Yu Chenliang nodded: "That's right, and it must be combined with social networks to work." ”

Fang Hong secretly said that this is a talent, and now at this point in time, he has accurately seen the trend of the industry in five years, such talents are rare, Fang Hong said quietly: "Why do you want to combine with social networks?" ”

Hearing this, Yu Chenliang said: "Because I found that the current traditional e-commerce companies, such as Ahri and Jingdong, do not socialize, and directly hang up a store online. The situation is different from ten years ago, and the rise of social networking platforms such as WeChat, Weibo, and Toutiao can impact traditional e-commerce. ”

"In addition, the development of social networking platforms also needs to be monetized, and one of the directions I have in mind at present is to grab meat from traditional e-commerce and grab the resources there. Judging from the anchor incident, the social networking platform is far more powerful than his host agency and Lingke TV. ”

"Based on this anchor incident, we can assume that such a model can be deduced. What is the relationship between the social network platform, the anchor bringing goods, and the small e-commerce company where the anchor works? The anchor has accumulated a large number of fans on my social network platform and even become the head anchor, and small e-commerce companies have to rely on the anchor to attract traffic and bring goods if they want to sell goods. ”

Yu Chenliang, who is getting better, gushed: "What the social network platform has to do is to make the anchor popular, let the anchor become popular and make him make a lot of money, and at this time, the small e-commerce company that wants to sell goods will be splinted between the big platform and the big anchor." ”

"For these anchors, when my social networking platform pushes them, popularizes them, gives them traffic, and makes them make a lot of money, it is also to use his influence to pull customers' traffic and eyeballs from traditional e-commerce giant platforms such as Ahri. Therefore, the competition object of social networking platforms is by no means a small e-commerce company sandwiched in the middle, but traditional e-commerce platforms such as Dibao and Tmall. ”

"Now the traditional e-commerce is not live broadcast, nor social, I am popular one by one, let the big anchors play the role of opinion leaders to engage in live broadcasting, live broadcast here to buy, traditional e-commerce even if it is a link on the live broadcast with goods, your e-commerce has to give me money, which means that I have grasped the traffic entrance."

"I made a lot of money through this live broadcast, at this time, I first fed these big anchors with goods, and then said, as for the anchors because of this, I even felt that my own ability began to coax, don't worry, wait until the customers have pulled my platform from the traditional e-commerce, the pattern has taken shape, and there will be ways to clean up the disobedient anchors in the future, just like digging treasure has just gotten up, and then let them know whether it is their own ability or the platform."

When Yu Chenliang said this, his tone was sharp and decisive, he was the material of a leader who did big things, there was a way to be kind and not in charge of the army, Fang Hong estimated in his heart that this person might have the ability to take charge alone.

After a while, Yu Chenliang said: "It's too easy for social networking platforms to clean up individual anchors, and small e-commerce companies may not be able to handle their big anchors at will, because it is difficult for it to become popular again, and small e-commerce companies have to rely on larger platforms." ”

"But a super platform like WeChat is already at the top, it's easy to make a new anchor popular, the new anchor gives me a higher share, I will give him more traffic, and the disobedient anchor will give him a limit, how much traffic an anchor can get can be calculated and accurately distributed, so no matter how big the anchor is, don't have too many ways to pinch him in front of the super platform."

Yu Chenliang paused for a moment before saying, "Of course, you have to make them popular at the beginning. But you can't directly praise it, but first support potential small e-commerce companies, give them strong support, and then sign another anchor through this small e-commerce company, this anchor We indirectly give traffic and support through the small e-commerce company he signed, and make him popular and popular. After that, you have to stomp on the anchor's owner vigorously. ”

"That is to say, through the dominating energy of the social network platform in new media public opinion, on the one hand, to support the head anchor, on the other hand, to suppress the anchor's owner, what happened, in the entire public opinion propaganda is to support the anchor, amplify the things that are beneficial to the anchor, the anchor's voice is seen by more people on the platform, and the things that are not conducive to the anchor's owner are also amplified, and the owner's voice is limited."

Yu Chenliang has such a strategy, which is also based on the fact that the current traffic can be accurately controlled by algorithms, in other words, the anchor and the owner, whose voice is mostly not their own decision, but the algorithm of the super platform to control, it can be seen that which platform is more powerful is self-evident.

