Chapter 325 [Uniform Price]
Qin Feng chatted with the head of the design team of the video call for a while and ended the communication, and he also walked to the middle of the press conference again, and said at the same time: "Two S1 mobile phones, you can use the video call function in any place with wifi, and you don't need any additional configuration to install, you don't need to find a server, you don't need to enter anything, you don't need any code, you don't need anything, just make a call." ”
"You can use the front-facing camera, or the rear-facing camera, and the person on the other side of the rear-facing camera can see what you see, and it's easy to switch back and forth. Anywhere with WiFi can be used, this is the S1 phone, we think this is the biggest upgrade for the smartphone industry since the original iPhone redefined the smartphone in 2007, and we don't want to be overly modest! ”
The audience at the scene once again gave warm applause, and the audience was completely conquered by this product, even some people who were originally waiting to see Qin Feng overturn had to admit that the excellence of this product did match the battle of the pilot publicity, and even greatly exceeded expectations.
At the same time, Rebus was actually watching the whole press conference at home, he never expected that Xiao Mi would encounter such a strong competitor when it was officially established this month, and release such a big move.
Rebus didn't say a word, but his expression was solemn and at the same time extremely confused.
He really couldn't figure out how Xingyu Technology had been established for more than a year, how could it be higher than such a stunning work full of "black technology"?
How wicked is Qin Feng's technical team?
Soon, the press conference site entered the link of announcing the price and release time, which is also the thing that all consumers, especially those who have been fans of the S1 circle, are most concerned.
On the stage, Qin Feng said unhurriedly: "Regarding the price and launch time of S1, first of all, S1 has two versions, namely S1 Basic Edition and S1-Plus Plus Enhanced Edition, and the two versions have three body capacity models respectively, namely 8GB, 16GB and 32GB. ”
The basic version and the enhanced version,Previously introduced,None of them are definitely the enhanced version is good,And the biggest difference in appearance is the size,The basic version is 4.0 inches,The enhanced version is 4.3 inches。
Qin Feng continued: "The two versions of the color style are pure black, pure white, dark purple, pink, and silver gray, all of which are extremely beautiful. ”
Compared with the iPhone4 that has not yet been released, there are only two colors, black and white, S1 has launched five colors for consumers to choose from, after all, the main product is the domestic consumer market.
In fact, in terms of color naming, the design team originally wanted to decorate it with some gorgeous rhetoric.
What ceramic white, obsidian black or something, it sounds very tall.
However, Qin Feng rejected it.
Black is black, white is white, and it doesn't make much sense to spend energy on all those bells and whistles to pile up.
Qin Feng on the stage of the press conference announced the price in an orderly manner: "The unified price of the S1 standard version 8GB is 2399 yuan, the unified price of 16GB is 2999 yuan, and the unified price of 32GB is 3599 yuan; S1-PLUS enhanced version 8GB unified price 3499 yuan, 16GB unified price 4099 yuan, 32GB unified price 4699 yuan. ”
Boy!
When they heard the announced price, consumers couldn't help but exclaim.
This price is really not cheap, especially the S1-Plus enhanced version of the 32GB body capacity, the main flagship machine, and the iPhone3GS price unit is in the same echelon.
A consumer at the scene said in astonishment: "S1-PLUS sells for 4699 yuan? Enhanced version, no, this is the plus money version! ”
Originally, a large number of consumers who wanted to buy it all had a feeling of persuasion when they saw this price.
I really can't afford it!
Even if you grit your teeth, I'm afraid you can only buy a S1 standard version8GB capacity,Even if it's the cheapest standard version,For many consumers, it takes more than a month of full salary to be able to buy,In fact, you have to save at least three months to buy it,Because there are basic expenses for food, clothing and housing。
As for the price of the flagship 32GB enhanced version of the flagship machine, which is 4699 yuan, the vast majority of ordinary consumers have no temper.
However, Fang Hong is very sure that Greater China is a large number of people who can't afford it, and there are also big people who can afford it.
When many people in the industry learned about this price, many people felt that even if the product was excellent enough, I was afraid that it would become a niche product, and the pricing was really not flattering.
Especially the flagship machine, which is the main one, will definitely not sell much.
Referring to the sales of iPhone mobile phones in the Greater China market, we can make a comparison, and the sales of iPhone 3GS in the mainland are actually not high.
