In a flash, the time came to the end of June. Just a week after the launch of mIx, the outside world expected Xingyu Technology to announce the first week of sales of the product, but the results were not announced, and it has not been announced until June.

This makes the outside world very curious, during which there are also various rumors, and the voice of decline has also appeared, and there have been many remarks on the Internet that mIx is a popular product, and the sales data must be ugly, otherwise it will not be delayed to be announced.

And this kind of negative remarks also take Xingyu Technology's StAR series of smart phone products as an example, in the past, new StAR mobile phone products were put on sale, and the sales data were released very diligently, and even the first day of sales could not wait to be disclosed the next day.

More than a month has passed since the launch of mIx, and no sales have been announced. As a result, this product was also buckled

The reason why the label of "applauding or not applauding" is that mIx's applause cannot be hidden during this time, and users are discussing it and it is widely acclaimed.

However, some professionals and professional data analysis agencies do not think so, they do not think that the sales of mIx are pulling the hips, because big data does not deceive people.

Let's talk about a data indicator, that is, the degree of user discussion on the Internet and the number of related videos published, if the sales are pulling, it is impossible to have so many discussions and a large number of first-person video sharing.

There is another data indicator that is more convincing, and that is the transaction price of the mIx headset in the second-hand market.

The enthusiasm of scalpers for this product has remained high so far, if the mIx headset is not good to sell, are the scalpers helping Xingyu Technology to rush the sales of good people?

Apparently not. The latest second-hand transaction price of mIx headset has been speculated by scalpers to 28,800 units, which can almost buy three units at the official starting price, and as long as the owner is willing to sell, it will soon be able to sell, and the liquidity is surprisingly good after a month on sale.

These data all show that the mIx headset has been sold out, and the decliners are obviously with ulterior motives or some people who can't see the good quality of domestic brands of domestic companies are working hard to sing the decline, and some people who don't think independently see the wind is rain, and people are also clouds.

Those who really have the ability to think independently and have the ability to analyze professional market data don't think that mIx sales will pull their hips, and what they are most curious about now is how hot it is, and it is certain that it will sell out, but they don't know how hot it is.

Finally, on the weekend of June 25, Xingyu Technology suddenly announced the sales data of mIx, which attracted much attention from the market as soon as it was released.

Many people in the technology circle are paying attention, and there are also some bigwigs in the circle. Rebus paid attention to the news and saw the data released by Xingyu Technology, and couldn't help but subconsciously mutter: "Ma's, the sales of the first generation of products are so good......" between the lines is full of envy and eye heat.

According to the sales data released by Xingyu Technology, the sales volume of mIx headset exceeded one million on the first day, with a specific number of 1.07 million units; Sales exceeded 3 million units in the first week, and the specific number was 3.2 million units; Sales in the first month exceeded 8 million units, and the specific number was 8.37 million units.

As soon as this data was disclosed, the entire market was boiling, causing a sensation in the industry. The sales volume in the first month has reached an astonishing more than 8 million units, but it is impossible for new products to be released and launched every month to maintain the sales of the first month, and the sales will gradually slow down in the future, which is also a very normal market law, but with the sales of more than 8 million units in the first month, the annual sales of mIx are expected to be in the range of 25 million to 30 million units, and now the first half of the year is about to end, and it is not an unattainable dream to sell another 10 million units in the second half of the year.

This report card of the mIx headset far exceeded the expectations of analysts from all walks of life in the market, who knew that this product would be a big hit, but they did not expect it to sell so well.

What is the concept of 8.37 million units sold in the first month? Last year, the global shipments of various headset terminal brands were about 6 million units, this data is the shipment volume of all brands in the whole year of last year combined, and the first month sales of Xingyu Technology's mIx directly overturned the global shipments of all headset devices in 2016, and it is no exaggeration to say that it is crushing.

In this year, the VR boom cooled down, and the global shipments in the first quarter plummeted, and in April, it further fell month-on-month, and some institutions predicted that the shipments of the global headset terminal market this year would be 3.75 million units, which was cut in half compared with last year's shipments.

But no one thought that Xingyu Technology reversed this trend, and before the official start of the press conference, no one thought that Xingyu Technology would sell smart headset terminals, and they all thought that StAR5 was coming.

I never expected that Xingyu Technology would launch a headset product that was five or even ten years ahead of its peers, which brought this industry field hot up again and pushed it to a higher craze.

Since the mIx press conference, the headset terminal market has become hot again, and some of the capital that was originally withdrawn has also made a comeback, and even some peer companies that are about to go bankrupt because they can't raise capital have been taken care of by capital and picked up a life again.

Before the mIx came out, the agency predicted that the sales volume of the headset terminal market this year would be less than 4 million units, but now only Xingyu Technology's mIx headset has reached more than 8 million units, which is six times the global shipment of other similar competitors in the first half of this year, and it also directly locks the annual shipment volume of the avatar terminal market in advance of tens of millions.

Many analysts have raised their forecasts, with global shipments in the headset end market expected to be raised to 20 million to 23.5 million units in 2017, while mIx, a subsidiary of Xingyu Technology, has been raised to 18 million units in 2017, accounting for 76.5% to 90% of the global market share.

Xingyu Technology has single-handedly raised the position of the Greater China market to the position of the world's largest headset terminal market, and this exaggerated market share can be said to have single-handedly crushed all similar competitors in the world.

Whether it is industry insiders or people in the capital circle, they realize that this kind of product can be sold so loudly, and they say that they seriously underestimate the potential and explosiveness of this market.

It also proves that it is not that there is no market for the headset terminal, but that the product is not good. mIx's sales data and market share share have directly established Xingyu Technology's position as the absolute leader in the headset terminal market, and no one can shake its position, because there is no similar competing product in the world that can compete with mIx.

In the field of headsets, it's now mIx and others. The shipment volume is already at the crushing level, and if you compare it with sales, it will be even more shocking to see it, and the crushing level is not easy to describe.

In 2016, the global headset terminal shipments were more than 6 million units, with sales of 1.8 billion US dollars, excluding exchange rate changes of about 12 billion yuan, and the average unit price of VR equipment was about 2,000 yuan per unit.

After the VR boom last year and the sudden cooling in the first quarter of this year, it was the first batch of experiencers who were deceived, and those promotions were simply advertising fraud.

mIx headset sold 8.37 million units in the first month, with sales of 75.8 billion yuan, and the sales of other similar competitors in the first half of this year added up to only about 5.6 billion, which was less than a fraction of mIx's sales in the first month, and its sales in the first month accounted for 93.12% of the sales of the headset terminal market, and this proportion will definitely reach more than 95% throughout the year.

These data are undoubtedly desperate from the perspective of similar competitors and peers, but they are worthy of the title that mIx headsets do not belong to the products of this era, and only such data are worthy of such titles.

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