The next day, Saturday, June 8.

STAR4 was officially launched today, and many media reporters and industry insiders went to several flagship stores of Xingyu Technology this morning, and they were very shocked by the results.

In the early morning, there was still a long queue at the flagship store.

In fact, when the press conference was held, there were already long queues in major offline flagship stores.

I thought that the expensive price would make many people give up, but looking at the situation, even if the starting price of STAR4 is 7399 yuan, it can't stop consumers from pursuing this product.

At around 10 o'clock in the morning, at the official flagship store in the capital, at this moment, because a big guy came, many consumers watched and took photos or videos.

This big guy is Rebus, he personally went to the offline flagship store of Xingyu Technology to take a look, and at the moment he is in the experience area of the store, holding a white STAR4 smartphone to experience.

Rebus didn't say a word, his expression focused.

I stayed in the store for about ten minutes before leaving, and when I left, I couldn't help but look at the consumer group who was waiting in a long line to buy products, and my eyes were full of envy.

At this moment, Rebus said to himself: "I still have to hit the high-end market......

Silently withdrew his gaze and got into his car and left.

Xiaomi's slogan is "born for fever", and through dislocation competition, it quickly opened up the situation in the domestic market with cost performance, and won a group of fans.

After all, when the first generation of Xingyu Technology's products came out, although it amazed the world, the price of the product persuaded many people.

And then the appearance of Xiaomi, although the performance and appearance cannot be compared with the STAR series of domestic Xingyu Technology, nor can it be compared with the iPhone series of foreign Apple companies.

But Xiaomi allows domestic mass consumers to buy real smartphones for only about one or two thousand yuan, instead of pseudo smartphones like Nietzsche, which makes Xiaomi rise rapidly through dislocation competition and incremental market.

Xiaomi has contributed to the popularization of domestic smartphones, and is now one of the heavyweight players among many domestic smartphone manufacturers.

However, Rebus is now also aware of a problem, that is, Xiaomi's profits are too low, especially seeing that Xingyu Technology next door almost monopolizes more than 90% of the profits of the domestic smartphone market, and the profit proportion of the global smartphone industry has reached 35% and continues to rise.

Envy?

That's real envy, even envy and jealousy.

Whether it is the previous Apple company or the Xingyu Technology that has risen in the past five years, they have explained an answer to their peers, and this industry still has to hit the high-end market if it wants to make money.

There are many reasons why Xingyu Technology is so good, but one of the key reasons is that the company is positioned in the high-end market, and high profits can maintain the company's huge R&D investment.

People in the industry know that Qin Feng is really willing to spend money in research and development, and this year it is already 200 billion yuan to smash into it, which requires high profits to support, and it is precisely because of this that there are so many world-leading technologies.

Without high profits, we can't support high R&D investment, and if we don't invest enough, it will be difficult to be competitive, and if we can't sell sales, we won't be profitable.

But at this time, Rebus found that Xiaomi's embarrassment now is that if you want to rush to the high-end, not only the product must be upgraded, but the price must also be raised in order to have high profits, otherwise it will not be maintained.

But once Xiaomi raises the price, it will undoubtedly be regarded as a betrayal by current fans, and users who buy Xiaomi are basically running for cost performance, and without cost performance, they will lose the biggest reason to buy Xiaomi.

User experience, advanced technology, and good looks, so why not buy Xingyu Technology's STAR series products? Even going to buy Apple's iPhone series products is better than buying small mi, right?

This can be said to be a dilemma for Rebus, rushing to the high-end may face a fiasco, but what to do in the future without rushing to the high-end?

Today, Xiaomi and other friends have to admire Qin Feng's forward-looking, Xingyu Technology has been positioned as high-end at the beginning, and it is not cheap to sell at the beginning, and now it has developed to the fourth generation of products.

The price increase of new products has not been strongly resisted by consumer users, and even the price increase has become a matter of course, because the product is constantly innovating, the product is really good, and the good thing is not cheap, and you get what you pay for.

Of course, this is only one aspect, the success of Xingyu Technology is the result of many aspects, including the quality of service, including the strong support of Qunxing Capital in the early stage, such as the first generation of products to provide interest-free installments, without Qunxing Capital, it is impossible to play.

……

At the same time, just when Xingyu Technology STAR4 was on sale, the pants on the other side of the ocean were not idle, Apple was not idle, and the lobbying did not stop.

In North America, Qualcomm and Apple are actually playing for their own interests, Apple finds that it really can't compete with Xingyu Technology, and the STAR series of smartphones have appeared more and more outside the Greater China market through various channels, so they want to kill Xingyu Technology by cutting off the supply of chips.

But this point must have damaged Qualcomm's interests, and the rise of Xingyu Technology has made Qualcomm also make a lot of money, especially since the S620 chip cooperation, profits have soared.

Therefore, Qualcomm definitely does not want Apple to be successful, otherwise Qualcomm will be forced to unilaterally breach the contract, and it will not only lose the largest customer of Xingyu Technology, once the supply is cut off, it will definitely be the supply of mobile phone manufacturers in all the Greater China market, otherwise Xingyu Technology can still obtain high-end chips through other manufacturers, you can't sue yet, you Qualcomm itself is in breach of contract first.

In fact, Qualcomm is really in a hurry, and this game is also very intense.

In the end, Apple won, because Apple moved out of a reason, that is, to curb the transformation and upgrading of the eastern countries to high-end manufacturing and high value-added industries, and this reason won the support of most people on the side of the beautiful country, especially the support of the real behind-the-scenes ruling consortium of the beautiful country, and reached a consensus.

Qualcomm also can't hold his arms but his thighs, so he has to accept it.

On the domestic side, except for Qin Feng, Fang Hong and others, who had long expected the worst outcome, the outside world did not realize that a transnational game without gunpowder had begun.

Xingyu Technology has been preparing and laying out for this moment since last year, and has long been ready to be kicked out of the international semiconductor industry chain by the United States after the chip supply was cut off, and now it is also advancing according to the plan.

The idea is also very clear, you sanction and suppress yours, and I develop my domestic substitution.

The next day, June 9.

At around 10 o'clock in the morning, Xingyu Technology released the first week sales of STAR4 mobile phones.

According to the announcement data, the total first-day sales data of STAR4 mobile phones on major online and offline platforms was 5.08 million units.

Although this data did not refresh the record of 5.29 million sales on the first day of last yearSTAR3 mobile phone, it also reached the 5 million level, which is still an extremely explosive report card, you must know that the STAR4 mobile phone has increased its price by more than 2,000 yuan compared with the previous generation of products, and the starting price has reached 7399 yuan.

Xingyu Technology did not specifically disclose the sales data of each of the three models, but taking a median, the sales of STAR4 mobile phones on the first day also exceeded 40 billion.

The price was raised by more than 2,000 yuan, and the sales volume was almost not affected.

……

(End of chapter)