At present, the development momentum of the game box is very strong, the user growth rate of the platform subscription service remains above 70%, and the conversion rate of subscription paid users is very good, which also makes peers have to pay attention to this business model.

This year's hit Blizzard game "Overwatch" has also brought tens of millions of registrations to the game box.

At this moment, Fang Hong said to himself: "The emergence of the game box has allowed the international game manufacturers to better open up the domestic game market, and for mainland game developers, the competitive pressure must be huge.

This is not only related to the issue of cultural output and counter-cultural output, but also the game industry can also drive the development of chips, especially the display chip industry.

The game box platform is also supporting local game companies, including support for many start-up game companies, and the selection of cutting-edge works will be carried out every year, and the prize money that the first place can get is comparable to the profit of the popular masterpieces of major game manufacturers.

Some local games are also emerging, such as a developer called "Game Science", whose development work "Black Myth: Wukong" released some of the pilot production content trailers that have made many people's eyes shine and make many players look forward to it.

Fang Hong is not in a hurry, nor is he in a hurry, he is very confident in the local producers in China, as long as they are provided with the soil to grow, they will take root and sprout on their own, and in time there will definitely be excellent local masterpieces that stand out.

At the end, Tian Jiayi said: "I have read the third quarter report of Game Box, and one of them mentions that some third-party game developers went bankrupt during the third quarter."

When Fang Hong heard this, he immediately asked, "Is it the natural elimination of inferior products, or is it because of the edition number?"

Tian Jiayi replied: "Most of them are normal inferior products, but there are also some small and medium-sized manufacturers who have developed products that have a good market response, but they are stuck by the version number and cannot make a profit and go out of business, I think this phenomenon needs to be taken seriously."

The domestic game industry because of the "version number" qualification restrictions, to a certain extent, also suppressed the development of small and medium-sized manufacturers, all games with internal shopping malls or internal purchase systems need to have a version number before the online operation, developers can be tested in the name of the shelf, but can not charge for profit.

The birth of the game box platform has indeed brought great changes to the status quo of the domestic game industry,Let the game industry usher in a wave of small blowouts,The most intuitive data is that in the past year,The growth rate of new domestic games launched on the game box platform has soared to 87%The scale,According to this trend, it may double next year。

But 99% of these new domestic games that have been launched are in open beta, that is, they have failed to make a profit, even if they are some popular new games in the market, even games that are on the highly competitive weekly list cannot be profitable, and they still can't get a profit share from the platform without a version number.

All the games on the game box platform are free, all games do not have an in-app purchase system, and there is no paid mall, but if you share profits with the platform, the game still needs a version number, because the prerequisite for profit must have a version number, and profit sharing is also a profit item.

Fang Hong thought for a moment and nodded to himself: "This problem really needs to be solved urgently, and we must pay attention to it, otherwise it will still be difficult for domestic games to rise, and it will be difficult to compete with international game manufacturers."

The edition number is definitely difficult to cancel, this is not in Fang Hong's consideration, the existence of the edition number has its positive side, and it is essential, or because of the character of the Chinese people, if you manage it, you will die, and if you put it down, it will be chaotic.

If there is no version number threshold restriction, the game industry will definitely dance in a group of demons in less than a year, and then there is a high probability that it will be a one-size-fits-all solution, and then the entire industry will be directly lifted into the ICU.

So you have to find a balance between that, and that's the right way to open it.

After a while, Fang Hong had an idea and immediately said: "Then let's do it, inferior products will naturally be eliminated from the market, and we must help the good product game box platform, especially small and medium-sized manufacturers or start-up enterprises, it is difficult for them to apply for a version number if they develop a good product, and the platform will help them apply."

It is not easy to apply for a version number for a game, but it is more advantageous for large companies to apply

because of its complete professional staff and rich application experience. Many small companies and start-ups basically do not have the qualification to apply for a version number, and generally can only find a publishing company or publishing house, which has also given rise to related intermediary business, but the efficiency is not high. However, large companies have rich experience and resources, and can reduce the application time of version numbers by reducing pit stepping and rapid modification, and get more version numbers.

Tian Jiayi said thoughtfully: "From the perspective of the application threshold of the version number, the game box platform will have a very strong voice for third-party game developers, especially small and medium-sized manufacturers."

There is no doubt that as long as you still want to mix in this industry, especially small and medium-sized manufacturers and startups that have no resources, they must not offend the platform side, otherwise they will not help you apply for a version number, and you will have the ability to get it yourself, not to mention other means, the version number alone can choke 90% of small and medium-sized manufacturers to death.

And because of the restriction of the version number threshold, the new domestic games currently launched on the game platform are all in the public beta state, and there is no profit sharing without the version number, which is equivalent to a pure white state for the game box platform.

However, if the platform wants to develop in the long run, it must not be purely prostituted, otherwise the third-party game developer will go bankrupt and collapse, and the platform's ecosystem will eventually collapse.

The life and death of those small and medium-sized manufacturers must be managed, but only the good products are helped, and the inferior products are regarded as enriching the diversity of species contributed to the ecosystem, which is pure white prostitution.

At this time, Fang Hong said in a deep voice: "The version number qualification is the most scarce resource in the domestic game industry, it is a typical monk with more meat and less meat, and the version number resources in the hands of the game box platform are also extremely precious, so it is better to support it."

Speaking of this, Fang Hong looked at the beautiful assistant who was working on the memo and added: "Set two standards, one is the weight of market data, the major rankings of the game box platform are very valuable data indicators, what can be on the list is the choice of the market, not much worse, priority is given to applying for version numbers for these games; Another professional jury will be set up to determine which game will be given support and priority based on market data feedback."

Such a two-way parallel mechanism can play a good role in mutual constraints, the reviewers are favoritistic, there are constraints supported by market data feedback, and market data fraud, and there are reviewers to keep the constraints.

If you have the ability to balance the reviewers and market data at the same time, you can't do this, and you can get the version number by yourself if you really have the strength.

In this way, it not only brings a very strong voice to the platform itself, but also can do a good job of naturally eliminating and clearing out inferior products, so that under the existing rule framework mechanism, truly good works and good products will not be dusted, and the situation of inferior products driving out good products can be avoided.

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