Chapter 598 [This Consumer Is A Little Crazy This Time]
On Friday, June 29th, Meditation Villa.
"According to the data of Xingyu Technology, the first-week sales data of the third-generation product came out, with 9 million units sold in the first week." Tian Jiayi, who returned home, was reporting to Fang Hong in the living room at this moment.
The beautiful assistant added: "This is in the case of sales restrictions, if there is no sales limit, based on the current market feedback, sales are expected to increase by another 3 million units in the first week." ”
In the past week, the sales of S3 mobile phones, the third-generation product of Xingyu Technology, were sold out on the same day by the machines provided by the headquarters every day.
Even those experience machines placed on the counter in the store are willing to be bought by consumers, and in the past few days, the official flagship store of Jingdong shopping website will release 100,000 units of inventory every day, and then the consumer will be able to place an order on the same day.
That's how hot the S3 phone is at the moment.
The cheapest one sells for 5298 yuan, and the most expensive one sells for 6298 yuan, which is currently the most expensive new flagship in smartphones.
The price is so expensive, but it can be sold out of stock.
Friends and peers are almost envious and jealous beyond recognition, the price is so high, and the sales are so good.
Are consumers crazy this time?
In terms of profit margin, the profit of one S3 mobile phone flagship can be as high as the profit of ten small Mi mobile phone flagships, which is the most envy and jealousy of friends and peers.
Tian Jiayi looked at Fang Hong and said: "The new product is on sale, the market is better than expected, and the supply exceeds demand, which also makes the S3 mobile phone hyped by scalpers to a sky-high price, and the second-hand price of the 64GB version has been speculated to 191,000." ”
In recent days, the news of scalpers hyping S3 mobile phones is also a big hit on the Internet.
Many people feel unbelievable that an industrial electronic product has been hyped so high that it has become the only one, twice as expensive as the official selling price, but this is the actual situation at present.
It has also triggered a lot of analysis, and even some institutions are analyzing.
Listening to the data report of the beautiful assistant, Fang Hong couldn't help but cover his face and laugh for a while, and then said: "This, this S3 feels a little too strong, and this consumer is also a little crazy, I am starting to worry a little about whether Apple can catch it." ”
The third-generation flagship S3 has a lot of innovations, of which three big selling points are the most critical, one is the industrial design, that is, the appearance is full, one is the under-screen fingerprint recognition function, and the other is the S620 processor.
The three big selling points of the new product are taken out as the main one, supplemented by micro-innovation in other aspects, it is enough to create a very successful flagship product, and the S3 mobile phone is a combination of three major selling points, which is equivalent to jumping directly out of the three major moves.
If Apple's sales in the Greater China market are pre-cooled and they encounter Waterloo, they may not be in a hurry and will come up with the underworld tricks of "sprinkling lime powder" and "flirting with the legs" in advance.
Although the hot sales data of Xingyu Technology's new products highlights the terrifying consumption potential of the Greater China market, no matter how great the potential is, the market also has an upper limit.
As far as the current data feedback is concerned, Fang Hong feels that S3 is going to eat up the consumption potential of the high-end area of the Greater China market, and even overdraft the market potential in advance, because there is a way to pay in installments, which is to pull those customer groups who can afford it in the future to overdraft it in advance.
How much meat is left over from an apple?
If you can't eat meat, you have to speculate whether it will smash the pot.
At the end, Fang Hong pondered and instructed: "In the next July, arrange some people to go to the major Apple offline stores in China to record the daily customer flow, and record the number of people who go out with mobile phone bags, and count and sort out the data in July." ”
Fang Hong added: "In addition, in July of the same period, let Qin Feng cooperate with the pressure on shipments, see how much diversion Apple can undertake in the high-end market in July, and see how many people will turn their heads to buy Apple mobile phones when consumers can't buy the STAR series flagship in the short term." Remember to ask the people who are squatting to do a good job of data collection in July. ”
Tian Jiayi nodded, making a note of his arrangement.
