After listening to Wu Cheng's opinion, Fang Hong can also feel at ease to get rid of the original team of Toutiao, without worrying that the departure of the founding team will cause Toutiao to not get up.

"This connotation joke is going to be shut down, there has to be a new replacement, in addition to the connotation joke under the original headlines, there are also several short video platforms, I have watched them all, overall, embarrassing and embarrassing." Fang Hong looked at Wu Cheng and said, "Let's launch a new APP, the name is Douyin." ”

Tik Tok?

Wu Cheng and Qiu Guangcheng looked at each other, the big boss had already thought of a name, and it was rare to be so attentive.

After a while, Fang Hong said: "The three things Lao Wu just said are the core, and how the brand promotion strategy unfolds determines the operating tone of the product. ”

"The tonality of its main content revolves around two factors, and when we do content, we must do it in the direction of these two cores, although there are some very subdivided tracks that are different from the mainstream content, but the overall traffic proportion of the subdivided track is very low."

At this moment, Wu Chengshun took out his mobile phone and clicked on the recording function, but he may not remember it all, so he will sort it out when the recording comes.

Fang Hong came over this time to give the general direction and basic ideas, as long as he follows the formulated route, he will be 100% successful, because in his previous life, Mr. Zhang has already verified it.

"After a wide range of heavyweight product promotion, there will definitely be a large number of young people pouring into the new app Douyin. At this time, how to retain these young people depends on the strategy of the product and the operation side. ”

"On the operation side, Douyin's content should be pushed forward cluster by cluster, which means that it may be within a month or half a month, and a large amount of its content is a way to play."

"After Douyin is launched, I will go to Yixing Media Group to look for those unknown trainees on the 18th and 28th lines, and a large number of young brothers and sisters want to enter the entertainment industry, looking for about 35,000 people, young people who can sing, dance, and have relatively high appearance, so that they can publish completely consistent content in Douyin according to the guidance of the operation side."

Why did Fang Hong choose Wu Chenglai to focus on this sector?

Because Douyin wants to rise, it needs the resources in the hands of many subsidiaries of the group company, the traffic support of WeChat and Weibo, the support of artists, music copyrights, film and television copyrights of Yixing Media, and the technical support of companies such as quantitative capital.

If you want to be able to quickly integrate and dispatch these resources, if you choose a random person to be responsible for this matter, you have to report to the parent company to request the resource tilt of other subsidiaries.

The competition in the Internet industry is often decided within one or two years, and once someone stands out from the encirclement, it is difficult to subvert.

And Wu Cheng's identity is very critical, he is one of the members of the board of directors of Qunxing Capital, and the efficiency of the resources of the group company is up, and the parent company directly notifies the subsidiary, and the cooperation is over.

At this time, Wu Cheng was surprised: "Gather so many people to publish completely consistent content? ”

Fang Hong said with a smile: "Hehe, when young people watch exactly similar content every day, they will have a very strong impulse to imitate and copy. At this time, it is necessary to test the ability of the product side, why? Because if I'm brainwashed by your content and I imitate and learn, but I can't do it as well as you, then my motivation will be hit, and I won't do it. ”

"So after Douyin is launched, its product logic should be different from other competing products, it can be recorded in segments, you can record a pose, and delete this paragraph if you think it's not good, which completely saves the editing work and focuses on convenience."

Speaking of this, Fang Hong thought for a while and added: "In addition, a powerful filter system is also needed, and the result is that no matter whether you look good or not, the videos you shoot through Douyin are all good-looking, you are all beautiful and handsome, filters can give content creators confidence, good-looking and easy to use, then what it brings to users is a completely positive incentive, and more content will be produced and published." ”

"Let's talk about why we want to release consistent content, it's like the advertising bombardment of brain platinum, the content is consistent, but the iteration should be high-frequency, that is to say, ten days and half a month to change a stubble, today this pose action is very hot, everyone is following the trend, ten days and a half a month later, another style change is on fire, a large number of people follow the trend to imitate, so connect the cluster by cluster advancement."

"With such a combination of punches, the richness and iteration of Douyin's content will be very strong, and the content production capacity will be very high, so it will definitely be able to retain users."

Wu Cheng suddenly realized that the big boss is the best product manager, and the arrangement is clear, but his identity cannot be grasped in person, and many places in the huge galaxy need him to make decisions and control the general direction.

After a while, Fang Hong continued: "After the above implementation is in place, the next step is the problem of traffic distribution. Users are attracted to the Douyin platform by publicity, and users create content, but no one reads the content posted by users, no one likes it, and no one comments, so the enthusiasm of users will be greatly frustrated, so the key to solving this problem is the distribution of traffic. ”

"Douyin's traffic distribution system should be balanced, in Douyin, every creator must have the opportunity to create a hit, and have the opportunity to get huge traffic, as long as your content is good enough, you can quickly let a large number of people see it, and the traffic distribution model recommended by the algorithm can give everyone a chance to become a hit, and the probability is very large."

The algorithm recommendation is being done by the original headline department, but it is not good enough.

This requires Chen Yu's quantitative capital to provide Toutiao with strong AI algorithm technical support, which shows the importance of Wu Chenglai's responsibility, if it is another person, he goes to Chen Yu to seek technical support, people may not be able to bird you, the core technology is open to you, what benefits can I get? Besides, how old are you? Do you think you're the big boss?

But at this moment, Fang Hong said clearly: "Before talking about algorithm recommendation, I want to talk about how the public obtains information in their daily life? ”

Fang Hong raised three fingers and said: "It's nothing more than three ways, follow, search, and be recommended." ”

Immediately afterwards, Fang Hong expanded: "Follow, very typical is the official account of Weibo or WeChat, after you follow an account, you can continue to see the content published by this account and get the information you want." ”

"Search, spiritual search, baidu search, etc., when your needs are very clear, you can get the information you want through the search engine search method of keywords."

"Being recommended, this is the model of Douyin and Toutiao products, after you open the APP, read a few articles casually, click a few likes, and you don't have to worry about the rest, the algorithm will recommend content to you based on your reading behavior, you just lie down, the system will feed you content, and it is exactly the content you want."

……