But Fang Hong knows that Apple fans in the mainland really know the iPhone from the iPhone4 product, some people say that the iPhone2G is an epoch-making product, but in 2007, many people in China are still using Nokia, and the iPhone2G did not pose any threat to Nokia at that time.
According to the original historical trajectory, it was from the iphone4 that the prototype of Apple's dynasty appeared.
But now, iPhone4There is no shadow, and it will be delayed until April 2011 to land in the Greater China market, and now S1 is out of nowhere, which is to cut Apple's iPhone4 into a mess.
Xingyu Technology's first generation productS1 mobile phone, its comprehensive ability is slightly inferior to iPhone4, but far better than iPhone3GS, Qin Feng is not falseS1 and Apple's iPhone4PK competition.
What's more, iPhone4 will take at least a year to enter the mainland market, and in this period of time, S1 is invincible in the Greater China market, Nokia? Samsung? htc?
These contenders are even more impressive.
When the iphone4 landed in the mainland market in 2011, the daylily was cold!
However, at the press conference at this moment, when many people in the industry thought that the sales of S1 might not be optimistic, Qin Feng once again released a super move, which made his fellow businessmen stunned.
I saw Qin Feng said in an orderly manner: "Xingyu Technology has reached a deep partnership with a number of financial institutions, and from the date of the launch of our first product S1, we will also launch a zero-interest installment activity for mobile phones, which is divided into two years and 24 periods, even if it is the most expensive S1-Plus, participating in the mobile phone installment payment activity only needs a monthly payment of 195 yuan to take home." ”
Qin Feng added: "For the zero-interest installment event, you can consult the company's customer service or visit our offline direct stores. ”
What?
The audience was in an uproar, and then all the consumers once again set off a shouting frenzy, and the consumers present gave a standing ovation, and the applause lasted for a long time.
A consumer audience was stunned and said, "Can you support installment payment?" Or do you want interest? Less than 200 pieces to take away the 32GB capacity of the S1-Plus? Wouldn't the cheapest one in the standard version be taken home for 99 yuan? ”
A consumer next to him said excitedly: "Start, start, must start!" The monthly payment is less than 200 yuan, no pressure, or zero interest, buy early and enjoy it early, buy! Buy! Buy!! ”
Another consumer at the scene couldn't help but say: "This should be to review the individual's credit and repayment ability, right?" I don't know if I'm qualified to pass the audit. ”
The conditions for mobile phone installment payment are relatively low, as long as four conditions are met:
The first is that the user needs to be over 18 years old and have full capacity for civil conduct;
The second is that users need to have a stable job and their own income, and have the ability to repay loans, if they change jobs frequently, then they will not meet the requirements of institutional differences, and they will not be able to apply for zero-interest installments;
The third is that the user needs to bring the second-generation ID card, household registration book and other valid identity documents, the essence of installment payment is to repay the loan in installments after applying for the loan, the user must submit the identity certificate to the institution for review, and the identity certificate can also indicate that the user himself is applying for a loan.
Fourth, the user's personal credit must be good, and the user's credit report must not have a bad credit record, otherwise it will not be able to pass the review of the lending institution, and the installment payment cannot be carried out if the review is not passed.
On the whole, the threshold for zero-interest installment payment is very low, and it is enough to have an ordinary and stable job and no default record.
Although the low threshold will also increase the risk, for the financial institutions will increase the potential bad debts, but the actual risk is actually very low, because ordinary people do not dare to default easily, even if they grit their teeth, they have to repay the loan, plus this is not a loan with a large transaction amount like a house, but if you find a factory to make screws, you will not default.
That's why Fang Hong dares to play, and daring to play means that Qunxing Capital will go all out, and the financial institutions it cooperates with will definitely dare to play with him.
Many people in the industry were caught off guard, never expected that Xingyu Technology would have this trick, and some investors present suddenly realized that they almost forgot that the father behind Xingyu Technology is called Qunxing Capital.
A poor non-bank financial institution with only money left.
It is not surprising to have such a father of money to provide the support of strong financial resources!
Mobile phone play installment, which is something that everyone did not expect, and it is also zero interest, there is no doubt that in the case of the product is excellent enough, this can greatly offset the disadvantage of price, so as to stimulate consumption and expand sales.
……