Chapter 829 [Entering the Payment Field]
On this weekend and weekend, the news related to the medical field is still maintaining a high degree of heat, and the outside world did not expect that the speed of Qunxing Capital's advancement can be called fast, from Fang Hong's live broadcast suddenly said that this matter is now officially announced to enter the substantive implementation stage, less than a week has passed.
It's so efficient.
What this thing wants is a quick word, not giving the opponent time and space to react, the main thing is to take the land quickly, and wait for the opponent to react and start to stumble, although it will not fundamentally change the general trend, but it is always troublesome.
Everything is difficult at the beginning, and this matter must have a good beginning.
The current situation is that the speed of land approval in various cities is fast, and the approval of no problem is fast, and some problematic ones are afraid that they will be slower than the city next door and become "conspicuous bags" that are roasted on the fire, so they are also approved quickly, or even faster.
Two days later, on Monday, October 20, the central mother issued a notice to allow the preparation of personal credit reporting business, which was regarded as a signal that the domestic personal credit reporting system was expected to open the floodgates for commercial institutions.
The next day, the WeChat operation team of Quantum Beat announced a series of blockbuster news, which caught Squeak Pay a little off guard.
On the morning of the same day, the WeChat team announced its official entry into the payment field, and at the same time ushered in a major functional upgrade.
This makes the boss in the payment field feel a huge threat, because the scale of today's WeChat users is too large, which can be called a national-level social application software. The launch of this mobile instant messaging app has become a dark horse in the social media market in Greater China, and its popularity has also attracted attention from all walks of life.
Social software is something that the founder of Ali has in mind, and he used to regard the goose factory as a huge competitor, but now the mobile Internet era has jumped out of a quantum beat, and he is stunned to kill a way out under the nose of the goose factory social kingdom, Ali's Ma is also envious, and at the same time realizes that there is another strong opponent.
As of the beginning of October this year, the scale of 100 million is very amazing in the current domestic Internet market.
By comparison, the number of users in last year was only 156 million, and the growth rate in the number of users in a year was as high as +285%, and its growth curve is directly proportional to the popularity of smartphones.
There is no doubt that this digital scale has become a trend for products with natural monopoly characteristics such as social software, forming a pattern of Matthew effect and the strong being strong.
It's hard for users to change software, because friends are using it, which means that the network is here, just like QQ in the PC era.
And this is behind the numbers, reflecting the huge influence of WeChat in the domestic social media market, especially in the current mobile Internet era, its influence is even unanimously believed by many people to have surpassed the goose factory.
Thanks to the blowout development and popularity of smartphones, more and more people have begun to use WeChat and become active users on this platform, and WeChat has become an important channel for many brands and enterprises to promote their marketing.
At this point, a major traffic entrance of the Internet has taken shape on WeChat.
This year's explosive growth, in addition to the blowout explosion of smartphones, WeChat's own launch of a series of new features is also the key to its far ahead, this year also launched the "official account" and "Moments" and other functions, so that users can more easily share their lives and opinions. At the same time, the WeChat team is also constantly optimizing its interface design and user experience to make users prefer the platform.
The popularity of WeChat has also brought about a huge change in the landscape of the domestic social media market.
The first is to wait for traditional instant messaging software to turn to WeChat, which makes WeChat a new favorite in the domestic social media market; The second is that WeChat's advertising and marketing promotion has also become the choice of many brands and enterprises, through WeChat's official account and Moments and other functions, they can interact and communicate with users in a more comprehensive way, and improve their brand exposure and user stickiness.
Overall, WeChat's popularity this year has been very good, even exceeding the expectations of Quantum Beat, becoming a super dark horse among the dark horses in the domestic social media market.
The WeChat team said at the press conference that in order to bring users a more convenient and rich experience, the "WeChat Pay" function was officially launched.
This feature allows users to make online payments on WeChat, which is convenient and fast.
Another feature launched is "payment credit", if WeChat payment just makes the unprepared squeak pay feel a huge threat, then this "payment credit" function can be called a big enemy.
According to the description of the WeChat team, the new function of "Payment Credit" is an independent third-party personal credit bureau under WeChat, which can provide a considerable picture of an individual's credit situation through cloud computing and the introduction of artificial intelligence machine learning technology under Quantitative Capital.
The new function "Payment Credit" is a comprehensive processing and evaluation of massive information data, which mainly includes five dimensions: user credit history, behavioral preferences, performance ability, identity characteristics, and personal relationships.
At that time, it will provide credit services for users and merchants in hundreds of scenarios such as credit cards, consumer finance, financial leasing, hotels, renting, travel, marriage and love, online shopping, transfers, financial management, classified information, student services, and public utility services.
There is no doubt that the launch of the "payment credit" function, the platform can collect users' personal information generously, and most of them are very critical private information data, which can be very valuable and can be realized in a variety of ways.
For example, a user posted a dynamic in the circle of friends on the same day and recorded a mood, and the big data will soon recognize that he is not happy today according to his recorded mood, and immediately push a funny video, click the link to jump to the Yixing video.
Or you can push a piece of soothing music at the beginning, and if you want to listen to the full version, click on the link to jump to a music software application, as for pushing that music software, it must be to give the platform a promotion fee, which is not realized.
If there is no moral bottom line, you can even launch big data killing, but the Internet platform under the galaxy will not do this, because there is Fang Hong's constraint there.
However, the real shocking thing about this thing is that Yang Ma has just announced the news on the front foot, and these two major functions have been launched on the back foot of quantum beating, so that many people feel that this is opening a green channel for quantum beating, what kind of treatment is this?
But everyone firmly believes that Xu Jingren, who is quantum beating, definitely does not have this energy.
But if you bring in Qunxing Capital, the parent company of quantum beating, it will be another matter, Fang Hong really has this energy.
Squeak is in a hurry now.
The competitors have quietly walked in front of the front, and have begun to attack deep into the hinterland of their own kingdoms, and they have already gone to your high ground, how can you not be in a hurry to steal the base?
The social kingdom of the goose factory was torn apart by quantum beating, which made today's WeChat, and the example is in front of you, and it is strange if you are not in a hurry.
The operation team held an emergency meeting on the same day to discuss countermeasures, and the unanimous result was that it was necessary to launch a similar product for WeChat's "credit score" as soon as possible, and it must be launched quickly.
So "Sesame Credit" was born in this context.
……
(End of chapter)