With the advent of WeChat Pay, the public has indeed felt the convenience, and the WeChat team is also actively expanding more offline application scenarios.

Not only those farm supermarkets under the galaxy, but also some street shops and vendors are also within the scope of promotion, and the promotion method is still "money ability", that is, the idea of burning money subsidies.

For cashless transactions with WeChat Pay, buyers and sellers can get a certain subsidy discount, and at the same time, they can also order the first QR code for free.

In this way, buyers and sellers are willing to use WeChat payment, although the discount is not very much, but mosquito legs are also meat, don't give it for nothing.

The seller is definitely more willing to recommend buyers to use WeChat payment, the number of transactions, the subsidies that can be obtained are actually quite considerable, and thousands of sellers will also spontaneously do offline promotion for WeChat payment, and these subsidies are equivalent to the promotion fees paid to many sellers.

However, the WeChat development team is now brewing another big move, a 10-person development team, which has begun to write the code for the WeChat red envelope system.

That's right, this ultimate is the red envelope system.

A system that can detonate the domestic human society, the current idea is mainly two kinds of red envelopes, one is a peer-to-peer red envelope, and the other is a lucky red envelope.

It is worth mentioning that this matter is not the result of Fang Hong's guidance to the WeChat team, but an idea from within his team.

The design of the red envelope is also simple enough, everyone can initiate a red envelope, and no one has any restrictions on the crowd. The process of initiating is also simple enough, select the amount and quantity, and you can initiate.

Grabbing a red envelope is just a tap away.

There are two main destinations for red envelopes, one is to stay in the WeChat wallet, and the other is to withdraw money.

The withdrawal process is also simple enough, and the withdrawal can be reached within 2 hours on the same day under the premise of binding a bank card, and the card binding operation is required under the premise of not binding a bank card, which can bring huge potential commercial value to WeChat.

The reason why the red envelope system is a big move is that it not only conforms to the characteristics of the domestic human society, but also has a sense of human satisfaction.

Who gives out red envelopes in people's daily lives?

At home, the elders give it to the juniors, and in the company, the boss gives it to the employees.

However, the design mechanism of WeChat red envelopes can be sent by anyone, and at the moment when the red envelopes are robbed by many people, the initiator of the red envelopes will have a sense of satisfaction of "local tyrants" and "bosses", which is suppressed in the family or in enterprises with obvious hierarchies.

Needless to say, the person who grabs the red envelope is a real small amount of money, and the satisfaction is proper.

At the same time, the red envelope system has its potential for great social power.

This point of Squeak Pay can't be played even if you want to imitate it, because Squeak Pay doesn't have social attributes, and even Weibo is unlikely to succeed, the focus of which is the relationship chain of acquaintances, this is only, but that's the PC side.

Compared with Weibo, WeChat is a social platform for acquaintances, especially in the WeChat group, this is a private space, a space that needs to be invited to enter, and a natural sense of trust between each other, unlike Weibo, which is a stranger's square, and the distribution and marketing of red envelopes is stronger.

And it is also based on this familiarity and trust, everyone does not care about grabbing more or less, but more to experience the fun of interaction between friends.

However, if you want to break the circle and really detonate the explosion of WeChat payment users, you also need an external condition as an opportunity, and the WeChat team has already chosen the target, that is, the Spring Festival Gala!

Although the current Spring Festival Gala program is complained by the public that it is not as good as a year after year, the Spring Festival is one of the highest cultural potential energy of the Chinese people, and the traffic of the Spring Festival Gala is still unimaginable and even unattainable for ordinary Internet companies.

The WeChat team's plan is to officially start a national red envelope grabbing activity during the Spring Festival Gala program and the Spring Festival, during the Spring Festival Gala program, users only need to shake it to grab red envelopes, and the operation is simple enough.

……

Weekend of October 26th.

"Red envelope system? Launched during the Spring Festival this year, this is a really good idea, who came up with the idea? Fang Hong was surprised when he looked at the latest report of the WeChat operation team.

He originally thought about it for a while, and then dialed the WeChat operation team, which was to engage in this red envelope system.

I didn't expect the people at the bottom to come up with it themselves, and they have already taken action.

Tian Jiayi, who was sitting on the side, replied: "Wu Yi, the general manager of the WeChat payment business, Lou Gaoyuan was recently promoted and asked him to be in charge of this part of the business. ”

Just a few days ago, Wu Yi was in his office, and he felt that it was noisy outside the office, and a group of young cubs in their twenties who were born in the nineties were shouting and shouting there, and Manager Wu was unbearable, so he went out to ask what they were doing, why they were so noisy, and went to work.

These young people said that they said that they wanted to make an app that could give out red envelopes, and now that they have made it, it is very fun, and they asked Manager Wu if he wanted to try it.

Wu Yi tried it, and soon felt that this thing was very good, and wanted to promote it on WeChat, so he quickly sorted out a material overnight and reported it to Lou Gaoyuan, the current top person in charge of WeChat and one of the co-founders of Quantum Beat.

Seeing the height of this plan, he approved it on the spot, and asked Wu Yi to continue to improve the entire plan, so there was the plan report that Fang Hong saw now.

"Wu Yi has something, Xiao Gao is also getting more and more popular, this person is promoted and used well." Fang Hong knew the power of WeChat red envelopes, and couldn't help but praise the lofty building, and the co-founder team of Quantum Beat is now a first-line celebrity.

Now everyone knows that Fang Hong is also one of the co-founders of Quantum Beat, the name of K God, and now basically everyone knows it.

The other five founders are now all famous, Xu Jingren is in charge of Quantum Beat, and several subsidiaries of Quantum Beat, Lou Gaoyuan is in charge of WeChat, and is now the overlord of the domestic mobile instant messaging social field, Yuan Jie's Kyushu Line is a giant in taxi travel, Sun Xin's Youkefang is a giant in sharing homestays, and Wang Ping is in charge of the Maker Workshop in shared office, which is also the head enterprise in the industry.

At present, these companies have achieved the pole of the industry in which they are located, and they are the big brothers in the industry.

"The plan says that only 500 million red envelopes will be distributed in the red envelope grabbing activity in the late spring, which is a large number, but divided by 1.4 billion, it is less." Fang Hong smiled slightly, and then added: "As the richest man, there is only money left for the poor now, this year's New Year, taking advantage of this festive day, WeChat payment is also being promoted here, then by the way, I will send a big red envelope to the whole people out of my own pocket, and everyone will shake it on WeChat to grab the red envelope." ”

Hearing this, the beautiful assistant on the side asked curiously, "How much do you plan to send?" ”

……