Chapter 980 [The support plan broke the news, and the industry exploded]
Fang Hong, who was broadcasting live, also learned about the price fluctuations of the box props of "Glory of Kings" through some barrages.
At this moment, the boxes received by the people under his hands on the trading platform were all sent to Fang Hong's game account, with more than 500 single transactions and more than 7,000 boxes at the highest.
Fang Hong chatted in the live broadcast room while receiving the props: "I heard that the price of the box has risen to more than 15 yuan, and the price fluctuation is indeed a bit big, but it's okay, I will definitely fill up 1 million boxes and send out the prizes." ”
"The main reason is that our demand is a bit large, the output of game props is not so much, and not all players will take it out and sell it, even if seven or eight million are produced today, most of them may have been fired by players, and the supply exceeds demand, and the price increase is normal."
"I won't send prizes to the winning audience in the live broadcast room, I'll just arrange for someone to send them when I go back to the air. Still playing games? If you don't play, you won't play, let's stop here, and we'll talk to everyone about it again. ”
At this time, there was a barrage drifting by: [It's a bloody loss if you don't sell skins, this game is obviously a phenomenal new product that is going to explode, with an online rate of more than 3 million on the first day of the public beta, no matter how you look at it, it's a rhythm of going to tens of millions of online rates, from a business point of view, this is a very unsuccessful decision for game developers, causing huge losses. ]
Fang Hong couldn't help but laugh when he saw this barrage: "From a business logic point of view, maybe the official directly learning the model of "League of Legends" to sell skins will bring greater benefits, the reason why we chose this model is not to blindly chase profits and lose more valuable things, sincerity!" ”
"There is a saying in the "Book of Rites and Universities" chapter: The house of ice cutting does not raise cattle and sheep. It means that in ancient times, families with horse-drawn carriages were very rich, and families with ice cubes were extremely rich, so these families should no longer do the business of raising chickens, ducks, cows and sheep to others. The ancients were really wise, and we should learn from the ancients, which is also the kindness and moderation in the bones of Chinese civilization. ”
Although it is possible to indirectly siphon profits from the studio, it is not said that this is a fact, but it is a fact that this model can feed more people, and it is also a fact that it is more friendly to players, because it will not cheat Krypton and will not force players to have Krypton gold, as for the players themselves willing Krypton gold, especially the local tyrant players crazy Krypton Gold is another matter.
Fang Hong added with a smile: "Besides, this mode may not make less money, we believe that the vitality of this game will be longer under this mode, and it will naturally bring more generous returns with the extension of the game's vitality." ”
Many players said in the live broadcast room that if this is replaced by a goose factory, it is impossible to let go of any opportunity to monetize, and it is definitely to maximize benefits.
After a while, Fang Hong said: "I have downloaded the game first, and I have received a lot of boxes of props, which can be sent to the winning audience first, and handed over to my subordinates to send a part." ”
Now there are not so many boxes on the trading platform, and the price is blown up, and if it continues like this, the price of each box will soon be speculated by merchants to 20 yuan each.
In the Internet era, the news spreads very quickly, and now many people know that Fang Hong wants to collect 1 million boxes, and he is not bad for money, so some middlemen are even grabbing goods and hoarding them, and then hang them out at a higher price for Fang Hong to pay.
The price of the box props was blown up like this, Fang Hong was naturally not short of this money, but he couldn't bear it.
It's also very simple to break the trick, now there are more than 300,000 boxes on the account, but there are not so many boxes on the market for him to quickly collect 1 million, so first send these more than 300,000 boxes to the winning player.
And the player who receives the prize, at this point he has two options.
One is to choose to open the 100 boxes by yourself, and the other option is to sell them on the trading platform for cash, and now the price has risen to 15 yuan each, and you can realize 1500 yuan if you sell it.
For many ordinary players, especially civilian players who do not krypton gold, this is a considerable amount of income, and it is more cost-effective to sell it directly for cash.
In fact, it is true, most of the players who received 100 boxes of prizes did not open them themselves, but chose to sell them for cash, and they also know that the price of box props is so expensive now, and it has skyrocketed several times because K God is collecting it on a large scale, and when K God finishes collecting, the price will definitely fall, and now is a good time to sell high.
As a result, many players who received the prize hung up and sold it backhanded, and there were more than 100,000 boxes of props in the market, and most of the lists were about 100, which was obviously the winning player changing hands.
After the price of the box rushed to 15 yuan apiece, it began to fall gradually, and some middlemen who wanted to take the opportunity to make a price difference saw this situation, and they panicked, and they didn't dare to cover it for fear of smashing it in their hands, so they quickly chose to sell at a reduced price.
The original skyrocketing price was quickly knocked down, and Fang Hong easily reached the goal of stabilizing the price.
Although there are actually no 1 million box items in the market, you can accept a part of it and send it to the winning players immediately, and some players will not open it themselves but sell it, so that they can buy these box items from this group of players and send them to the remaining players.
By repeating this cycle a few times, you can complete the actual transaction of 1 million boxes and complete the distribution of prizes to 10,000 winning players.
……
At the end, Fang Hong suddenly said in the live broadcast room: "Oh yes, I broke the news with the big guy in advance before the next broadcast." ”
When the investors who were diving onlookers heard this, their eyes lit up instantly, big man, are you finally going to be interested in us? It's not easy to wait for this moment.
Fang Hong said unhurriedly: "The operation team of the game box is drawing up a support plan for independent game developers, starting from 2016, an annual new work selection competition will be held every year, and the game works that apply for the competition must be a new independent game production company established within three years. ”
"As long as this condition is met, both domestic and foreign independent game producers can sign up to participate, and the game box platform will take out 500 million US dollars and more than 3.1 billion yuan as a reward every year, which will be shared by the top 30 works of the year, and directly rewarded in cash."
"I personally decided to implement this matter from 2016, and I will take out $500 million a year to support more independent game developers."
"The cutting-edge game works that won the annual championship will be directly rewarded with 100 million US dollars and platform-level publicity and traffic exposure support, and the runner-up will be rewarded with 75 million US dollars plus platform-level publicity and traffic exposure support; The annual third runner-up will be rewarded with 50 million US dollars, plus platform level publicity and traffic exposure support. ”
"The fourth and fifth places will be awarded 25 million US dollars plus platform level publicity; The sixth to tenth places will be rewarded with 15 million yuan plus traffic exposure support; The eleventh to thirtieth places were each awarded $7.5 million. ”
Fang Hong exposed this new material, and the audience in the live broadcast room was stunned, the investors were stunned for a while, and some practitioners in the game industry were incredible.
The cash reward for the first place alone is 100 million US dollars, which is equivalent to more than 600 million yuan, and the best-selling masterpieces may not be able to obtain such high profits, as well as the promotional resources tilted by the platform.
Even if the least is 7.5 million US dollars, it will be 50 million yuan.
The news began to spread in the industry like wings, and the people in the industry exploded in an instant, and some game developers who were diving in Fang Hong's live broadcast room and had the idea of developing games independently were so excited that they were excited.
…… (End of chapter)