Entering December, Yu Chenliang has completed the handover of Lingke TV, and joined Toutiao, becoming the head of the company's short video business segment "Douyin" project team.

For Yu Chenliang, this is a major personal opportunity and a challenge, and if he can't get up, it is unlikely that there will be such an opportunity in the future.

For Fang Hong, this is another very bold decision, because the short video business is a very important sector, and it seems to be an inconspicuous track now, but Fang Hong knows very well that if Yu Chenliang messes up, he may lose the advantage of the short video track, which is definitely an incalculable loss.

The success or failure of this track is directly related to whether Toutiao can truly become a trillion-dollar market value in the future.

You must know that the current market value of Toutiao is more than 265 billion, of which 250 billion is a bubble that has been blown up, and it needs to be filled in by future value growth, and the short video track will be the top priority.

However, the most thing Fang Hong does now is to make a decision, which is actually a sparse and ordinary thing for him, and he has always used people without doubt, and if he makes a decision, he will wait for the result, whether it is a fruit or a bitter fruit, he has to bear it.

……

On Thursday, December 3, Yu Chenliang, who joined Toutiao, and the team members of the project team had almost run in, and the long-prepared short video product "Douyin" was officially launched today.

The battle for the launch of new products is very big, not only Toutiao itself is promoting, but also several major Internet platforms under the galaxy are pushing.

For example, WeChat and Weibo are pushing streams, including its streaming video website Yixing Video, which makes Douyin gain huge traffic exposure as soon as it is launched.

Yixing Video not only pushes streams, but also promotes more resources, such as some video content on its own platform is cut into short videos and directly transported to Douyin.

In addition, Yixing Media Group also authorizes music copyrights.

There are other big bloggers of the galaxy platform, the head closing UP master, etc., are very face-saving, and they have opened headline accounts and Douyin accounts to attract traffic, which is not very resistant to them, on the one hand, they can have one more channel across platforms, one more source of income in the future, and they can also sell the owner a face.

It is no exaggeration to say that Douyin is simply incarnated as a "group pet", and as soon as it is launched, it is lined up by many "senior brothers", and there are all kinds of head bloggers and head UP masters.

The launch of Douyin in this life can be called a dream start, such as WeChat, these super platforms are all galaxies, so they will not become competitors, and they don't have to worry about backstabbing each other, on the contrary, they will become a big help.

Other competitors,At present, in addition to a Kuaishou, there is no need to worry at all,As for the goose factory of QQ, there is no threat,After the social hegemony in the era of mobile Internet,The current goose factory should be a game company in the eyes of people,And the game business sector is now also "game box" competition。

The momentum of Douyin's launch was too big, and people in the circle knew about it overnight.

Similarly, on the same day, it reached the ears of Mr. Zhang, the founder of Toutiao, who had left the company, and Mr. Zhang was not good when he saw the news, and he was first shocked and then angry.

Just when Mr. Zhang was angry, his angel investor made a phone call, and when he saw the caller ID, he adjusted his mood.

It must be said that the angel investor that Mr. Zhang trusts now is actually Fang Hong's person, and until now, Mr. Zhang has no idea that the biggest funder who supports him to start a business again is actually Fang Hong.

"Lao Zhang, the news that Toutiao has once again entered the field of short video has spread in the investment circle, you should know, right? And looking at this momentum, anyone with a discerning eye can see that it is not a small fight. The voice of the investor came from the other end of the phone.

Mr. Zhang locked his eyebrows, knocked on his forehead and called back: "I just learned the news, frankly speaking, I am very shocked, and even more puzzled. ”

The investor on the other end of the phone said, "Oh? What do you mean by that? ”

Mr. Zhang suddenly said: "I don't understand, the first thing Fang Hong did when he bought Toutiao was to cut off the connotation jokes and several other short video APPs, and then he didn't make any moves in the field of short videos, all kinds of signs show that he is not interested in this track at all, but after such a long time, he suddenly killed back and made such a big battle......"

Speaking of this, Mr. Zhang further expressed his confusion: "Since he is optimistic about this track, why did he completely cut off short video APP products such as connotative jokes in the first place, and wasted such a long time window without action?" And then I sang this one again, I really can't figure it out! ”

The investor on the other end of the phone also laughed when he heard this, he didn't talk face-to-face, he didn't do expression management, and secretly said in his heart: It's right if you can't figure it out, Fang always wants you to be a hero at the end of the road, you can think of this then hell!

I have to say that at this moment, Mr. Zhang was burned out by the sudden birth of Douyin, he really couldn't figure it out, not only he couldn't figure it out, but also the insiders in the technology circle and the investment institutions in the capital circle.

No one would have thought that Fang Hong was to send Mr. Zhang overseas to open up wasteland, go overseas to get Tik-Tok, and work hard in the international market.

Now Mr. Zhang is confused, annoyed, and more uneasy.

Because in the days since he left Toutiao, he has regrouped and started his business again, and he has also chosen the field of short video tracks, and now it has improved, and he has attracted the full investment and help of the owner's father.

But the problem is that it has not yet broken through in the short video track, that is, it has not formed a pattern of Matthew effect.

Now suddenly a Douyin is killed halfway, this is not the key, what really makes Mr. Zhang feel a chill is the giant standing behind Douyin, it is not one or two, but a group.

WeChat, Yixing Video, Weibo, Yixing Media, Matrix Quantum......

Look at today's publicity and traffic exposure, which is what Mr. Zhang envies in his dreams, if he has such support, why do he need to take the vulgar and low-level fun route to attract users for a little eyeball effect?

Envy is more of a fear at the same time, this competitor is not an ordinary horror, this thing is like Mr. Zhang during this period of time in order to develop and lead the line and brush the wild, finally the three-piece set is almost ready, but the next door goes out directly with the six gods, how can this be fun?

The worst thing is that it's a bit too late to withdraw now, because the money has already been smashed in, and the money from selling Toutiao's equity to cash out has already been spent in this venture.

In the words of the stockholders, they have been trapped and cannot move.

At this time, the investor on the other end of the phone came with a voice: "Lao Zhang, in the face of this competitor, how likely do you think it is that we will stand out in the short video track?" ”

As soon as these words came out, Mr. Zhang was stunned, he was really afraid of anything, and he was now afraid that investors would ask him such a question.

…… (End of chapter)