Chapter 462 [The Rise of Kunpeng Technology]

Tuesday, March 15.

The market stood on 3,000 points only on Wednesday for one day, and the A-share market fell today, the Shanghai Composite Index plummeted nearly 3 percentage points in the intraday flash crash, and the lowest fell to 2850.95 points.

However, it was precisely here that the index began to rebound in the afternoon, and the index decline continued to narrow.

As of the close, the Shanghai Composite Index closed down -1.41%, closing at 2896.26 points, the daily K-line out of a golden needle bottoming pattern, and it is the second time to step back on the previous low, from today's K-line, there is still a strong support near 2850 points.

……

The next morning, I lived in the villa.

Today came a visitor, none other than Chu Changxing, the founder of Kunpeng Technology.

At this moment, he was talking to Fang Hong in the large living room on the first floor of the villa, and Chu Changxing said quite excitedly: "K-God's original investment of 10 million not only allowed Kunpeng Technology to survive, but also achieved success that greatly exceeded our team's predictions. ”

Chu Changxing continued: "Since its launch in mid-October last year, Kunpeng Technology's first-generation commercial drone has been on the market for five months today, with cumulative sales exceeding 750,000 units, 758,600 units to be exact. ”

Hearing this, Fang Hong couldn't help but nod and smile: "It's not bad." ”

Chu Changxing saw the big guy's calm and relaxed appearance, and secretly sighed that he was worthy of being a big guy, but he was calm.

is also, tens of billions worth of shelf.

Today, Kunpeng Technology is still a rookie in the commercial drone market, and is regarded by DJI as the number one rival, with more than 750,000 units sold in five months after the first generation of products were launched, with an average monthly sales of more than 150,000 units.

And sales are soaring.

Such an achievement not only makes DJI feel the menacing momentum of Kunpeng Technology, but also has been concerned by many capital institutions.

Kunpeng's first-generation commercial drone is the industry's first ready-to-take pre-assembled quadcopter that can take off within an hour of unboxing, and the first fall will not cause disintegration, and it is also a drone with all the elements you need: software, propellers, brackets, balance rings, and remote controls.

Simplicity and ease of use are one of the two main reasons why this product has been sought after by the market since its launch, and the other factor is that the price of this product is only 3,599 yuan, which is about 547 US dollars without exchange rate changes.

An S1-Plus smartphone retails for more than it.

Thanks to its simplicity and ease of use, coupled with the ultra-low retail price, Kunpeng Technology's first-generation products are in short supply in overseas markets.

That's right, more than 70% of sales are placed from abroad, and the domestic market is also soaring rapidly.

However, it is worth mentioning that the price in overseas markets has increased to $779, which is more expensive than domestic sales.

This is to avoid the hassle of "dumping" accusations.

Kunpeng Technology's first-generation commercial drone products have leveraged the non-professional drone market as soon as they were launched, and they have been soaring all the way in the consumer drone market.

Directly stunned all the new and old players in the same industry, including DJI, this product is only sold for 3599 yuan, and the overseas price increase is only 5118 yuan.

With sales of 750,000 units in five months, the S1 mobile phone seems to have been killed in seconds compared to the smartphone industry, but in fact, only industry insiders know how exaggerated this data is.

Prior to this, UAVs were used in professional fields, with a high degree of product specialization, high threshold for operation requirements, and expensive product prices, resulting in the inability of UAVs to be popularized.

To put it bluntly, the general public can't play this thing, there is a threshold.

However, the launch of Kunpeng Technology has directly extended the threshold of drone products to ordinary consumers, and quickly created a new market.

Even an ordinary person with no professional knowledge can easily play it, and the price is affordable for ordinary people.

Because of this, the sales of this product of Kunpeng Technology have skyrocketed geometrically in the past five months, from less than 2,000 units sold in the first month to more than 200,000 units now.

It not only quickly opened up the popularity, but also opened a new market for the industry, that is, the non-professional drone market, directly bringing commercial drone products to the mass market, so that the entire industry has opened a new incremental market space.

Now, peers have seen the explosion of Kunpeng Technology, and they have also seen the opportunities and future development trends here, and they have begun to concentrate their firepower on the whole machine, and they have also aimed at the non-professional UAV market and the public group.

……

But at this moment, Chu Changxing, who was sitting in the living room, looked at Fang Hong and said: "In the past five months, the total sales of Kunpeng Technology have reached 3.538 billion yuan, including 788 million yuan in the mainland market and 418 million US dollars in the overseas global market, that is, 2.75 billion yuan. ”

Fang Hong couldn't help but laugh and said, "What's the situation with peers?" ”

Hearing this, Chu Changxing said: "Peers, they are also following the trend to concentrate on making the whole machine, but the peers feel that Kunpeng Technology will definitely go out of business if it plays like this, the reason is that it will not make money and lose money, and it will not last long." ”

Peers have also dismantled the first generation of Kunpeng Technology's products, almost every component has been dismantled and studied, and finally came to the conclusion that it is absolutely impossible to make a profit when this product is sold for 3599 yuan, and it is unlikely to make money to cover operating costs even if it is sold overseas to 5118 yuan.

Therefore, all peers are sure that Kunpeng Technology is now losing money when it sells one, and the more it sells, the more it loses, and once the amount of funds fails, it will crash overnight.

Chu Changxing said: "We gave up the profit margin and the pursuit of market share, the cost is quite large, in the past five months Kunpeng Technology has created more than 3.5 billion sales, but the company's current debt scale has reached 1.167 billion yuan, liquidity is tight, this is still the case of price increases in overseas markets, otherwise it is far more than this, the front end time to find a bank loan has not been put down until now, so ......"

That's why I came to K God for support, because once the amount of funds is broken, it is very dangerous.

I didn't look for K God before, it was because I asked K God for money in exchange for that equity, and the last time I got an investment of 10 million from K God, I took 45% of the equity out.

Therefore, as long as he can get a loan, Chu Changxing tries not to seek equity financing to obtain funds to support the development of the enterprise.

Fang Hong also supports this, of course, he only supports it in his heart, and he will not say it openly.

This shows that Chu Changxing has brains, as the head of a company, what Fang Hong is most afraid of is the mediocrity of the helmsman.

At the end, Fang Hong also said neatly: "Development can't be broken, expansion can't be stopped, Kunpeng Technology doesn't care about making money now, I only care about how much of its market share, I can't get money, then I will provide you with financial support, and I will finance you alone for Kunpeng Technology's A round of financing." ”

……

(End of chapter)