivalent to a waste.
But if you follow up, you need to continue to throw money, and the risk will undoubtedly be further amplified.
VCs who have already invested money really don't want to make additional investments, but they don't want the previous investments to go down the drain.
So......
There is only one way to be the safest, to fool other investors into entering the market to pass on and share the potential risks.
……