After telling the matter, Fang Hong couldn't help but smile and shook his head, the development of things is always so tortuous, now he hopes that Apple can use some of it, if it is in a few years, it will be impossible to have this kind of decision, it will definitely be pressed to death.
But now because of the existence of chip shortcomings, such a decision will occur.
All in all, during the current window of opportunity, Apple is too good to play, which is not conducive to the brand building of Xingyu Technology, and it is not good to be too bad to fight, which will cause the other party to jump over the wall.
At this time, Tian Jiayi couldn't help but say: "Wouldn't it be a little too unfounded?" ”
Hearing this, Fang Hong didn't blame her for saying this, she had historical limitations, and most people were the same, but this also highlighted Qin Feng's forward-looking, so Xingyu Technology was in his hands, and Fang Hong was not worried at all.
"I'll tell you a story and you'll understand. Do you know that in March 2003, New York began to implement a strict smoking ban, and the old and American states also have different tobacco control policies, what is the reason why more than 7,000 government agencies in the United States have banned smoking? Fang Hong looked at the beautiful assistant and asked with a smile.
Tian Jiayi couldn't help but shake his head when he heard this.
After a while, Fang Hong retracted his gaze and said lightly: "The reason is very simple, that is, the competitiveness of our country's tobacco companies is too strong, and the tobacco company that beats Lao Mei is not only beating Lao Mei, but also beating the world, and no one can compete head-on in an open and honest manner, the reason is as simple as that." ”
Fang Hong said methodically: "You recall, when the previous generation was young, they pursued fashion and smoked foreign cigarettes such as Marlboro, 555, and Marlboro, but now smokers, he dislikes them if you smoke them, and now they smoke Huazi, Furong King and the like." ”
Speaking of this, Fang Hong looked at the beautiful assistant and said with a smile: "A large number of domestic finished cigarettes are exported abroad and imported to North America, and the smuggling export alone is huge. I used to smoke foreign cigarettes, but now I smoke domestic cigarettes, expensive cigarettes are all domestic, foreign cigarettes are cheap and don't smoke, even if you come back from abroad, you don't smoke domestic cigarettes when you go abroad. ”
"North American capital sees that the whole United States is smoking tobacco from the Greater China market, and the money is being earned, and they are not happy, and their own tobacco companies can't compete, so of course they will be banned, and it is their consistent style to use three indiscriminate tricks if they can't afford to play."
As Fang Hong, who has passed through the rebirth, has a prophetic preconception, he is even more clear, and he knows that many years later, in order to fight against tobacco from the eastern powers, North America found that the ban did not work, so he released a big move to kill 1,000 enemies and lose 30,000 yuan.
Because the manufacturing industry of the big countries in the East is really powerful, tobacco technology is unique, and it has defeated the world in terms of fine processing, but the ban is really ineffective, and it can't be banned.
In this case, Lao Mei came up with an idea of "absolute son" from a tricky angle, that is, to defeat the tobacco of the eastern countries with something more energetic than cigarettes, so Da Ma was released one after another.
This is indeed much stronger than cigarettes.
It is precisely because of the liberalization of North America and the period when Dama's income skyrocketed that tobacco companies in Greater China began to lose money for several years, which once made many people in China feel unbelievable, tobacco companies can actually lose money?
But not many people see the deeper logic, because of the decline in overseas income, the business was robbed by the big one, and the European and American countries began to promote the liberalization of the big one, and the money that should have been earned was diverted by the big one, and of course it was lost.
But at this moment, Fang Hong crossed Erlang's legs and said: "It's not just the current tobacco, push forward the time and look at the previous history, one look, one virtue, when Western capital didn't control tea, you look at how they belittled tea, and when they didn't control coffee, you look at how they said that coffee is harmful." ”
Fang Hong said again: "In the same way, do you think that if Xingyu Technology beats Apple, when the smartphone industry is also lonely like tobacco, they will be indifferent and not take action?" ”
……
(End of chapter)