But at this moment, Fang Hong didn't show any clear attitude, but said concisely: "Go on." ”

Yu Chenliang then thought and said: "After the anchor is powerful, the anchor will be a person in the future, and when he needs to clean up in the future, it will definitely be much easier to clean up than a company like his owner with a certain amount of capital." When he gets up, I will harvest again, and I can harvest whenever I want, as for the time when the harvest has not yet reached the early stage, I naturally need to hold him and cut him to make a lot of money, because the power of the anchor is needed to do the live broadcast with goods, and grab the resources from the traditional e-commerce, so that everyone is used to buying goods and watching the live broadcast. ”

As time passed, Yu Chenliang put out the idea of how to grab meat from traditional e-commerce through the super platform of social networks, and the main line of thought is not so complicated, that is, to use the advantages of social networks to support anchors to act as opinion leaders for online purchases, so as to seize the entrance, so that e-commerce companies will have to pay even if they hang a link entrance.

Yu Chenliang also gave a clear solution, and the idea is not complicated, first praise the small e-commerce company, let the company support the spokesperson to go to the front of the stage to be the anchor with goods, and then the super platform supports the anchor with goods.

The owner of this anchor is afraid of the risk of key people, and he will definitely worry that his anchor will be out of control, and he is very afraid that the company will collapse after the anchor is poached by others one day, this is the so-called key person risk, in order to solve this potential risk, he will definitely suppress the anchor internally, and he can't let his family dominate.

In this way, there will be contradictions and conflicts between the head anchor and the owner, and at this time, the super platform will secretly pull the bias and continue to support the anchor, and the traffic controlled by the algorithm is conducive to the amplification of the anchor's voice in publicity, which is not conducive to the voice of the owner.

When the anchor does not have the support of the owner, even if the anchor is big, he is still an individual, and for the super platform, there are 10,000 ways to clean him up in the future, such as algorithm-controlled traffic to him for a long time, slowly and gradually marginalized through time consumption, support new anchors, etc., so many ways can always pick out a suitable one to clean him up.

At this moment, Fang Hong didn't say a word, but he was also thinking about something in his heart.

Whether or not to engage in live e-commerce now seems to be a choice, but the impact of this game on the real economy, as Fang Hong, who has been reborn through crossing, is also clearer than everyone.

With the rise of live streaming, a team of top anchors and dozens of people can take away hundreds of millions or even billions of profits, which can feed tens of thousands of jobs in the real economy, and after the rise of live streaming, dozens of people have taken it away.

But at this time, a Yu Chenliang popped up and Fang Hong was also very clear about one thing, the rise of live broadcast e-commerce was doomed, and now he could pop up Yu Chenliang in front of him, and he might not be able to jump out of a person named Zhao Chenliang and Wang Chenliang to another big guy one day.

In short, if you don't do it, someone will do it.

Let's just talk about this Yu Chenliang, if you don't use him, maybe one day he will resign and run away, maybe someone will appreciate him, and he will do it.

If you don't do it, when someone else does it and gets up because of it, you may be pry open your moat by others. Now a talent like Yu Chenliang has a clear view of the live broadcast e-commerce in five years, if he is not used, the so-called heaven will not take it, but will be blamed; When it doesn't work, it suffers.

Fang Hong is not an indecisive person, after some thought, he made a decision in his heart, the matter of e-commerce live broadcast with goods, must be done!

But at the same time, it is also necessary to spend more brains to adjust the distribution of interests, and not to overconcentrate profits in the hands of a few people, to avoid the embarrassing situation that a head anchor with a team of dozens of people here earns hundreds of millions, billions or even tens of billions, and the factories of thousands of people in physical enterprises over there can't open the pot.

In the final analysis, it is still a matter of profit distribution, as long as the cake is cut well, there is nothing wrong with live e-commerce.

At least the knife that cuts the cake is in your own hands, and the initiative is in your own hands, how to cut this cake, and how to distribute it is something you can calculate, if you let others do it, there is a high probability that it will be no different from the situation in the previous life.

At the end, Fang Hong put away his thoughts and looked at Yu Chenliang in the video video: "I generally understand what you said, WeChat is not suitable for this thing, the volume of Weibo is a few meanings, and Lingke TV is even worse." Toutiao can, this area is currently developing very well, I don't think the volume in the future will be worse than WeChat, and it is also betting on the field of short video, and its Douyin short video project will be launched soon. ”

Speaking of which, Fang Hong immediately decided: "Resign from the position of Lingke TV, go to Toutiao, go to the Douyin short video project team to be responsible for this section, and after you do this, you can do it according to your ideas." What do you think? Are you willing to transfer to Toutiao to catch the Douyin project team? ”

……

(End of chapter)