After confirming their resignation, the headhunters came to the door the next day, and friends sold olive branches to them.

If there is a non-compete agreement, some manufacturers are even willing to pay liquidated damages.

But without exception, they were all politely refused.

By the end of April, six new brands appeared in the domestic smartphone industry: CEFC, Longlian, Oppai, Kurui, Haili, and Tongmai.

This is actually not surprising, this industry is currently in a state of savage growth, and there are many people who want to come in and get a piece of the pie.

Many mobile phone brands have never heard of it, and they are all OEM.

But soon, industry insiders, especially friends such as Xiaomi, realized that these six companies were unusual, because their founders were those executives who came out of Xingyu Technology.

Just in May, there was another blockbuster news, these six companies have received financing support from Qunxing Capital, and each of them has invested 500 million.

All of a sudden, these six newly established smartphone manufacturers have been highly concerned by the industry and investment circles, causing a sensation in the industry and investment circles, because the birth of these six manufacturers is very different from other copycat manufacturers.

First of all, its founders are all former executives from Xingyu Technology, and they are all senior practitioners in the industry; The second is that each company has received a huge investment of 500 million yuan from Qunxing Capital, and it will be 500 million yuan as soon as it starts, which is obviously not a small fight, and it is not at all comparable to those manufacturers who casually OEM a copycat machine.

Obviously to play big.

At this time, the friends were a little unable to sit still when they saw the news, and they also realized why they refused to solicit, they did not sign any dedication agreement with Xingyu Technology when they left, and the resignation can even be said to be an intentional layout decision within Xingyu Technology.

Because it's too obvious.

The answer directly refers to the "Tai Chi Alliance" promoted by Qin Feng, that is, the TOS ecosystem, and friends are reluctant to come, so Xingyu Technology's latest move is to incubate a group of younger brothers by itself.

Then, on Saturday, May 5, these six major manufacturers announced that they would join the "Tai Chi Alliance", and their mobile phone products will use the TOS operating system.

These six manufacturers moved quickly, almost at the same time, and joined the "Tai Chi Alliance" at the same time, and got the money to quickly "recruit and buy" to expand, because to launch products at the end of the year, the market positioning is only to do low-end market, the retail price will not exceed 2000 yuan.

The first product of the small mobile phone can be launched in about ten months, and there is no problem for the six major manufacturers to launch it at the end of the year, because the positioning is in the low-end market, the goal is very clear, first solve the problem that domestic users have the first smartphone, you must know that many people have never used a smartphone now.

The vast majority of people's first smartphones are actually copycats, such as the popular Nietzsche phone.

To put it bluntly, this industry is currently an incremental market, a super market with a population of more than one billion, and a huge market share that is not occupied by anyone.

The beginning of the six major manufacturers is actually to take the route of assembly machines, but it is better to have more of their own technology than their peers, after all, they are the founders who came out of Xingyu Technology, and the old club will secretly give some technical support.

Competitiveness will soon be able to open a gap with the copycat machine, the current industry environment, in the low-end market in fact, everyone's technology is about the same, to expand market share, how much capital support, and marketing is the most important.

How to quickly do it in this era and occupy the market, the "three-plate axe" of Nietzsche's mobile phone, which just came out in 2011 last year, has given a standard answer.

The six major manufacturers also started to learn from the marketing strategy of Nietzsche, the "king of copycats", and also came to the expansion idea of "three axes", and frantically opened experience stores, cost-effective and celebrity endorsements offline.

In order to be able to expand rapidly, pull franchisees to open chain stores, go to some local small bosses to cooperate with franchises, and decorate the entire façade, and the headquarters will send people to guide and train and get started quickly.

At the same time, the supply is supplied, and the front-end franchise store is only in charge of sales.

As for the after-sales service, the company's headquarters will set up an after-sales center in an area, and customers promise to return the mobile phone within seven days, replace it within 15 days, and guarantee it for one year after buying the mobile phone.

If there is a problem with the customer's mobile phone, it will be returned if it meets the warranty, it will be replaced if it meets the warranty, and it will be sent to the store and sent to the after-sales center by the mobile phone store for processing.

In short, the franchise chain store only needs to sell the machine at the front end.

The six major manufacturers began to expand in a large area in each circle across the country, such as CEFC in the central region, Longlian in the southern coastal area, Opai in the eastern coastal area, and so on.

Let's eat all the blank market first.

The incremental market looks at growth, and the stock era will look at distribution.

The cheapest pricing of the launched products can be directly done to 799 yuan a piece, which focuses on a cheap and high-quality product, and takes the road of friends and businessmen, so that friends have no way out.

Nietzsche's mobile phone can be sold for 399 yuan, but it is not a smartphone in the real sense, and the products to be launched by the six major manufacturers are real smartphones, but the configuration is just a little worse, but the cost performance is really high.

Moreover, it uses a silky and smooth TOS system, and its competitive advantage in the low-end market is really not small.

At the end of the year, there is not only one product, but a multiplicity, including 799 yuan, 999 yuan, 1299 yuan and 1599 yuan.

Not to mention cheap, there are a lot of things to give, and various promotional activities are greeted as soon as the store opens, such as buying a mobile phone to send a calling card, buying a mobile phone to send a memory card, buying a mobile phone to send a rice cooker, buying a mobile phone to send a power bank, buying a mobile phone to send a bicycle, buying a mobile phone and drawing a lottery......

All in all, the main thing is a simple and down-to-earth atmosphere.

How do you make money by playing like this? Of course, it's hard to make money, basically no profit, why do you have to do it to 799 yuan, and you have to give all kinds of gifts, on the premise of not cutting corners, what kind of profit can you have?

Nietzsche's mobile phone propaganda only earns 10 yuan per phone, which is all a gimmick, not to mention the cutting corners inside, but these six major manufacturers may really only earn 10 yuan per mobile phone or even lose money.

It's good to be able to break even.

The six major manufacturers are not here to cut leeks, but really want to take root in the low-end market and survive for a long time, so word of mouth still has to be accumulated slowly, and word of mouth must also be paid attention to for future development.

Other copycats hope to make a fortune and leave during the tuyere, but these six major manufacturers are to expand and accumulate rapidly during the tuyere, and then seek profit and survival in the future.

If you can't make money, that's okay.

As long as the market share is eaten up and the ecological scale of the TOS operating system is expanded, the father of the capital owner will pay the bill, and the last thing that Qunxing Capital lacks is money.

The mission of these six manufacturers from the beginning of their birth is to meet the strategic needs of the TOS ecosystem, but they will definitely accelerate the popularization of smartphones in the domestic market and the accelerated expansion of mobile Internet users.

As for whether these six manufacturers can finally seize the wind and survive in the cruel stock era in the future, Fang Hong actually doesn't care, it is best to survive, and it is acceptable to die.

How to develop in the future, in fact, Fang Hong also made the arrangement clear.

If you really can't survive, then don't be "single", hurry up and "get married" and keep warm, that is, merge and reorganize with another company, no matter how difficult it is, it won't kill all six manufacturers, right?

……

(End of chapter)