Afternoon.

Fang Hong went out of the door alone, he came to a commercial street in the new city and strolled, behind him there were several sturdy men who had been following and kept a stable relative distance from him.

Those people were actually Fang Hong's personal bodyguards, as long as he was not affected, these bodyguards would always keep a passerby in the state and follow closely, and would not come forward to disturb them.

At this moment, Fang Hong's attention was attracted by a mobile phone store in front of him.

On the street where he is located, there are many stores selling smartphones on both sides, but most of them are miscellaneous machines, and it can even be said directly that they are basically copycat machines.

Since Xingyu Technology released the first generation of smartphone products in 2010, the S series flagship phone, in the past two years, domestic smartphones can be said to have sprung up like mushrooms after a rain.

Low EQ is the state of the demons dancing wildly.

Fang Hong looked at the sign of the mobile phone store in front of him, and couldn't help but laugh and joked in his heart: "The name reads a little more tonal than the two-dollar store, and it is mixed with a little craftsmanship in it, music." ”

When I glanced at the store, it was still very popular, and it was very popular.

At this moment, a clerk at this mobile phone store connected the stereo at the door, and soon the sound of the advertisement sounded, which was a male dubbing voice:

"It's like a brand mobile phone like 'Xingyu mobile phone S2' for only 399 yuan, do you believe it?"

"Come here, you can get a brand new S2 mobile phone for only 399 yuan!"

"Genuine licensed goods that are cheaper than cottages, only 399 yuan."

"We promise to make only 10 yuan per Nietzsche mobile phone."

……

Listening to these advertising words, Fang Hong outside the store couldn't cry or laugh, this advertisement was too sloppy, Xingyu Technology is a domestic enterprise, where can it be licensed?

But with the crowds of pedestrians, many people were attracted to the store.

The name of this mobile phone store is "Nietzsche can only mobile phone factory store", and the name is very interesting, so that people can feel that the mobile phone store sells cheap things at a glance.

That's right, this is a knock-off brand that emerged in 2011 last year: Nietzsche mobile phones.

At present, it has become popular in China, and it can be called the most representative brand of the cottage machine brand.

From the moment Nietzsche mobile phone was born, its goal was very clear, starting with a completely copycat S1 mobile phone, and shouted the slogan of "the most cost-effective smartphone in the country".

In just seven months, more than 1,000 offline stores have been opened, and as of April this year, Nietzsche's mobile phone stores have expanded to more than 3,000 scale, and are still expanding on a large scale, opening stores across the country.

One of the main features of Nietzsche's mobile phone is that it is cheap.

After a while, Fang Hong entered the store with great interest and walked around for a while, and a screen hanging on the wall of the store was showing an advertising slogan endorsed by a celebrity:

[I would never have imagined that the 399 yuan mobile phone has so many functions, it is no exaggeration to say that the cost performance of Nietzsche mobile phone is definitely the first in the world, and from then on, Chinese people can buy the best mobile phone in the world with the least money. 】

Fang Hong looked at the advertising video played, and was happy in his heart, Nietzsche's mobile phone also invited a celebrity endorsement, this star may have refused at first, but there was no way to give too much from the owner.

This is the marketing slogan of Nietzsche's mobile phone, which is everywhere right now.

Fang Hong looked at the Nietzsche mobile phone placed on the counter, its appearance is the S series flagship of Xingyu Technology at first glance, and some screens are even larger than the S series mobile phones of Xingyu Technology.

On a commercial level, Nietzsche's mobile phone was a huge success.

The reason for its popularity, in addition to being super cheap, is another aspect of almost completely copying the industrial design of Xingyu Technology's S-series flagship machine.

Compared with the price of four or five thousand yuan for a S series flagship machine of Xingyu Technology, the slogan of Nietzsche's mobile phone and this price can be said to be too exciting, and anyone will want to see what this mobile phone is.

