Apple is happy this year, because the sales of iPhone5 in the Greater China market doubled in the first half of this year, but the main reason for doubling sales is that the previous sales data base is too small.

It can also be seen that without Xingyu Technology, other domestic mobile phone manufacturers really can't compete with Apple in the high-end market.

Domestic peers are very embarrassed, especially before Xingyu Technology did not face chip suppression, some people also accused Xingyu Technology of monopolizing almost all the high-end market share in China and not giving other peers a way to live.

Now it directly shows its original form, interpreting the sentence "It's useless to give you a chance".

People from all walks of life in China suddenly realized that the original domestic smartphone industry, which seems to be a grand occasion with many enterprises, except for Xingyu Technology, most of them are OEM, without their own innovation, let alone their own core technology.

Now everyone can see it, even the general public can see it, no peer friend in the industry can compete with Apple, except for Xingyu Technology, only Xingyu Technology can get it.

Moreover, it is precisely because of this that it was suppressed and sanctioned by the United States.

However, there is a phenomenon worth noting, that is, the sales of high-end mobile phones in the domestic mobile phone market in the first half of this year, and the overall data of the industry is not as good as the same period last year.

For this situation, everyone thinks without thinking that it is caused by the sharp decline in the output of Xingyu Technology's STAR4 mobile phone due to the shortage of chips, so the sales data in the first half of the year will decline compared with the same period of the previous year.

There's nothing wrong with that.

But it also reflects a phenomenon from the side, although none of the domestic peers and friends can fight, but at the same time, Apple has not succeeded in eating up all the market share transferred by Xingyu Technology.

According to relevant data, Apple only ate about 32% of the market share ceded by Xingyu Technology.

In other words, since the first half of this year, many mobile phone users in the high-end market would rather continue to use STAR4 than change their mobile phones, among which there are real die-hard fans of Xingyu Technology, and there are also some very patriotic users who support national brands with practical actions, and some users see that Apple's new products are not more advanced than STAR4 mobile phones.

These users all refuse to change brands, and some users even threaten to become STAR4 nail users on the Internet, and they will never change as long as they can fight, especially some hardcore fan users said that they will patiently wait for the return of the king of Xingyu Technology.

This series of factors led to a year-on-year decline in the sales scale of the high-end area of the domestic mobile phone market in the first half of this year, you must know that the current smartphone industry is in the outbreak period of the incremental era, which shows how much influence Xingyu Technology has in the domestic mobile phone industry.

Even Apple, the biggest competitor, did not absorb many users when Xingyu Technology's products were in a vacuum.

To be able to form this situation, there are two factors that cannot be ignored, one is the user's habits, over the years, Xingyu Technology's mobile phone users have been accustomed to the operation of this mobile phone TOS system, and they are not used to it if they suddenly change their brand.

Habits are a terrible thing, once a habit is formed, it is difficult to actively change and adapt to new things, unless it is to the extent that it is necessary to use, otherwise the user thinks about how to adapt to the previous habit.

Another factor, of course, is inseparable from public opinion propaganda, and the galaxy has mastered several major Internet mainstream new media platforms, and even if it does not have an advantage in the public opinion position, it is evenly matched.

Public opinion factors are also a very important link, if you don't have your own voice channels, you don't have your own media platform to have the final say, how others hack you, you can't do anything.

Over the years, Qunxing Capital has gradually exerted its power in the layout of the public opinion position, and can in turn suppress opponents through public opinion and create black spots for competitors.

It is a combination of factors that has created the current situation, even though Apple's sales in the Greater China market have doubled this year, but the absolute sales volume is actually not as good as their internal expectations.

At present, the STAR4-Plus mobile phone launched by Xingyu Technology has been verified again, and there is still a rush to buy it without the company hyping it.

The inventory of major offline stores is allocated 1 million mobile phones, which is obviously the company's conscious control of shipments, and the production of the STAR4-Plus version is also about 33 million units, and if you don't control shipments, it may be sold out in the third quarter of this year, and then there will be no goods to sell.

Xingyu Technology doesn't want the next eight or nine months, users who want to buy STAR series mobile phones can't buy products, if they are sold out early, there will definitely be users who have broken their minds, and he may go to buy Apple mobile phones, especially some swing users.

Therefore, it is necessary to control sales, and after a period of time, a batch of goods can be launched, so that those swing users are very likely to choose to endure and wait for a while, in case they will grab the STAR4-Plus mobile phone next time?

I didn't buy it the first time, I put up with it, and next time I might be lucky enough to grab it, so wait a little longer; I didn't buy it the second time, I should be able to grab it next time, and I might be able to grab it if I endure it a little longer; The third time I didn't rush to buy, my mentality was a little collapsed and my temper came up, and I went straight to it, and Ma De didn't believe it and couldn't buy it......

After a few more times, I still haven't snapped up.,At this time, most of them have begun to lie flat and rotten.,It's impossible to buy an Apple machine or something.,I've waited so long.,I've invested so much time to sink the cost.,I don't care about waiting......

It can be seen that marketing strategy is also a very important link, and if Xingyu Technology sells out the inventory early, it must be a pure and simple behavior, which is equivalent to pushing swing users into the hands of competitors.

And to maintain this kind of hunger marketing thinking, always tell everyone that it is out of stock now, but don't panic, we are working overtime to make screws, and it will be in stock soon, so everyone will wait a little longer.

In this way, there will be a trace of thought for some users who have not snapped up the purchase, and he will wait.

If you come up and empty the inventory in one go, and then announce that the STAR4-Plus is sold out, then the user who didn't snap up the purchase will stop thinking when he sees the news, and he may go to buy another brand.

It is worth mentioning that, unlike some friends and peers who deliberately do hunger marketing strategies, Xingyu Technology is forced to do hunger marketing, and there is really no production capacity, because the S680 chip is one less piece of machine, so the limited inventory has to play the greatest role.

STAR4-Plus was sold out on the first day of listing, and early the next morning, Xingyu Technology's official Weibo sent a message announcing the sales data on the first day, and Qin Feng also posted a blog post on his personal Weibo to apologize, and further said that the goods are still available, so don't worry.

Qin Feng's modest side is also a high emotional intelligence, he is not too crazy in front of the public, and he always maintains a modest side, which can gain popularity from passers-by.

This product is very good compared to the STAR4 released last year, more advanced than it, and there are many innovations, but it is not as great as the previous flagship, but its price has not risen.

The currency also depreciates every year, and it is cost-effective compared to STAR4 mobile phones, which is also a major factor that causes consumers to rush to buy.

……

(End of chapter)