Chapter 971 [The game box is online, causing a sensation in the industry]
In the last two trading days before the next holiday, the A-share market began to fluctuate and consolidate, and the long funds did not exert their strength, and the subsequent holidays were still affected.
The two stocks of Quantitative Capital and Toutiao have diametrically opposite trends, the former has rebounded in the past two days and even wants to reverse on the last trading day before the holiday, while the latter has rebounded one day and fell further on the last trading day before the holiday.
During this time, Fang Hong did not pay much attention to the capital market, and his focus was still on the layout of the game industry.
As May approaches, the game box platform is confirmed to be launched on May 1, Labor Day, and at the same time, on the day the game box is launched, "Glory of Kings" will also open the undeleted public beta at the same time.
At about 16 o'clock in the afternoon of April 30, Fang Hong logged on to his personal Weibo account and updated a news:
[The game box will hold a press conference tomorrow and officially take the lead in launching the national server, and at the same time, the first MOBA mobile game developed by WeChat's game studio "Glory of Kings" will also land on the game box platform.
This game is very good, there are three modes of 1V1, 3V3 and 5V5, and the heroes in "Glory of Kings" are also very distinctive, many of them are well-known celebrities, including Zhong Kui, Li Yuanfang, Hua Mulan, Di Renjie, Li Bai, Liu Guanzhang of the Three Kingdoms, etc.
Personally, I like Li Bai, the hero, very IMBA, you can play five, tomorrow we will be online tomorrow in the live broadcast room of Lingke TV guest as a game anchor, take everyone to play this game, see you tomorrow afternoon. 】
K God once again personally went down to promote "Glory of Kings", a proper super top boss, this is actually the prototype of live broadcasting, but K God brings game products.
As soon as Fang Hong's Weibo was released, the popularity of the keyword "Glory of Kings" skyrocketed in the spiritual realm search and Baidu search.
In fact, the "Glory of Kings" team has already started to promote and build momentum, and the popularity is also there, but it is not as high as the attention brought by Fang Hong's Weibo, which is the charm of the super top stream.
……
The next day, May 1.
On the morning of the same day, the game box held a press conference, and more details were exposed at the press conference.
As the press conference progressed, many players, gaming media, and industry insiders were shocked.
Because the official announcement of the game box adopts a new monthly subscription model, all games on the platform are free to play, and it has been announced that the platform game library has 6891 new and old games, including many well-known top 3A masterpieces.
This is a pioneering model in the field of the game industry, providing the market with a new model for game manufacturers to earn profits in addition to free and paid buyouts.
Covering the console side、Mobile game side and PC side,The console side has reached a cooperation with Sony,And the CEO of the game box further revealed at the press conference that it is negotiating with Microsoft。
And with so much game content, as long as the monthly fee members can play all the content.
Domestic players were shocked.
According to the content announced at the press conference, the subscription fee for the game box national server area is 29.99 yuan/month, and the pricing for Asian, European and American servers is 9.99 US dollars/month.
As long as you subscribe, all the games in the game box can be played, and there is no additional recharge service, and there is no such thing as paying for free items in the game.
In addition, the subscription service provides three payment methods: monthly, quarterly and annual.
There are also a range of discount offers.
Buy a quarterly subscription service and enjoy a 9% discount; 20% discount for annual payment; One-time purchase of more than three years (including three years) can enjoy a 6% discount; All users who purchase a subscription service for the first time, regardless of how long they have purchased the subscription service, as long as it is the first charge, can enjoy a 7% discount.
If you are pursuing cost-effective for the first charge, it is most cost-effective to choose a period of more than one year and less than three years, and if you are a one-time recharge for more than three years, you can enjoy a 6% discount.
At this moment, an industry insider at the press conference couldn't help but say to his colleague next to him: "I didn't expect the game box to choose the subscription model, and the ambition is even bigger than I imagined." ”
His colleague immediately said: "With such a low price, I'm afraid it's extremely difficult to make a profit, right?" ”
He immediately shook his head and said: "If there are few users, it is naturally impossible to make a profit, but there are enough users on the platform?" What about hundreds of millions, billions, or even billions of users? When the user scale of the game box breaks through to that critical point, it can be recycled, so it is said to be ambitious. ”
"This model, only giants can play, and only giants dare to play like this. In the early stage, we must operate with huge losses until we reach the breakthrough of the critical point of the user and the arrival of the inflection point. ”
"Come on, Game Box has such a subscription model, and the end of pirated games in the mainland has arrived. The first charge is 7% off the monthly fee, and you can play all the games on the platform for only 21 yuan, and I will definitely choose to pay 21 yuan to subscribe, and I am too lazy to bother to find pirated resources. ”
The game box will indeed bring an unprecedented impact on the domestic piracy market,Buy a traditional genuine 3A game masterpiece,Buy a game will cost a few hundred dollars less,It is unaffordable for most domestic players,And play more than one。
If you buy genuine games, you have to buy two or three games for thousands of dollars, and with such an expensive consumption, players will have enough motivation to find pirated resources, even if it is a little harder, after all, they don't need money.
But now it's different.,As soon as the game box platform comes out,You only need to pay a monthly subscription of 30 yuan to play without discounts.,And it's not a game.,But all the games in the game library in the platform can be played.。
This is especially good news for the group of stand-alone gamers, you can play a lot of games for only 30 yuan a month, even if you clear a 3A game masterpiece a week, you can clear 4 games in a month, it is definitely enough fun, if you change to the traditional buyout system of genuine payment, you have to pay more than 1,000 yuan.
As soon as the platform was launched, there are nearly 7,000 games of various genres in the game library, ranging from classic and nostalgic old games to the latest top triple-A game masterpieces.
As long as you spend 30 yuan, you can play casually, you can't play, you can't play at all.
The vast majority of players will definitely choose to spend this 30 yuan, not to mention the time and energy spent just trying to find pirated resources, and use this time to work overtime to play screws, and there are several 30 yuan.
As long as you spend 30 yuan, download the game box client, search for your favorite game, and then click to install, and then you can play and enter the game with one click, it's that simple and direct.
You don't need to find resources, you don't need to study how to patch, how to mod, you don't need to do anything.
With the exposure of the subscription model of the game box, many industry insiders predict that this will change the entire game industry to a certain extent, bringing a new direction to the industry.
Because no one has been doing this model before.
In Fang Hong's previous life, Microsoft's game subscription service "Xbox-Game-Pass" was launched after 2017.
Therefore, in this life, the subscription system of the game was taken by Fang Hong, so that the game box platform became the pioneer of this model and the first person to eat crabs, and he will definitely eat the biggest cake in this direction.
……
(End of chapter)