Tian Jiayi just got up, Fang Hong seemed to think of something, and quickly stopped her: "Hey, by the way, is there another APP product called 'Connotation Duanzi' under Toutiao?" ”

Hearing this, Tian Jiayi nodded and said: "Well, yes, this is a product that will be launched first than today's headlines, ranking first for the funny APP, and it is currently far more than similar competing products." ”

In 2012, Toutiao first launched funny embarrassing pictures, and accumulated a large number of users with funny pictures.

Then there is the launch of the product of Connotation Jokes, which covers jokes, short videos and efficient pictures.

Only about three months after it was launched, the number of users has reached one million, which is a very good result in the absence of large factories behind the drainage, and almost all of the downloads of Toutiao in the initial development stage come from the drainage and promotion of connotation jokes.

So far, Mr. Zhang has not let the connotation of the joke be realized, but chose to attract products such as Toutiao, and finally monetized through the traffic of Toutiao.

In other words, the connotation joke is actually in the headline series of products, but it is just a tool to attract traffic for other products.

Because the connotation paragraph will usher in the guillotine of supervision sooner or later, Mr. Zhang must be very clear in his heart, so the connotation paragraph is destined to be a tool role, and if it cannot become the protagonist, its core is destined to such a result.

In fact, the product has been extremely controversial since the first day of its launch, and while the number of users has surged, there have been endless voices about the vulgarity of the connotation joke and online violence.

Fang Hong remembered that in his previous life, the product Connotative Joke finally caused a lot of vulgarity, abuse, and online violence in the graphic content and comments at the bottom, which made the regulator swing the guillotine.

"After we acquired Toutiao, the first thing we had to do was to directly shut down the product application of Connotation Duanzi." Fang Hong thought about it and instructed in an orderly manner: "The connotation of this product is full of online violence, abuse and content that violates public order and good customs, which shows that Zhang emphasizes the role of technology too much and does not integrate the correct values into technology and products, which is contrary to the strategy and value orientation of my Qunxing Capital." ”

Hearing this, Tian Jiayi thought for a moment, then couldn't help but look at him and said, "You don't seem to like him very much, it seems that you plan to reorganize the management team after merging Toutiao, and then directly dismiss the founding team?" ”

Fang Hong was noncommittal, seeing his attitude, Tian Jiayi knew that she guessed correctly, this was the first time, in the previous investment or M&A cases of Qunxing Capital, the founding team would basically continue to stay.

"Taking a step back, after we buy Toutiao, he may not be willing to stay." Fang Hong said with a smile: "But the most fundamental problem is that his wild way is not applicable to the current Qunxing Capital, we now have a big business and a big name, and our reputation must be more important, so we must adhere to the core mainstream values to guide, to spread the content that meets the requirements of the times, respects public order and good customs, and integrates the correct values into technology and products." ”

Fang Hong added: "The wild way of connotative jokes is more harmful than good for us, Zhang may have to rely on connotative jokes to attract traffic, but there are so many platform-based Internet companies under my galaxy, there is no shortage of traffic entrances, and we can't go wild ways." ”

Although the product is very popular, the core genes and value orientation of its products fundamentally violate social order and good customs, and it is also destined to be difficult for this product to reach the elegant hall.

The guillotine of supervision will also fall sooner or later, maybe because of Qunxing Capital, it will be delayed for a while, but it will come eventually, and it will bring unnecessary trouble to Qunxing Capital.

Even so, Fang Hong didn't have to wait for the guillotine of supervision to be cut down in the future, he could directly cut it by himself, saving worry and effort, and once and for all.

As for today's headlines, this product has no connotation of the drainage, but after joining the galaxy, there will be a group of "big brother" level products to take care of your little brother, WeChat can give traffic entrance, Weibo can give traffic entrance, Yixing video can also give traffic entrance, etc.

Any one of them is larger and more fragrant than the flow of the connotation jokes, this can be called a group pet level treatment, what else do you need a bicycle?

After a while, Tian Jiayi looked at him and asked, "Is there anything else to add?" ”

Fang Hong shook his head: "Arrange it." ”

With Tian Jiayi leaving, he also picked up the business plan again and glanced at it, as long as Toutiao joined the galaxy, he would definitely rise faster than Fang Hong's previous life.

However, it is worth mentioning that there is a difference between Toutiao and the current news client, and the biggest difference between the two is that Toutiao will push relevant content according to the user's preferences.

If you like basketball, it will push you Jordan and Kobe; If you like politics, it will push you geopolitical hotspots and international games; If you like history, it will give you a push to Qin Shi Huang or Emperor Wu of the Han Dynasty; Of course, if you like vulgarity, it can also push you meat jokes and other content.

As long as you like to watch, it can be given to you, and it can give more, so that you can never leave him again.

Everyone is confined to an information cocoon according to their own preferences, so that everyone can live in their own small world, which is also clearly depicted in the business plan that Mr. Zhang wrote to investors.

At the moment, this is definitely a shocking idea.

In the past, news readers watched what the editor gave them. Now with Toutiao, you can see what you like to watch and what you want to see, and big data understands you better than you.

According to Mr. Zhang's description of Toutiao's product, Toutiao is an active producer of news content, but it is just a porter of news content. Toutiao also doesn't have an editor-in-chief, and it doesn't decide what news users watch.

And behind this is the algorithm, the artificial intelligence, the big data, which knows what the user likes.

This is the ultimate way for Toutiao to emerge and become a 100-billion-level giant in just a few years.

People have a variety of hobbies, and it is difficult to unify them, but in the information cocoon on the headlines, everyone lives in their own world, and feels that the hobbies in the world are similar to him, and they can't hear different voices at all, and the things they don't like will not appear on his information column, because artificial intelligence and big data will not push the content he doesn't like to him, only push the content he likes, how can he not indulge in it? Or even get lost in it?

This kind of model, even Fang Hong is difficult to refuse, so no matter what, he must take this platform into his own hands.

Not only does it have a huge monetization ability, but also other uses are too great, such as the guidance and identification of public opinion, such as the 1450 water army active on this platform, because of the algorithm recommendation, they can easily circle them together, so that their public opinion can not be passed around in their own circles, or the accounts active in this circle are most likely to be the same, the cost of control and intervention will be greatly reduced, and the rate of large-scale blocking and missealing is much lower than that of other platforms, and the cost is much lower.

All in all, this product is an ace-level existence in terms of earning power and public opinion guidance, and Fang Hong naturally wants to try his best to control it in his own hands.

…… (End of chapter)