Chapter 607 [Pry the Foot of the Wall of the "Grain Dollar" in Advance]
"Qunxing Capital for the layout of the domestic agricultural field, can not chase profits excessively, can keep the capital and earn a little more, its primary responsibility is to ensure the country's food security, our current big business is not the general large, the vision pattern is too small is absolutely not good." Fang Hong looked at Tian Jiayi and said in a deep voice.
Agricultural products are actually very profitable business, such as vegetable planting, in the scale of benefits are actually very profitable, you must know that many big cities in the vegetables are more expensive than meat, can afford to eat meat and can't afford to eat vegetables is not a rare thing.
For Qunxing Capital, once it enters the market, it is definitely not a small fight, it is a systematic layout, focusing on the entire upstream, midstream and downstream industry chain.
As long as the goal of "open source" is realized, it is inevitable to make money, and more importantly, it is the profit distribution of various subdivisions of the entire agriculture-related field.
How much profit should be taken from the entire industrial system to make agricultural machinery and equipment? How much profit is the planting process? How much profit should be made from the logistics link? How much profit do terminal vendors or supermarkets share, etc.?
Again, after the cake is made, dividing the cake has become the biggest problem.
If you take too much of an upstream link, there will be less downstream links, and if you don't have it, you may not be able to sustain it, or it will be passed on to consumers, which is intuitively reflected in the rise in the price of agricultural products and the rise in the cost of living.
If consumers can't afford it, the demand will decrease, and over time it will eat back into the whole process.
Therefore, Fang Hong only pays attention to two issues, one is the problem of open source, increasing the output of agricultural products, and the other is the problem of profit distribution, how much profit should be directly distributed in each link.
In the past, it was difficult to achieve the profit distribution of each link, and it may be difficult to cover the management costs, but it will be different in the future.
Because of the development of technology, especially in the future era of digital economy, one of the major changes brought about by digitalization and intelligence is the significant reduction of management costs, because all data can be opened up in an all-round way in the digital era.
To put it down-to-earth, you only need to knock on the keyboard in front of the computer, and you can see the data information of each link at a glance, and if you don't access digital technology, I will kick you out of my system.
It's as simple as that.
In the past, Fang Hong didn't do it because Qunxing Capital didn't have that strength, but now it has grown to the size of a giant, and if you want to do it, you can do it directly and systematically.
And now Qunxing Capital has introduced Guo Jia's team organization, and many things can be done.
But at this moment, Fang Hong continued to instruct: "All links of the entire industry must be opened up, the integration of supply and marketing must be realized, the terminal is consumer-oriented, and we will build our own agricultural products monopoly supermarket, build up the brand, and create a high standard of the brand." ”
The integration of supply and marketing, it is really a clear arrangement of agricultural products from seeds, to planting, to logistics, and then to placing them in supermarkets.
Tian Jiayi couldn't help but say: "If you do this, the living space of the vendors and vendors in the vegetable market will inevitably be greatly squeezed." ”
Fang Hong shook his head and said: "No, the first thing to squeeze should be the existing supermarkets, and the goal is to replace the agricultural product shelves of comprehensive supermarkets." ”
Tian Jiayi said slowly: "This matter ...... I'm afraid it's hard to build this brand. ”
Hearing this, Fang Hong smiled and said calmly: "What is the biggest pain point in the food industry? What do people care about most? It is not at ease to eat, and the public has a good idea of the situation in this industry but can not do anything, we focus on the safety of eating, the main focus is a sincerity, with the backdrop of peers, only use the word "safety" to break the game. ”
The products of the agricultural supermarket are safe and secure, and the system builds this industry, the profit distribution of each subdivision is good, and some links are prevented from getting profits that should not be taken, and the terminal price of the supermarket is definitely cheaper.
In the early stage, there was a blood transfusion from Qunxing Capital to maintain the operation, and the products were not fresh enough and no one bought them, so they were directly destroyed and disposed of, and they were strictly implemented in accordance with the established standards to ensure that the things in the supermarket were fresh.
In the early stage, this kind of "waste" must be borne, and it is necessary to ensure that the products of the agricultural supermarket are abundant, fresh and safe, and the market cannot digest them, so as to ensure that you can buy whatever you want.
The average small boss will definitely not be able to play, and the losses in the early stage will not be able to bear it at all.
Even those chain supermarkets can't play, because they don't have a complete "supply and marketing system", and the profit distribution of each link is unreasonable.
In other words, it will definitely be foiled by peers.
As long as it takes a long time, consumers will inevitably see its sincerity, and the products on the shelves have always been abundant, even if they can't be sold, they will be replaced regularly, and the products will always be fresh.
If it doesn't work for a day, it will be a week, if it doesn't work for a week, it will be a month, and if it doesn't work for a month, it will be a year.
Word of mouth is inevitable.
In fact, there is no need to pay such a big price, and in the future mobile Internet era, you only need to operate on public opinion and detonate it into topic traffic, and your popularity can be opened overnight.
It is worth mentioning that in addition to the sparse population there, there is another important factor in choosing to develop modern agriculture in the northwest and inner hazy areas, that is, another major investment of Qunxing Capital, that is, large-scale artificial afforestation is also promoted there.
The long-term benefits to agriculture are self-evident for the local environment, and the northward shift of the precipitation line over the years is also an important factor.
At the end, Fang Hong instructed in an orderly manner: "In addition to the layout of the mainland, the international African market can also gradually put the plan on the agenda, and it is the company's strategic layout to open up large-scale farms on the African land." ”
The large-scale investment in the development of modern agriculture in China is for the country's food security, and it is also to contribute to food safety, so that the domestic public can eat healthier and safer food.
In the international layout of the African market, the one-day pry is the foot of the US dollar's hegemony.
There is a well-known saying in Henzinger: Whoever controls the oil leaves all the countries empty; Whoever controls the grain controls the human race; Whoever has the right to issue money controls the world.
The importance of food is self-evident.
As a reborn person, Fang Hong is well aware of the importance of food to the dollar, and in another decade or so, the nature of the dollar will gradually change.
In short, the dollar's credit endorsement will gradually shift from oil to food in a decade's time.
The logic is also very simple, controlling food is equivalent to controlling everyone.
As for why the dollar will gradually change from oil to food endorsement, it is because the petrodollar is no longer good, because ten years later, with the development of shale oil and new technologies to extract oil, North America has also become a net exporter of oil from the world's largest oil importer in the seventies of the last century to ten years later.
In the past, the United States was the largest buyer of oil, and the petrodollar system was naturally leveraged, and the big dogs in the Middle East must have been holding the thighs of the United States, but ten years later, the world's largest oil buyer has become a big country in the East.
Lao Mei not only does not buy the oil of the big dog households, but also sells it himself, robbing the big dog owners of their business, and the big dog farmers will naturally fall to the big eastern countries.
The petrodollar is definitely untenable, and it is necessary to find a new credit endorsement, and the United States is eyeing food, and ten years later, Bill Gates became the largest landowner in the United States.
……
(End of chapter)