At this moment, the team of Qifubao is working on the WeChat red envelope system, and one of the middle-aged men attending the meeting said: "Just today when I was having lunch, my daughter who is in college kept holding a mobile phone and shouted that she couldn't hear her after several meals, so I was very curious about what she was playing and was so fascinated." ”

Speaking of this, the participant looked around at the group of colleagues and said: "When I got closer, it turned out that she was grabbing red envelopes with her classmates in the WeChat group chat, and after I asked her, I found out that they had been playing for more than two hours, and they were all grabbing red envelopes." ”

Everyone was surprised, and the product manager sitting next to him was curious: "Can grabbing a red envelope last more than two hours?" You're willing to spend money on your daughter......"

The other participants laughed as well, and he immediately explained, "No, no, listen to me." The point of the problem is that you can play for more than two hours, you know why? ”

The crowd shook their heads and waited with interest for what he would do.

So, he recalled: "It turned out that she and her college classmates were in the group chat based on the mechanism of WeChat random red envelopes, and then spontaneously added a rule to play a game of red envelope relay race, they stipulated that each time a total denomination of 10 yuan of red envelopes will be sent, and then whoever grabs the largest red envelope, this person will continue to send the next one, and then everyone grabs together, grabs the largest one and continues to send it, and so on." ”

After that, they planned to play a little more exciting, and changed the rules again, stipulating that whoever grabbed the least red envelopes should relay the next one. In this way, they played for more than two hours without eating, which shows how much fun they have. And I heard my daughter say that many of the divers in their classmate group chat group who have not been bubbling for a long time have also been blown up by this red envelope game, and she said that this WeChat group has never been so lively before. ”

Speaking of this, everyone couldn't help but think thoughtfully.

And he looked around at the participants and said: "I said that my daughter's example, from the small to the big, from the case around me I can imagine that at this moment, the WeChat platform, its user activity may be unprecedented, now I don't know how many people, I don't know how many WeChat group chats are as lively as my daughter's WeChat group, so up to play similar red envelope games." ”

The product manager at the meeting took a long deep breath and couldn't help but say: "Although it is a competitor, although it is a bit ambitious, I have to say that the creativity of WeChat red envelopes is really wonderful, and the human factor contained in 'grabbing red envelopes' has brought unimaginable heat to WeChat, and its value is definitely far more than 10 billion." ”

The middle-aged man who attended the meeting nodded and said: "Yes, from the small game of red envelope relay race played by my daughter and her college classmates, WeChat red envelopes have stimulated all the factors such as greed and hatred in human nature, and when people face the stimulation of games and money, the irrepressible excitement and endless desire are naturally stimulated." ”

Another participant added: "The time chosen is also very smart, there is nothing to do on the day of the Chinese New Year, there is time, from the current heat of the outside world, the speed of transmission is faster than all of us imagined, like the speed of the spread of the disease has set off the trend of 'WeChat red envelopes' has exceeded the imagination of all industry insiders, including you and me, and maybe it has also exceeded the expectations of the WeChat team." ”

The person in charge of the seminar said: "In my opinion, the analysis is very good, the study of the opponent is an important starting point to break through the information barrier, for this red envelope system, we have not run through a model for the time being, the underlying logic of the business has not formed a closed loop, let alone be able to make an ecology, we should now be in the stage of laying a solid foundation, polishing our products, and finally forming a set of combination punches to effectively empower the product......"

One of the participants had just joined the Ahri department, and when he heard his boss open his mouth to empower and close his mouth, he wanted to scold his boss, can he speak well?

But for the sake of his job, he still endured it.

The other participants were very calm, and even could seamlessly connect with the words of their bosses, what granularity, combination punch, refinement, methodology, point, line, surface, and tipping point......

……

But then again, who is Squeak's biggest competitor?

Now there is no need to dispute, it is WeChat.

It is no exaggeration to say that the current Squeaky Pay is really panicked, super panicked.

The main reason is that this operation of WeChat has stunned everyone, especially the competitors.

In one day, it achieved a net increase of 300 million users, and its market share soared from single digits to 30%.

Such a terrifying momentum seems to give people a feeling that once this year passes, the top spot in the field of mobile payment must not fall;

A starting style has such terrifying power, can it be returned?

As a competitor, it is normal for Qifubao to panic in the face of such a sudden situation, and everyone panics.

Teacher Ma said that this year could not be passed.

……

Although there is more nonsense literature among Squeaky Pay insiders, the prediction and judgment are not wrong, the WeChat red envelope function is only online today, and the tens of billions of red envelope carnival in the early morning of Chinese New Year's Eve is still in the countdown stage, and countless WeChat users are now the first to experience the red envelope system.

In the morning, everyone started out as a test of giving each other red envelopes, but it quickly became a real carnival.

Some relatives and friends groups, work groups, etc., group members will "blow up" their elders or company bosses with blessings such as "XX Wanfu Jin'an" and "XX Shoubi Nanshan".

When a blessing is repeated by the group members on the repeater, the elders or bosses who are usually named can only obediently come out with real money and send red envelopes.

This is all "forced to the palace", I can't say anything if I don't send one, and everyone is sending you blessings, this situation is still in the New Year's Day, and it won't be a black face, right? And you can't make an excuse that you can't use WeChat, because you usually use WeChat to notify and distribute work tasks when you are at work.

I had no choice but to obediently send red envelopes.

After the bosses sent out the red envelopes, they secretly scolded the WeChat platform for cleaning up these useless ones, thinking that the bosses didn't like this red envelope function very much.

……

These are just appetizers, grabbing K God's tens of billions of red envelopes is the most exciting, even a dime has a large number of people on the Internet, not to mention that as long as you grab the 10 billion red envelopes to celebrate the New Year, there will be a minimum of 10 yuan, and you can even grab a super red envelope with a denomination of 1 million yuan against the sky, so as to get rich overnight.

As time passed minute by minute, gradually into the night, people in the north and south of the river after eating a sumptuous Chinese New Year's Eve dinner, a large number of young people opened WeChat while waiting for the arrival of the early morning of Chinese New Year's Eve to prepare to rob, while chatting in the group.

As for the Spring Festival Gala or something, young people are not interested at all.

The popularity of the online discussion of the Spring Festival Gala was completely crushed by WeChat's 10 billion red envelopes to celebrate the New Year, and now there is really no one who can compete with any other hot spots, and people who can surf the Internet already know and are preparing, and this red envelope activity on WeChat has monopolized the eyeballs and attention of the people across the country during this Spring Festival.

Everyone is waiting for the arrival of the early hours of the morning, and at the same time fantasizing that they can become the chosen ones among the 2015 people, as if they are waiting for the lottery to be drawn in the early hours of the morning, and they are extremely looking forward to it.

Minutes and seconds passed, and the countdown to the last ten minutes was officially entered in the early hours of the morning.

At this moment, hundreds of millions of WeChat users across the country have opened this social software, and everyone is gearing up to arrive in the early hours of the morning.

……