Chapter 1123 [A meal is as fierce as a tiger, and being smart is mistaken by being smart]
Other platforms, especially the competition platforms in the same industry, are also quite helpless about Fang Hong's operation, at first they would not have thought that Fang Hong would actually turn the 10 billion red envelope activity into an annual Spring Festival carnival feast.
This is outrageous, the whole decade is hundreds of billions of real money, except for him Fang Hong, no super-rich person can hold it.
But many people in the industry, including many rich tycoons, also found that although it was unexpected, it was also reasonable. Since Fang Hong can afford to play, why not raise the ceiling to the atmosphere?
Pulling the ceiling to such a high position, one of the results is that no one can afford to keep up, so it has become his exclusive show, and others can't rub this traffic popularity even if they want to.
By raising the upper limit of the threshold, other competitors do not even have the courage to follow, and there will be no competitors.
Now many platforms that launch New Year's red envelope activities are angry, because they gradually feel that something is wrong, and they pay for a New Year's red envelope activity for commercial promotion, in order to attract more traffic, and so much effort has been done to publicize.
As a result, now it has become a foil to others, and it has directly become a foil.
Many netizens regard the red envelope special activities on other platforms directly as the appetizer of the K God 10 billion red envelope carnival, which makes other platforms feel that they have paid real money as if they have contributed traffic heat to Fang Hong, and they want to scold the street angrily.
And the most unpleasant and helpless thing is that now it can't be said that the activity has been withdrawn, let alone can't be revoked, and the money has to be thrown out.
You did this activity, bring everyone's expectations to move, and now everyone thinks that it is not as good as the 10 billion red envelope activity of the K body, you plan not to do it and will be scolded for not having a pattern, if this juncture is announced to be withdrawn halfway and say that you will not do it, then the netizens will not be able to rush you at that time, and you can also quickly become popular on the whole network, so that everyone knows you, but this is black and red.
Black and red are also red, although this is such a statement, but this only applies to small platforms and small workshops, because even if the small platform goes out of business, it will be like that, and the lower limit is already like that, and it will not be worse, but it can be successfully promoted, black and red are also red, and a bad reputation is better than no reputation.
At least the real traffic is earned, and the name is real.
But this kind of black and red route is not fun for well-known manufacturers, for those who have a family background, you can get rid of it in minutes, what big factories want is to constantly break through the upper limit, and the black and red route is definitely going back more and more.
As long as the heads of those big factories don't dare to play like this if they don't have a hole in their brains, so even if they are very unhappy, they have to smash the money into it if they know that it will have little effect.
If it was said that the money was thrown away to be red, then now the money is no longer thinking about whether it is red or not, it is to ensure that it cannot be black. That is, it cannot be pushed to the black and red realm by netizens and public opinion.
In short, if you do this activity, you may not be able to get on the hot search, and you may not be able to get much traffic attention, but if you cancel it halfway, there is a high probability that it will be on the hot search in reverse, and K God will be set off to the height of not only the atmosphere.
However, the operation planning teams of many large factory platforms are not all wine bags and rice bags, and there are still opportunities to remedy and recover some losses as much as possible.
So this afternoon, the operation team of a treasure took the lead in reacting, and suddenly issued a temporary announcement that this red envelope activity was advanced!
The original time has been changed from two hours earlier to 20:00 p.m.
Obviously, this hand-held file operation is to avoid the 10 billion red envelope carnival with WeChat, not to directly face the hard steel, knowing that there is a high probability of losing with the middle road.
I didn't expect Fang Hong to do it again before, because he only released the news yesterday, and before that, I thought he wouldn't do it this year.
As a result, he suddenly threw it out on the last day, catching other platforms off guard, the biggest reason was that they all thought that Fang Hong would not do it continuously, after all, he paid tens of billions out of his own pocket, which was not a million, but ten billion.
Not long after a certain treasure announced the upgrade, two well-known Internet platform manufacturers announced that this year's red envelope activities would start early.
Everyone is smart, and they have all found a way to minimize losses, and they are unwilling to face the competition of Fang Hong's 10 billion red envelope activity. With the activities of large factories gathering in advance, after this matter spread on the Internet, many netizens liked to see it.
Clear-eyed people know why these big factory platforms suddenly got together to change the time and raise the file.
But the next result was something unexpected by many large manufacturers, and it was even more angry, there were too many smart people, and as a result, smart was mistaken by smart.
Due to the fact that the big factories got together and changed their files in advance, the majority of netizens used this matter to discuss Fang Hong's 10 billion red envelope carnival, and they all said that those big factories had to raise their files because they were afraid of facing direct competition with them.
Come on, it's fun now, after tossing for a long time, the topic heat and traffic still revolve around Fang Hong and his 10 billion red envelope activities, or have they become a foil, and the operation is as fierce as a tiger or hasn't been able to grab much heat and traffic, don't you say it's annoying?
Now the planning team of those big factories feels that no matter what they do, they are the wrong strategy, and the actual development of the actual situation always does not follow your perfect schedule, which is called a gas.
So, I simply lay flat and swinged.
Because there is really no room for adjustment after the gear operation comes out, you can only lie flat and swing, it is better to accept this unsatisfactory result.
And doing too much is more wrong, just say that there will be people scolding the street when this file operation is raised, because of the temporary announcement to change the file, some people do not know the news for the first time, people plan to arrange, come to the point to participate in your red envelope grabbing activities, but you tell him that he has been robbed? There is wood!
He looked confused, and then looked at the advance of the event, and after being confused, he must have been angry and scolded in the face of this gap, but planted an extremely bad impression in his heart.
Sure enough, people who didn't receive the news in time after 23:30 in the evening went online to find that the event had ended.
After the circle of confusion, there was a feeling of being played by the monkey in the year of the monkey, and he clicked in with an expectant face, and withdrew with an angry face, the more he thought about it, the more unlucky he became, and the anger started from his heart, and he directly scolded and went crazy on the Internet.
There are really a lot of people like that.
Now those big factory platforms that have changed their gears in advance are also suffering, breaking their teeth and swallowing them in their stomachs, and they will be scolded for throwing money out for the New Year.
What's this called?
Things are messed up, and the operation planning team team was also scolded by the boss, and the operation team actually considered the problem that someone couldn't receive the news, but they calculated that the income from the file could cover the loss, which was a good deal, so they did it.
It's just that I never thought that the operation teams of other platforms were also so "smart", and they all changed gears in a surprisingly consistent manner, which directly diluted the potential income and could not cover the losses, resulting in more losses, and on the contrary, because of this incident, they once again sent a wave of assists to Fang Hong's 10 billion red envelope activity.
This is really a blood loss to grandma's house, a good red envelope activity, turned into spending money to be scolded.
The platforms of other large factories operated as fierce as tigers, and the result was a perfect maximization of losses, so that the next door basically did not operate the 10 billion red envelope activity and won easily.
……