Chapter 354 [All Wants]
The specific investment agreement contract, you don't need Fang Hong to deal with it, just leave it to the beautiful assistant next to you to do it, the beautiful assistant is capable of something, and the beautiful assistant is capable of it, what a good assistant.
When he was about to arrive at the door of the house, Fang Hong stopped and turned his head to look at Tian Jiayi and said, "Speaking of the Kunpeng project, what do the people in the company's VC department and investment research and analysis department do?" Why hasn't Qunxing discovered such a good project in the primary market? ”
Hearing this, although Tian Jiayi was not in charge of this part of the work, she was obviously clear about many situations in the company, and immediately explained to the people in the two departments: "Chu Changxing's team did not come to Qunxing Capital, the eight strategic investment directions you formulated for the company have hundreds of areas to focus on, and it is impossible for specific startups in each subdivision industry to be able to grasp them, and there will eventually be a mistake in Baimi." ”
Fang Hong was noncommittal, what she said was also true, and it was indeed a little unrealistic to seize all the opportunities.
Tian Jiayi added: "In fact, the company also has concerns in the field of the commercial drone market, but it is mainly focused on DJI, but the company has passed the painful stage and has no willingness to access capital." ”
Hearing this, Fang Hong said with a smile: "I don't think that there is no pressure like this, but don't worry, when Kunpeng Technology gets up, DJI will be under pressure, DJI will not give the stars now, there is a way, there is no need to be hard, and then DJI will take the initiative to open the door for us to go." ”
For Chu Changxing's team and Kunpeng Technology, Fang Hong values its next generation for the consumer-level non-professional drone market and a full set of complete machines, not to mention pressing the price below 5000 yuan, when it comes to competing with DJI, the benchmark products can always be cheaper than DJI, or even cheaper, and it doesn't make money.
It's a money burning war.
Kunpeng stud, DJI do you follow or not?
Don't follow? Is the market share about to be eaten up by Kunpeng? When the time comes, you DJI may be squeezed out of the consumer drone market.
And if DJI is forced to reduce prices in order not to be squeezed out, it will face a new problem, not making money or even losing money, and the product will have no profit, so it will have to seek financing support from the capital market.
At that time, DJI will have to open the door to let the capital in, and Qunxing Capital will come waving banknotes.
First I don't give it, and then I ask for it.
And this is a two-pronged thing, because the money-burning war requires financing support for Kunpeng Technology, so it can only give more equity in exchange, so Qunxing Capital can also get more equity in Kunpeng.
When the time comes, after Qunxing Capital has obtained its expected equity shares from Kunpeng Technology and DJI, it can use the identity of major shareholders to invite the founders on both sides to come over for a meal and chat, and this face must be given, right?
Then play the role of the peacemaker, make peace between the two sides, stop vicious competition and fight price wars, don't roll up, let the profits of the product return to the mean level, and make the cake the biggest and more fragrant?
Of course, it is a prerequisite to overwhelm DJI through a money-burning war, that is, to smooth out the gap between Kunpeng's products and DJI's products in technology, if the gap between the core technologies of the two companies' products is too big, such as DJI's technology is better, then there is no point in fighting a price war.
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But Fang Hong is very confident in Kunpeng, it seems that the technical content of the prototype is not weaker than DJI, Chu Changxing, the founder, is also very good, and the current situation is that he only needs to support Kunpeng Technology, and take-off is just around the corner.
After smoothing out the technical gap, the remaining variable is the battle of banknote ability, to put it bluntly, it is more expensive than whom, more can burn money than whom, and can't hold up first.
When DJI can't hold on and is willing to accept Qunxing Capital in, the money-burning war can be stopped, if it doesn't accept it, then it will be consumed to death, and then Kunpeng Technology will eat up all the market share and replace DJI.
Entering the villa, Fang Hong put the prototype aside and came to the lounge sofa to sit down.
