Chapter 1190 [Exclusive Franchise Qualification is the Biggest Moat]
Tuesday afternoon, August 16th.
Tian Jiayi's return to the Meditation Villa brought good news to Fang Hong: "There are results, after these days of hard work, your compromise plan has been approved, and there is basically no change." ”
During this time, Fang Hong has been actively promoting the construction of a large-scale UAV logistics system, and it has finally been approved and obtained the key exclusive franchise.
Fang Hong's spirits perked up slightly, and he immediately said, "Very good, say hello to Chu Changxing about this matter." Now that the exclusive franchise has been obtained, the next step is to promote the establishment of the enterprise and operate it as soon as possible. ”
Tian Jiayi asked: "What is the name of the company?" ”
Hearing this, Fang Hong couldn't help but fall into contemplation, this company is special, the creative name is relatively inappropriate, and the name with sufficient aura is the most suitable, so as to be able to hold the exclusive franchise qualification, and make people feel that they have a strong background at a glance.
After a while, Fang Hong thought of a name, and immediately clapped his head: "It's called 'Oriental Express'." ”
The name is so determined, the word "Oriental" has a special complex in this land, these two words give people an intuitive feeling that makes people feel that the aura is very great, the institution is definitely extraordinary, not a small workshop, reliable.
Moreover, if this company wants to introduce Guo Jia's team to participate in the shares, it will further strengthen its authoritative attributes and be worthy of the qualification of exclusive franchise qualification.
Fang Hong has long been clear about the positioning of "Oriental Express", taking the B2B model, that is, business-to-business, as an exclusive platform to provide unmanned air logistics capacity services to all third-party enterprise customers.
Oriental Express will not directly provide capacity services to consumers, the purpose is to dispel the concerns of major third-party logistics companies, Oriental Express platform will not compete with you for consumer business, Oriental Express only does one thing, that is, to provide capacity business for your third-party logistics companies.
Only by making such a guarantee will those logistics companies be willing to cooperate with you.
There is a reason why Fang Hong let Oriental Express only focus on enterprise-side services and only take away the profits of this link, he just wants to make the core asset of Oriental Express only drones.
What does that mean?
It is the terminal platform that is handed over to the third-party logistics companies that purchase capacity services, and it is easy to understand, for example, a logistics company has decided to cooperate with the Oriental Express, and there must be business points in various regions, which can be said to be a post station.
The drone takes off and delivers to the destination, and someone has to recycle the goods when the goods are airdropped, so there is a need for a post station, and there is a need to recruit people to do this.
Fang Hong just wants to save the investment of Oriental Express at this node, just provide cargo drones, just airdrop the goods accurately, and then the drones will return directly.
Then the logistics company has to get this link up, and the cost here is naturally borne by the logistics company.
In fact, this is also the current relatively optimal solution, the existing logistics companies themselves have established business outlets in all parts of the country and in various urban areas, if the Oriental Express is engaged in itself, it is equivalent to a waste of social resources.
If you do it, the logistics company will also optimize the operation structure and cut it down.
That's obviously a redundant move, directly let the logistics company do this link, at most to make some small adjustments, the original front-line employees will not be laid off, but adjust the content of the work, such as to recycle airdropped goods, which must need people to do.
Obviously, this is on the premise of improving the efficiency of the overall logistics system of the society, and also to maintain the employment of the bottom labor force, so as not to face a large number of unemployed people at once.
For Oriental Express, it is lightweight, the asset structure of the enterprise is simple and clear, and the most valuable thing is those cargo drones, which are the core assets.
This company doesn't need to do everything in every way, it doesn't need to expand around to do anything like a moat, it doesn't need at all, because the exclusive franchise is the biggest moat of Oriental Express, and only I can do it in the entire market, an exclusive license.
Because of this, Oriental Express must only connect with third-party companies, and make it clear that if you do one thing for this, you will make a profit in this link.
Only in this way will those third-party logistics companies be willing to bear the cost of the end link and bear the labor cost of the end link, otherwise one day you will go to the Oriental Express yourself, then I will spend a huge amount of cost in the end of the link, the risk is too great, I will definitely not be willing to do it.
Therefore, it is very important to make it clear that only one thing is done, so that third-party companies dare to cooperate with you, dare to buy your capacity, and are willing to bear the cost of the end link.
Orient Express is only a platform that provides pure capacity, and must provide services to all third-party logistics companies, the platform does not favor any party and promises not to directly compete for profits, after all, you have exclusive franchise rights, if you directly end up for profits, I am not allowed to do, how can you win? There is not a single possibility.
These have been guaranteed, and the rest is the competition between our various logistics companies, anyway, no matter how we fight here, in the end, you still have to provide capacity, and the profit you should take from Oriental Express will not be less.
……
At the end of August, the long-awaited Oriental Express was officially announced at the end of the month, and the first large-scale commercial drone freight company in China was born, which is the first and most likely the only company with large-scale commercial drone operation qualifications, because Oriental Express got the exclusive franchise.
As soon as the news came out, it quickly caused a sensation in the industry.
A major focus of attention from all walks of life is the exclusive franchise qualification obtained by Oriental Express, and the company's shareholding structure was quickly relieved, as a company led by Stars Capital, the largest shareholder of Orient Express is Stars Capital.
In addition, there are three heavyweight Guo Jia team institutions to participate in the shares, Zhongguo Post is one of them, and is the second largest shareholder of Oriental Express.
Seeing such an equity structure, it is not surprising to be able to get an exclusive franchise.
At the same time, it also once again made the news of Kunpeng's large drone on the hot search, and the majority of melon-eating netizens also watched strongly, and the outside world was surprised by this, including many logistics companies.
Because when the "Kunpeng-5C" UAV was on the news hot search before, it was because it was favored by the military and was banned from commercial use.
Whether it is dual-use or not also sparked a heated debate at the time.
I thought it would not be commercialized, but as a result, an exclusive franchise was born, and the debate in favor of commercial use was also cheering at this time.
It is rumored that Oriental Express can be established, Fang Hong has played a lot of role in it, and Oriental Express can be born based on the result of a compromise plan, through an exclusive franchise to standardize this new thing, and at the same time, there is also the participation of Guo Jia's team, which brings a strong credit endorsement to Oriental Express.
After the news came out, Shunfeng led the group to Xincheng again almost immediately, but this time it was not to go to the Kunpeng Technology headquarters to find Chu Changxing, but to meet the head of Oriental Express.
Shunfeng's reaction can be said to be the most rapid among its peers, which is also reasonable, because the company has received internal information from Chu Changxing before and knows this compromise plan, but it is not sure whether it can be implemented, but it must be psychologically prepared for the birth of oriental sayings.
The idea of large-scale UAV freight logistics, Shunfeng had it as early as 2012, and now it can't be done by itself, and if you want to do it, you can only find Oriental Express to buy capacity.
Now that the boots have landed, it must be hurried over to talk about cooperation, and it is reasonable that Shunfeng responds faster and accepts faster than peers.
……