This kind of crazy way to open stores offline, and use the cost-effective advantages of online mobile phones, coupled with newspaper headlines and celebrity endorsements, has made Nietzsche's mobile phone quickly become a brand that many people will think about "whether to go or see" when buying a mobile phone.

Because the shape of this mobile phone is very similar to Xingyu S series mobile phone, not to mention the same, it is also the same, but the price is only a fraction of the S1 mobile phone, once it is launched, its popularity is really unexpected, and the sales of the month exceeded 3.5 million units.

In fact, Nietzsche's system is MTK, the application is JAVA, and the S1 mobile phone that imitates the shape is not a smartphone in the real sense, as advertised in TV: there are still discrepancies in functions such as watching TV and watching videos.

However, it's cheap!

Only 399 yuan.

Xiao Mi focuses on cost performance, and Nietzsche's price makes Xiao Mi have no temper.

After the sweetness was satisfied, Mr. Lu, the owner of Nietzsche's mobile phone, spent a lot of money to open stores across the country.

Although the gimmick of only earning 10 yuan has been controversial, this has not hindered the expansion of Nietzsche's mobile phone, relying on this simple and crude sales strategy, Nietzsche's mobile phone directly won the title of "king of copycats".

If you want to say that copycat plagiarism in the mobile phone industry, Nietzsche said second, no one dares to say first, the title of "king of copycats" sent by Jianghu people is not called in vain, the so-called high and low price has also gained a group of loyal fans.

Mr. Lu even made a bold statement, and said in an internal meeting: Nietzsche's mobile phone will catch up with Xiaomi within two years and surpass Xingyu Technology within five years.

Fang Hong walked around this mobile phone store for a few minutes before coming out, the owner of this store and many consumers didn't know that a super boss had silently paid attention and left silently.

"Something...... Fang Hong shook his head with a smile, and then went to other mobile phones to take a look, there are many mobile phone stores on this street, and many are being renovated, which can be called a mobile phone store street.

Because an independent building not far away is the flagship store of Xingyu Technology in the new city.

The sudden rise of Nietzsche's mobile phone in the domestic mobile phone market relies on marketing and plagiarism, and has rubbed off on the industrial design and brand dividends of S1 mobile phones.

The offline crazy store opening, cost-effective advantages, newspaper headlines and celebrity endorsements used by it, these three methods can be skillfully used at will, which is enough to fight a bloody way in this industry, and Nietzsche mobile phones have used all three, and they all use them well.

It is not unreasonable to be able to rise in such a short period of time.

But then again, Nietzsche's mobile phone is still so popular, and it is still rising at a high speed, even to the point of opening a store diagonally opposite some physical stores of Xingyu Technology.

Nietzsche's mobile phone is still safe and sound, which is the result of the acquiescence and connivance of Qin Feng, the head of Xingyu Technology, to a large extent.

Of course, at present, Xingyu Technology is fighting a lawsuit with the other party on the infringement of Nietzsche's mobile phone, but in fact, it is just a show, because Qin Feng did not make a dead move, and the sudden rise of Nietzsche's mobile phone surprised him, but he did not plan to kill it.

Otherwise, with the strength and energy of Xingyu Technology today, it is as simple and easy as drinking water to press Nietzsche's mobile phone to death in the domestic market.

If you really want to strike hard, this brand will definitely not survive.

The reason why Qin Feng has such a high tolerance for this copycat machine and even acquiescing in a sense is that it only needs to look at Microsoft's operating system to acquiesce to piracy in the Greater China market.

Microsoft's acquiescence to the proliferation of pirated operating systems in the Greater China market meant that competitors could not afford it.

The industries in which the two are located are incompatible, but the effect they want to achieve is also similar.

The more popular Nietzsche's mobile phone is, the wider the audience, the more deeply rooted the high-end brand image of Xingyu Technology in smart phones, so there is no need to suppress it, and it is completely tolerable to be rubbed.

……

(PS: Everyone help vote for the new book, if you like it, collect it, read it, thank you!) )

(End of chapter)