Tian Jiayi also walked over, sat down in the empty space next to him and looked at Fang Hong and said with a smile: "Although the company's VC department has not unearthed Kunpeng Technology, it is not without action, just a week ago there was a new project, the founder of the new energy technology company took the initiative to contact, and the investment research and analysis department is also focusing on this project, and the preliminary judgment is that it can be involved in the project." ”
Hearing this, Fang Hong couldn't help asking, "New energy technology company?" Is it an ATL new energy technology company that makes power batteries? ”
Tian Jiayi nodded: "Well, it's this company." ”
Fang Hong was also quite surprised to get her definite reply, is it really this company? He must be no stranger to this company, because ATL is the predecessor of Ningde Times.
In less than nine years of development, CATL has the ability to become the world's first in the industry.
Fang Hong immediately retrieved the memory information of his previous life, and according to the original historical trajectory, the founder of ATL will spin off the company's power battery business department, and establish Ningde Times at the end of next year, that is, around December 2011.
Obviously, the co-founder of ATL came to contact Qunxing Capital at this time, and the company's VC department and investment research analysis are ready to intervene in this project, and the ability is definitely there.
Although Kunpeng technology has not been discovered, it is also flawed.
After a while, Tian Jiayi said: "Since the beginning of 08, the upper echelons of the country have begun to formulate relevant policies for the new energy vehicle industry, and the company's investment research and analysis department believes that it is really the time for the country to vigorously promote the development of new energy vehicles, and there are a lot of preferential policies, and the battery is the key part." ”
Fang Hong nodded slowly, the Ningde era can develop, and it is at this point in time that he seized this historical opportunity, which is also indispensable for the country's various support policies in the field of new energy.
Not surprisingly, the state should publish the "Catalogue for the Guidance of Foreign Investment Industries" next year in 2011, which clearly restricts the production of automotive power batteries by wholly foreign-owned enterprises, which has won valuable development time for the lithium battery industry, which is still very weak in technology.
Moreover, this restriction not only contributed to the establishment of CATL to a large extent, but also allowed CATL to maintain a certain technological advantage in the mainland lithium battery industry.
Of course, the most important factor is the country's huge subsidies for the new energy vehicle industry in the past ten years, and the memory information of the previous life allowed Fang Hong to roughly estimate that in the eight years from last year 2009 to the next 2017, the country's direct investment in the new energy vehicle industry will exceed 320 billion yuan, and the cumulative purchase tax reduction and exemption will also be 70 billion yuan.
If calculated according to the total investment of 390 billion yuan, it is equivalent to about 42% of the total sales of new energy vehicles in China in the same period, or equivalent to a new energy vehicle of 300,000 yuan, the country has paid 128,000 yuan, and consumers only use 172,000 yuan to drive home.
Of course, the actual situation must be more complicated, the state has spent so much money to subsidize this emerging industry, and there are many people who cheat subsidies.
Tian Jiayi looked at Fang Hong and said: "But this time Mr. Zeng did not come for ATL, he began to support the new energy vehicle industry in 08, and ATL management smelled the opportunity and decided to set up a power battery department." However, due to regulatory restrictions, wholly foreign-owned enterprises cannot produce power batteries, so Mr. Zeng's proposal is to separate the R&D department and plan to establish a subsidiary. ”
Not surprisingly, this subsidiary is the Ningde era.
Fang Hong smiled and said, "He came to the stars to seek cooperation, what did he say?" ”
Obviously, Tian Jiayi must know the details, and she knows all the company's business secrets, because she is Fang Hong's "shadow" in Qunxing Capital, Hua Yu will not have any reservations about her, and she can also access all the company's business information.
Tian Jiayi immediately said: "According to him, if the domestic battery is controlled in the hands of Yu in the future, the fate of domestic new energy vehicles and new energy batteries will be curbed by Yu himself, so it is necessary to strip out the ATL power battery department and control it 100% by domestic capital." ”
Hearing this, Fang Hong couldn't help but smile, there must be a lofty concept, of course there is nothing wrong with saying this, but the main reason must be restricted by regulations.
……