The day before the May Day holiday, Qu Yijun and Liu Jiefang came to Geng Wenyang's office again to report.

Qu Yijun took out a design plan and handed it over and said, "Mr. Geng, this is a few façade decoration plans that you ask the decoration company to do, which one do you think is better?"

Geng Wenyang took the design plan and looked at it carefully one by one and said, "This red one. The bright red design scheme is bright and eye-catching, and can attract the attention of customers. I think that's better!"

Qu Yijun smiled, "The two of us also think that the red design scheme is better."

"Then decorate according to this red design plan." Geng Wenyang immediately clapped his head.

Qu Yijun asked again: "Then should we decorate all the stores together, or do we have a pilot first to see the effect."

Geng Wenyang pondered for a while and said, "For the sake of insurance, the two of you will first find a relatively large area from these more than 20 stores as the main store, and your office will also be located here in the future. The main store will be renovated and operated first, and the experience and lessons learned will be summarized before being rolled out to other stores."

Qu Yijun and Liu Jiefang said yes again and again. Geng Wenyang also cared: "The key to fast food is a fast word, so the choice of dishes is very important. Have you decided on the choice of dishes?"

What are the dishes? Qu Yijun and Liu Jiefang didn't expect to study the choice of dishes at all, and they stared at each other for a while.

Qu Yijun was born in catering, and was a little puzzled: "You mean we still have to provide menus to customers? Isn't fast food what we do to sell whatever we want? If you get the menu and order it on the spot, it won't be able to come up soon."

Geng Wenyang smiled indifferently and said, "You misunderstood what I meant. I mean, have you decided which dishes to make and sell to your customers?"

Qu Yijun was still puzzled: "Isn't the food you sell just what you do? Do you still need to settle it?"

Geng Wenyang saw that he never understood what he meant, so he had to explain in detail: "To make fast food, you must also determine the dishes to be sold, and the dishes sold in spring, summer, autumn and winter are slightly different with the seasons, but on the whole, they are very different. The advantage of this kind of work is that the groceries are easy to buy, and the cooking is easy to cook, and the cost can be reduced."

Qu Yijun and Liu Jiefang suddenly realized, "No, this has not been discussed yet."

"That...... I'll start by talking about my thoughts." Geng Wenyang said, "What is right or wrong will give you a reference."

Qu Yijun and Liu Jiefang hurriedly took out their pens to prepare the record, only to hear Geng Wenyang say: "Since it is fast food, our dishes are mainly road dishes. Among them, high-end dishes should be few and fine, and low-grade dishes should also have fewer varieties, but the supply must be large. As for mid-range dishes, of course, they are the main force, and they need to be more varied and in quantity."

He saw that Qu Yijun and Liu Jiefang had a confused look on their faces, and patiently explained: "There are few people who eat high-end dishes, so you can't make too many types and quantities, so you can't sell them and waste them."

Qu Yijun and Liu Jiefang could understand this meaning, and quickly nodded. Geng Wenyang continued, "Our people are used to living a hard life, and most of the time they can just eat enough. If he doesn't have low-grade dishes, he may be able to buy a dish or even not buy it and eat a meal. With a low-grade dish, he might be able to order one more."

He sighed and said, "Although the price of low-grade dishes is low, they have small profits but quick turnover, and the profits will naturally go up when there are more people who eat them. Moreover, low-grade dishes are cheap, and the amount of a dish is more than that of medium-to-high-end dishes, and the people will feel that it is affordable."

"In addition, most of the low-grade vegetables are seasonal vegetables such as cabbage, radish and bean sprouts." Geng Wenyang also advised: "When stir-frying, you must not stir-fry, you must put some fatty meat slices and chili peppers to make the dish have a little oil, water and taste. In this way, everyone will have an appetite when they eat, and they will come to eat with us next time."

Qu Yijun and Liu Jiefang were shocked when they listened to his analysis of the customer's psychology. Geng Wenyang actually grasps human nature so accurately, without decades of life experience, I am afraid it is difficult to understand the true meaning of this kind of world.

Geng continued, "In addition to stir-fried dishes, there are also similar meats such as pork ribs, chicken thighs in sauce and braised pork on the counter of each restaurant. If the customer buys rice, the waiter has to ask him if he wants to pour the soup."

"Soup?

Qu Yijun and Liu Jiefang were a little confused.

"It's just pouring a small spoonful of braised pork or pork ribs on top of the rice." Geng Wenyang said, "Don't underestimate this small spoonful of broth, some people will come to eat with us for this spoonful of broth."

The broth in the braised pork or pork ribs is a genuine broth with oil, water and nutrients, which can satisfy both hunger and hunger. For the poor, pouring broth over rice is a delicious meal.

"This broth is free." Geng Wenyang emphasized: "It is also a feature of our store to attract repeat customers, and it must not be adulterated or reduced, understand?"

Qu Yijun hesitated: "Mr. Geng, I'm afraid that some people will only eat rice in order to get naked, and we won't be able to earn a lot of money."

"Can you bear to earn money from someone who can't even buy a dish after a meal?" Geng Wenyang Dundun taught: "Although we can't help the world when we open a restaurant, we can still manage a full meal. Everyone has been reduced to eating rice empty, so let's not be embarrassed by others, let him dip it if he wants to get it."

Qu Yijun was ashamed and said, "I understand, chairman!"

Liu Jiefang interjected, "Mr. Geng, our people here prefer to eat steamed buns. How do you pour broth on him when he eats steamed buns?"

"Then give him a small plate." Geng Wenyang said, "A small plate of soup is enough for him to save two steamed buns."

He suddenly remembered something again and said, "There is also free porridge in the store. As long as the guests who come to our restaurant to eat, they can drink as much as they want, and there is no limit."

Qu Yijun was puzzled: "Mr. Geng, there will be many people who don't eat and come to drink porridge in such a way."

"This is easy to solve, you two can figure it out for yourselves." Geng Wenyang said, "But there must be free porridge."

Liu Jiefang was worried, "What if someone buys a meal and comes with a bucket to pick it up? It's hard to manage!"

What Liu Jiefang is worried about is not groundless, something like something that shocks people's jaws has really happened in a fast food restaurant, and it is not just one. For those who like to take advantage of small advantages, free porridge is a treasure they have vigorously discovered, and some people can even manage a meal just by drinking porridge.

Geng Wenyang said: "Make it clear in advance, if you can't do it, put an eye-catching label on it, telling everyone that you can only drink it when you eat in the store, and you can't take it home to drink."

"That'll do." Liu Jiefang said: "As far as the current consciousness of the common people is concerned, once the free porridge is launched, it will definitely attract a large number of people who want to take advantage. When the time comes, I am afraid that things will backfire, and good intentions may not be rewarded."

Geng Wenyang finally said, "What I just said is right and wrong, suitable and inappropriate. You have to discern and adopt for yourselves, and you don't want me to say whatever it is, understand?"

Where did Qu Yijun dare to say a word easily, and hurriedly bowed his head and said, "Understood, Mr. Geng!"

Liu Jiefang said with admiration: "Listening to your words is better than reading a book for ten years. I didn't expect Mr. Geng to study the fast food industry so much, and I really opened my eyes to the points you said. Thank you!"