Chapter 150: How to Market Suitcases

In the 80s, although Xiangjiang was more prosperous than the mainland, it was still not as prosperous as later generations, with just a click of the mobile phone, you could enjoy the food delivered by the delivery man while sitting at home. But for the delivery business, some restaurants will also offer it.

But for Xu Zhengdao, who was going to hold a housewarming banquet in the manor, it was definitely impossible to ask those restaurants to deliver food to him. Fortunately, he is not short of money, and when he is willing to pay for it, he directly hires a team of beautiful chefs.

In the evening, these professional and professional chefs and staff arrived at Xu Zhengdao's manor. Under the arrangement of Tian Hao, the security captain, he began to prepare a sumptuous buffet for the upcoming guests.

Seeing these chefs and staff who were busy decorating the manor, Lin Xuanzhen also sighed with emotion: "You kid, you really know how to enjoy. It should cost a lot of money to invite these people to organize a banquet, right?"

"Uncle, do you think I'm short of this little money now?"

"That's right, you're a billionaire!"

was scolded by his uncle, and Xu Zhengdao also smiled and didn't speak. At this time, in the artist's apartment, Zhang Manyu and others, who were notified, were also dressed up carefully. For them, the Mid-Levels mansion has really never been there.

Although they occasionally see the mansion on TV, they have seen the appearance of a mansion in a flash, and even fantasized in their hearts that they will be able to live in a mansion in Mid-levels one day in the future. But they all knew in their hearts that it was a bit wishful thinking to realize this dream.

But no matter what, they are still very excited to have the opportunity to see the mansions in the mid-levels of Deep Water Bay. Under the careful dressing of the makeup artist, they saw themselves in the mirror for the first time, and they really looked a little star.

At this time, Zhou Huimin had expectations and apprehensions in his heart. But she knows that this time the boss invited all the signed artists, so she didn't have to worry about anything. Besides, isn't the boss a friend of Uncle Lin's nephew?

Then tonight, I guess I can see Uncle Lin's nephew there!

Thinking of this, the girl complained a little, "This guy, I have called him, why don't you call me?"

Zhou Huimin, who is in the flowering season, has never lacked suitors at school. She never pretends to be a color to those suitors, because she thinks that those so-called pursuing boys seem somewhat naïve.

On the contrary, it was Xu Zhengdao, and at first sight, she thought that this boy was so mysterious. The important thing is that he has a gentle and calm temperament, which is very much in line with her standards for her future boyfriend, so she is willing to be close to him.

But what she didn't expect was that she had taken the initiative to give a signal, but Xu Zhengdao was like a wood, treating her like nothing!

"It's so angry!"

Waiting for Chen Fangyi to urge the women to dress up, as well as the two future kings who were very handsome in suits, the group got into the commuter bus sent by Xuanwu Security. Under the envy of the rest of the company, he headed for the mid-levels mansion in Deep Water Bay.

Also receiving the invitation was Yu Jianling, who was in charge of the industrial company. For tonight's so-called company team building, he is actually looking forward to it. Even, Xu Zhengdao took the initiative to let him bring his wife and children with him.

Seeing the bodyguard and driver who came to pick him up, Yu Jianling also said politely, "Thank you, I'm sorry for your trouble!"

Because the luggage company is close to the security base, Yu Jianling also knows that today's security base has more than 200 fierce veterans. With the presence of these elites, he believes that no one dares to trouble the company.

Recently, he also followed Xu Zhengdao's intention and planned to select some well-known artists to shoot commercials. But Xu Zhengdao's advice to him was to produce an extra batch of suitcases as inventory, and then sell them after the advertisement was broadcast.

In addition to the more expensive business version, there are also the so-called elite version and sports version. But no matter what kind of version, the first batch of luggage produced is actually designed for white-collar workers.

Because of this, the price of each suitcase for the first batch of suitcases sold will be much more expensive than the suitcases in the existing market. According to Xu Zhengdao's meaning, the suitcases produced by Phoenix Industry should be defined as a light luxury petty bourgeois brand.

In addition, Xu Zhengdao also plans to specialize in the production of a batch of customized suitcases for flight attendants and pilots flying domestic and foreign routes. As for the airlines on the Xiangjiang side, it will be then

Ask the airline to talk to about sponsorship.

Even when talking to Yu Jianling about advertising and marketing, Xu Zhengdao was very direct: "If the airline is willing to accept our gift, it is naturally a good thing. If you're willing to talk, we can even offer a sponsorship fee."

"It doesn't make sense to provide them with suitcases for free and ask us to pay for sponsorship, right?"

"Old Yu, think about it again, who are the most suitable suitcases for us to buy? In recent years, people who have taken cross-border flights must have a good family background. Just a suitcase, they won't care about the price.

If these people see that their suitcases are carried or carried on their backs, but the flight attendants and flight attendants are carrying the suitcases, do you think these passengers will be envious? Sponsorship is a conditional option!"

Listening to Xu Zhengdao's explanation, Yu Jianling finally understood that this kind of mobile advertising is actually better than TV advertising. The luggage produced by Phoenix Industry will be sold overseas in the future.

But the premise is that this kind of trolley and pulley suitcase must first open the market in Xiangjiang. While monopolizing the local market and opening up overseas markets, Xu Zhengdao expects Phoenix bags in the future.

When Yu Jianling's family of three was transported to the Mid-Levels Manor by special car. Seeing such a luxurious manor, Yu Jianling and his wife were also envious. But both husband and wife know that in their current situation, they should not expect to buy such a house in the short term.

As a landlord, Xu Zhengdao also warmly welcomed the arrival of Yu Jianling's family, and even specially prepared a meeting gift for Yu Jianling's wife and children. Seeing this scene, Yu Jianling also felt that this young boss was really very good.

asked the security personnel to take Mrs. Yu Jianling and the children to visit the manor, Xu Zhengdao also said in a timely manner: "Old Yu, I will introduce you to someone first, and I will definitely have the opportunity to deal with it in the future." Boss Gao, I don't need to introduce it anymore, right?"

"No! During this time, our company has been operating smoothly, thanks to the elites under Mr. Gao!"

"Mr. Yu is polite, this is what we should do."

"Old Yu, when the industrial company is on the right track, you have to consider choosing a good heir. I position you as an Executive Director of the Group, not your current position as General Manager. So, be prepared!"

In the face of Xu Zhengdao's words, although Yu Jianling was a little surprised, he was also willing to accept this challenge. Establishing and operating an industrial company is more of a test of Xu Zhengdao's ability.

Now that he is confirmed to be a superior manager, isn't it a matter of course to put a burden on him?

At tonight's banquet, he must also have the opportunity to meet the heads of the subsidiaries of the future group. Although several companies under Xu Zhengdao's name seem a little unknown at this time, I am afraid that the future will be different.

Yu Jianling is also looking forward to becoming the executive director and shareholder of the Future Group, and he feels that it may be a wise decision to choose to work for Xu Zhengdao before!