With the disclosure of his identity, Fang Hong's activity on the Internet has increased significantly.

The next day, Wednesday, December 11.

Fang Hong posted a short Weibo in the morning: [How about we have a whole WCG in Xincheng next year? 】

This Weibo was issued, and people in the e-sports circle, whether they were gamers or industry personnel, couldn't sit still, especially many e-sports practitioners.

Does the big guy indirectly admit that the super financier found by WCG is Qunxing Capital?

The owners of many clubs and many professional players quickly watched and followed up as soon as they heard about this matter, and even investors in the capital circle who did not pay much attention to the new thing of e-sports also turned their attention one after another.

If the super predator of Qunxing Capital enters the market, it will have to re-examine the potential opportunities of this new thing.

Fang Hong posted a Weibo in the morning, and in the afternoon, he was hammered at the speed of light.

Qunxing Capital, Samsung Group and ICM jointly announced that Samsung officially withdrew from WCG, and Qunxing Capital acquired ICM and took over the WCG brand.

As soon as the news came out, the e-sports circle was a sensation, and many industry practitioners were particularly excited.

The world of esports is about to change.

Although the giant Samsung withdrew, it took over as a super predator, and its head is still a young man.

This emerging industry has won the favor of the giants, and practitioners engaged in esports unanimously agree that the industry may really be about to change.

Especially for the domestic e-sports circle, having a behemoth like Qunxing Capital enter the market is not only able to obtain strong and unprecedented capital support, but more importantly, endorsement in a sense.

There are also many people who analyze that e-sports can win the favor of Qunxing Capital, and its real big boss Fang Hong is a young man who is very critical and more able to accept new things.

In fact, psychologically speaking, Fang Hong is not a young man, after all, he is a human being in two lives.

Although he occasionally plays games or something, but he is not a game enthusiast level player, but this does not prevent him from supporting the e-sports industry at all, because there is a strategic need, so this quick puzzle must also be filled.

At the time of the official announcement, major well-known e-sports clubs at home and abroad were invited by the department in charge of the e-sports industry under the jurisdiction of Qunxing Capital to send people to Xincheng to discuss and standardize the entire e-sports industry system.

In short, it's about setting industry standards.

……

The next day, Thursday, December 12.

Fang Hong came to the headquarters of Qunxing Capital, and was in a conference room of the company at the moment, holding a meeting with the head of the e-sports industry department and making relevant layouts, and Hua Yu was specially called by him to attend the meeting.

“…… What is certain is that we want to do the e-sports industry, and most of the business itself is going to lose money, and it is good to be able to maintain a balance of payments, it has limited monetization ability, but there are too many places to spend money. ”

Fang Hong looked around at Hua Yu and the others and added: "Why did I still decide to do this seemingly loss-making business? Because the picture is not the three melons and two dates of the e-sports industry itself at all, this business is still in line with the Internet's monetization idea, that is, the wool comes out of the dog, and the pig pays the bill. ”

Hua Yu, who was present at the meeting, was stunned and said: "Is there still such a statement? ”

Fang Hong smiled and said: "We want the integration of the entertainment industry, Xingyu Technology, Yixing Video, Quantitative Capital, etc., as well as the real estate business of your Huayang Group, these are all businesses that need a lot of traffic support, and the most important thing in the e-sports industry in the future is traffic." ”

As soon as these words came out, the participants present most likely understood Fang Hong's intentions, but everyone was puzzled that the big boss was so optimistic that the e-sports business had huge traffic?

What kind of traffic can that group of "stinky games" have?

Obviously, they are still biased.

However, Fang Hong doesn't blame them, after all, there are historical limitations, and Fang Hong, who has a prescient vision, is very aware of the traffic potential of the e-sports industry.

In the previous life, the data of the championship and runner-up finals of "League of Legends" in 2O21 showed that it broke the record for the most watched esports event in the world held by itself, with an average of 30 million viewers per minute during the finals, and more than 73 million at its peak.

After EDG won the championship, some media people in the football circle even said that "the last time I saw this kind of scene was on October 7, 2001", and that day was the day when the national football team entered the World Cup.

The annual exposure of the project "League of Legends" alone can reach the scale of tens of billions of people, how much traffic is this?

I have to admit that the influence of e-sports in China is indeed very large.

After a while, Fang Hong said: "The 2013 WCG finals in Lucheng, which has just ended, has reached 150,000 on-site audiences and about 150 million online audiences. ”

More than a hundredfold increment?

Everyone present was shocked when they heard this number, and Fang Hong continued: "Not only the companies of my galaxy, but other large enterprises that need a lot of traffic support, in the face of such a huge amount of traffic, he has no loss to sponsor a club to play, he originally spent more than a billion yuan a year to advertise, and now some popular variety shows have to cost hundreds of millions of yuan, but the exposure is limited." ”

"But e-sports not only has continuous exposure, but also is a precise soft wide for young people, after a popular team is popular, the number of online searches can bring a qualitative leap, which can not be exchanged for how many traditional advertisements can be bought, if the club operates well, it can not lose money, which is equivalent to spending money on advertising traffic for sponsoring large enterprises."

This is the wool out of the dog, and the pig paying the bill.

Obviously, Fang Hong's layout in the e-sports industry has never been the benefits generated by e-sports itself, but the indirect additional benefits of this industrial chain.

“…… But that's still not the most valuable part of the esports business. Fang Hong turned his head to look at Hua Yu who was attending the meeting, and then added: "In addition to online traffic, there is also a vast real estate business behind offline traffic. ”

Hearing this, Hua Yu immediately understood that the big boss was going to call him, Huayang Group was engaged in real estate business, and the expansion model complemented Yixing Media Group.

Hua Yu understood Fang Hong's strategic intentions.

At this time, Fang Hong continued: "We took over the WCG brand and built large-scale e-sports venues in major cities, where there can be various e-sports competitions all year round, leagues and cups are full, this week to play League of Legends, next week to play Dota or other projects, this project is in this city this week, that project is in that city, and finally there is a big cup competition." ”

"Once it is put into operation, the annual turnover of supermarkets and hotels alone, the rent of shops is not a small number, if it can drive the surrounding supporting real estate projects, the income is even more astronomical, and the money lost in e-sports operations is not worth mentioning at all."

At the end, Fang Hong looked at everyone and said: "Generally speaking, e-sports itself can't make a lot of money, but there are profitable businesses everywhere in this industrial chain. ”

After a while, as Fang Hong finished speaking, the head of the e-sports department at the meeting immediately spoke: "There is a problem, we don't have our own e-sports projects, unlike traditional sports projects, the event projects rely on game developers, we work so hard, the game company is lying down to win and make money, and promote the game for them." ”

Fang Hong said with a smile: "Game companies make their money, what we value is traffic, and what we eat is also traffic." Of course, in the future, the e-sports competition project must also have the game company controlled by my galaxy, and no matter how it is, there must be some popular projects that we control ourselves. But now, before those game companies themselves have become a trend in esports, we must first use the influence of the WCG brand to formulate industry standards and completely consolidate the influence. ”

……

(End of chapter)