Chapter 171 Opening of a New Cinema Line (Nine Watches)

Compared with the leading theater, it is extremely lively because of the arrival of various media. Other theaters under the Xinzhao Cinema Line also opened on time on the same day. Seeing the theater open, many citizens waiting to watch the movie immediately entered.

When they saw that the theater they were familiar with was very different from before. The most unexpected thing is that the ticket sales position in the theater has become significantly larger. And the staff who sell tickets are also younger than before.

Secondly, there is a bar not far from the ticket window that offers drinks and snacks. In addition, there are sofas, tables and chairs in the lobby, so customers who are waiting for the ticket check can also rest at the bar and sofas.

This new film and television decoration model has made the audience who enters the new cinema for the first time obviously recognize and appreciate the services and facilities of Xinzhao's Cinema Line. In the lounge, you can also see movie and artist posters.

When a young man saw that there was still an artist photo album on the counter, he was also curious, "Can I see this photo album?"

"Absolutely! This is a limited edition photo album and the price is relatively expensive. If you want to buy it, you can only buy it in the cinemas under the Xinzhao Cinema Line, as well as in trendy stores. Of course, if you don't like it, you can not buy it."

saw the photo album, mainly with Zhang Manyu and Qiu Shuzhen and other four girls as the protagonists. The many photos taken can highlight their youth and beauty. Young people who like to collect ***, even if they don't watch the movie, they pay for it.

After many young people entered the theater to watch the movie, they crowded to the counter to buy this so-called limited edition photo album. Although it is a limited edition, 50,000 copies were actually printed at once.

In Xu Zhengdao's opinion, it doesn't cost much to shoot these photo albums. The photographer is a company, the artist is a company, and the clothes worn by the artist are still the company. Even the printing house was just acquired by the company.

Each photo album is priced at 48 yuan. This price is not inexpensive, but it is difficult to buy it with money. Some movie theaters only got 100 copies, but they were all sold out in one day, which was really unexpected by everyone.

If all 50,000 photo albums are sold out, you can make more than 2 million yuan by selling the money from the photo albums. Young people who buy photo albums must also buy a few clothes worn by Zhang Manyu and others, which is equivalent to money again!

Knowing that Xinzhao's Cinema Line opened today, at the same time as the opening of the whole line, the pioneering work of Kirin Film and Television "Happy Ghost" was also released on the whole line. As the other two giants of the Xiangjiang Cinema Line, Prince Jin and Xianghe naturally inevitably sent someone to inquire about the quality of the film.

But when these staff members with heavy responsibilities enter the newly renovated theater and see the layout of the theater hall, these people know that their theater is in trouble. The newly renovated Zhaoshi Cinema Line has really changed too much.

If it is an innovation to cancel manual ticketing and use all computer ticketing, then the emergence of the vending bar has also made these staff realize that the bar business is running well and can actually make a lot of money.

What really struck them was that the new theater was all widescreen and the seats had been clearly renovated. Customers who bought tickets to watch the movie obviously felt more comfortable after taking their seats. And the ticket price didn't go up at all.

Even different from other theaters, Xinzhao's Cinema Line has implemented different ticket prices for the first time. For example, parents with children can get a 50% discount at the box office. Of course, there are certain restrictions on the height of children.

Secondly, it is the first time that the theater has launched a student ticket. If you are an elementary school student, as long as you show your student ID, you can enjoy a 5% discount, a 6% discount for middle school students, a 7% discount for high school students, and an 8% discount for college students.

For other theaters, which of these student tickets is not the full price?

When the students who have been on summer vacation learn about the new Zhao Cinema Line, they are naturally very happy about the student ticket prices they have launched. In this case, the support of the student group also caused the theater attendance rate to explode instantly.

Under normal circumstances, a theater has at least three viewing halls with seats of around 50 to 80 people. Because of its large area, the leading cinema has a large theater that can accommodate 120 people.

Every morning, there will be one screening in the theater, and from 12 noon to 6 pm, there will be three screenings, with a break in the middle for cleaning time. From 6 p.m. to 12 p.m., there will be three shows.

As for noon

Night shows, Xinzhao's Cinema Line is temporarily not available. At the end of the day, the theater can schedule seven movie screenings, and there is enough time for cleaning and cleaning in between. When the audience leaves and the audience comes in, the theater will not feel dirty and messy.

Not to provide a midnight show is also a decision made by Xu Zhengdao. In his opinion, the audience has a higher chance of having an accident when watching a midnight movie. Anyway, they don't offer it, there are still other movie theaters that will offer the so-called midnight show.

Seven movies were played, and the theater staff also had time to provide the best quality service to customers. As long as the attendance rate is ensured, the revenue of the theater at the end of the day is actually very good.

In Xu Zhengdao's words, the proceeds from the sale of beverages and snacks at the bar alone must be enough to cover the expenses of the staff. It seems that the operating area of the theater has been reduced, but in fact, it can be used in another way to increase the income of the theater.

On the second day of the premiere, he received the report provided by the statistician and saw that the box office on the first day was as high as 800,000, Yuan Dayan was shocked and said, "This data can't be a statistical error, right?"

"Mr. Yuan, we have verified it from theater to theater, and the data is true. Forty theaters, the leading and big theaters have higher incomes. The first-day box office revenue of the small theaters has also exceeded 10,000, and there is no problem with this data."

"Good! Continue to pay attention to today's attendance rate, as well as collect media comments and audience feedback."

"Okay, Mr. Yuan!"

Compared with the box office on the first day of the movie, Yuan Dayan was also very shocked when he saw the income of the bars of various theaters. After reading the sales list of the bar, Yuan Dayan also said directly: "Manyu's photo album, is it so easy to sell?"

"Yes, Mr. Yuan! Yesterday, there was a big theater, and there was even a photo album selling out. Early this morning, staff have been arranged to replenish the stock. But with the current sales situation, I am afraid that the 50,000 copies of the photo album will be sold out soon."

If a movie with a total cost of only 2 million can sell 50,000 photo albums, the photo album alone can pay off. This kind of business operation mode is the first time Yuan Dayan has seen it. For a time, he also really admired Xu Zhengdao's business operations.

What he didn't know was that the revenue of the fashion store was higher than that of the movie theater bar. As the general person in charge, Yu Jianling, seeing the data report provided by the assistant, also feels that the film and television industry is more profitable than he imagined!

On the contrary, Xu Zhengdao, who received the call, listened to the reports of the two, but said lightly: "Well, not bad! Continue to keep it up and pay attention to public opinion feedback. If you have any news, just let me know as soon as possible."

Such a lightly written answer made the two of them quite emotional. It's no wonder that compared to Xu Zhengdao's current wealth, a mere income of millions or tens of millions is indeed not enough to shock him.

But for Zhang Manyu and others, who participated in the movie, they felt full of joy when they saw the box office increasing every day. In fact, as long as the box office can exceed five million, then the movie will basically not lose money.

With the extra income, they can enjoy a share of the prize money. The higher the box office, the more bonuses they will receive at that time!