After Sun Hao was transferred to preside over the newly established Intellectual Property Department, the Ministry of Supervision was changed to Geng Wenmei. The former female Bao Gong was dismissed from her post for shielding her own sister, and she was defeated in Maicheng. Now that she has once again taken up her former post, Geng Wenmei deliberately asked people to hang a huge iron-faced selfless calligraphy work on the wall opposite her desk, always reminding herself that she must not make the mistake of bending the law for personal gain.

After Geng Wenmei left, Liu Qing took over as the director of the publicity department of the group company. After she took office, she understood why Geng Wenyang wanted her to be in charge of advertising matters last year, and it turned out that she had already planned for her to take over the propaganda department.

"Mr. Geng has thought things through so thoroughly, which is really convincing." Liu Qing secretly determined: "People take care of me so much, I have to work hard, and I can't live up to the special care that people take for me."

In order to enhance the strength of the electronic industry school and upgrade it to an electronic technology vocational college as soon as possible, Geng Wenyang arranged to merge the Haixi Wenyang Vocational and Technical School into the electronic industry school. After the merger, the former Haixi Wenyang Vocational and Technical School was listed as the Haixi Branch of Baicheng Electronic Industry School, and Ji Guangtong was appointed as the vice principal in charge of the school. new

Although they have been reduced from principal to vice principal, their gold content is very different. Baicheng Electronic Industry School is a secondary vocational college in the formal education system, while Haixi Wenyang Vocational and Technical School is a socialized private vocational education school outside the system, and the graduation certificates of the two are very different.

Therefore, even if he has changed from principal to vice principal, Ji Guangtong is still very content. It's just a pity that their campus is still a socialized private vocational education, and the graduation certificate issued to students does not have the function of academic certificate, unlike the secondary school graduation certificate issued by this campus.

With the rise of the price index, the cost of raw materials for the production of laundry detergent has risen sharply, and the new high-end products launched by daily chemical companies can still be profitable, but the previous low-end brands have almost approached the cost price.

Lang Yiqi and Ding Shuqing found Geng Wenyang and complained: "Mr. Geng, I have just been stable for a few days, and now the market is not very peaceful. Not only have the company's products greatly reduced prices, but several new southern daily chemical manufacturers in China are also desperately reducing prices, generally reducing the price of a bag of laundry detergent to more than one dollar, and our products are almost unsellable."

"Oh?" Geng Wenyang asked, "What is the price of our low-end old products?"

Lang Yiqi said: "From more than three yuan at the beginning to two, but it still can't be sold."

"Two pieces?" Geng Wenyang asked again, "What about the new high-end brands?"

Lang Yiqi replied: "It barely stays at three or four yuan, but the shipment volume has also dropped significantly."

"That's the case......" Geng Wenyang frowned and pondered for a long time, then said, "The price of laundry detergent can't be lowered anymore, and we can't go the old way and lose money to fight with them."

Lang Yiqi reminded: "Mr. Geng, if we don't reduce the price of laundry detergent, it is very likely to be squeezed out of the market, and in the end, it may not even be able to put it on the counter of the shopping mall."

"That's not going to work!" Geng Wenyang shook his head and said, "Instead of competing with them to cross the single-plank bridge, it is better to find another way."

Finding a different way? Lang Yiqi and Ding Shuqing couldn't help but stare at each other, you look at me, I look at you, I don't understand what the big boss means.

Geng Wenyang pondered for a long time and said, "How much does it cost for us to produce a bag of laundry detergent?"

"Six or seven cents at most." Ding Shuqing said: "If it's a big bag, it's even lower."

Then he reminded, "However, our laundry detergent is a new formula concentrated, and it is no worse than laundry detergent for the same amount of money."

Compared with laundry detergent, laundry detergent does not have a granulation molding and drying process in the production process, which saves a lot of energy consumption such as steam, circulating cooling water and electricity, so the cost is much lower.

"You do it." Geng Wenyang advised: "We adopt the strategy of Tianji horse racing, use low-end laundry detergent to compete with them, and use the sales strategy of large packaging and ultra-low price to squeeze out the market, and strive to recover the money lost in laundry detergent with laundry detergent."

Lang Yiqi hesitated: "Laundry detergent is sold for a bag for a dollar, and even for a bag of eight cents, we also make money.

However, most people are still accustomed to receiving laundry detergent and are not very cold to laundry detergent. We just sell it at a low price, and people may not want to buy it."

"Is it man-made?" Geng Wenyang smiled faintly and said, "You only need to take care of production and sales, as for the advertising and publicity matters, I will let the Propaganda Department operate it, so you can put a hundred hearts."

Lang Yiqi and Ding Shuqing were about to say goodbye and leave in disbelief, but Geng Wenyang said again: "You first arrange the workshop to produce 30,000 bags of laundry detergent, which will be distributed to employees as the benefits of our group company."

If external demand is insufficient, strive for internal digestion. Anyway, the group company also has to distribute benefits such as cleaning supplies to employees every year, so it is better to take the opportunity to promote the new laundry detergent products of the daily chemical company, and it can also help share part of the sales pressure.

"That's good." Lang Yiqi said happily: "30,000 bags is enough for us to produce for a while."

After the two of them left, Geng Wenyang immediately called Liu Qing and instructed: "Xiao Liuqing, you immediately arrange for a large amount of advertising on provincial and municipal TV stations and major newspapers, mainly to promote the laundry detergent products of the daily chemical company. The volume of advertisements should be large and the frequency should be high. The slogan should be catchy, and preferably a well-spoken word."

Geng Wen's request was so high, Liu Qing couldn't help but worry: "Okay, I'll find an advertising agency to make arrangements."

"No! Don't go to advertising agencies." Geng Wenyang said categorically: "You call people from within the group company to do this, and if there is a shortage of people, recruit from outside."

"Huh?!" Liu Qing was surprised and said, "What we did ourselves is unprofessional!"

"It's unprofessional at first, but after a long time, it's not professional?" Geng Wenyang said: "Now there are only two advertising companies in Parktown, one is the tertiary industry of the TV station, and the other is the tertiary industry of the newspaper, and the third one is us."

Only then did Liu Qing understand that Geng Wenyang's previous intention to set up an advertising company was not just talking, but it was really going to do it.

"I'm ......," Liu Qing hesitated, "I'll give it a try."

"You can do it." Geng Wenyang encouraged her: "You graduated from the Academy of Arts, and your major is also related to advertising media, so doing this should be regarded as a return to your old profession."

Liu Qing said embarrassedly: "Mr. Geng, the things you learn in school are very limited, and there is still a gap between them and the actual needs."

Geng Wenyang arranged: "In the future, the newly established advertising company will be regarded as a subsidiary of the Propaganda Department. You will select and recruit the members, and you will nominate the appointment of cadres, what do you think?"

Geng Wenyang said this, even if Liu Qing didn't want to agree, he could only agree hard: "Okay, I'll do my best!"