As the most well-known large-scale shopping mall in Beijing, Shinhwa Mall has been welcoming customers every day since its opening. If in the past, people in Kyoto wanted to go to the friendship mall that needed foreign exchange coupons to gain knowledge, then now it must be here.

During the Spring Festival, the daily turnover of shopping malls exceeded one million, which not only shocked the industry, but also shocked even the government that paid attention to the shopping malls. Although shopping malls also have to pay taxes, such sales are really a bit scary!

But the government is still happy to see the malls make money, especially hoping that those who have become wealthy will spend more money on imported electrical appliances and other materials. Because then the government will also be able to harvest much-needed foreign exchange.

Citizens can use Chinese dollars to buy imported electrical appliances in shopping malls, and after the shopping malls sell them, they will settle with the state in the form of foreign exchange taxes. Because of this, the above hopes that the business of the mall will get better and better.

The originally deserted plots around the mall have now become fragrant. Many foreign businessmen who come to Beijing to invest want to take ownership of these lands. However, the government has also put forward some investment restrictions.

For example, the purchase of land use rights requires foreign exchange, and the price is more expensive than commercial land in other places. Secondly, there is the issue of development. If an investor wants to buy the land and keep it in his hands, this kind of thing is absolutely impossible.

Although China now welcomes investment from all over the world, governments at all levels have become much more cautious when it comes to approving commercial or industrial land. The reason why this is so is also because of the example of the mythical group.

When the local government is involved in major foreign investment, when faced with excessive preferential conditions demanded by investors, the above will give corresponding instructions, that is, negotiate with reference to the investment treatment of Myth Group.

As a result, many foreign companies that came to invest, faced with the government's tough attitude at the last moment, also said helplessly: "It's a mythical group again, don't they want to make money?" Why would they give up the benefits when they can maximize them? ”

But they knew that compared to them all coming to China to make money, Xu Zhengdao was really not interested in making money in China at the moment. Whether it is a shopping mall, a movie theater, or a chain hotel, the industrial layout is carried out in advance.

The money earned, Xu Zhengdao will also donate it in the later stage. Taking it from China and using it in China, this is Xu Zhengdao's investment philosophy. Perhaps it is precisely because of this that the domestic high-level will attach so much importance to the investment of Mythical Group.

When Xu Zhengdao drove Chen Miaoxu to the shopping mall, looking at the still lively shopping mall, Chen Miaoxu also said with emotion: "It seems that everyone's life has really changed for the better, just after the Spring Festival, there are still so many people to buy things." ”

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"It's normal! As far as I know, every year after the Chinese New Year, many winter clothes are sold at a discount, and then they are ready to wear new clothes for spring. What you can't afford before the Chinese New Year, you may be able to buy it after the New Year. ”

"Ahh Are you sure? Then I'm going to take a look, I really valued a few sets of clothes a few years ago! ”

Xu Zhengdao, who heard this, was also speechless and said, "Didn't I give you a VIP card?" You haven't used it? ”

"Nope! I have my own money, so why should I spend your money? ”

"Everyone is mine, what's wrong with spending my money?"

"Cut, I'm not yours!"

After shyly hammering Xu Zhengdao, Chen Miaoxu still began to shop with interest. But in the end, she only bought two sets of clothes. In addition, the clothes I bought were for my parents and younger siblings.

Seeing that it was still early, Xu Zhengdao also said in a timely manner: "Do you want to go to a movie?" ”

"Okay! I just don't know if I can still buy a ticket. Sister Deng and I also came to watch a movie a few years ago, but we couldn't buy tickets. Since the opening of our cinema, it is said that the business of other cinemas in the capital has been greatly affected. ”

"It's normal! The same viewing facilities, as well as some films, the audience doesn't like to watch them very much. In this case, do you think it's possible to expect the audience to pay for it? If you want to prosper in business, you must first change yourself. ”

"Oh too! Many movie theaters in China are smoky when you walk in, and the sanitary conditions are really bad. But I've heard that it seems that the decision has been made to implement reforms, so you should know the news, right? ”

"Hmmm! However, this kind of reform may not be effective for a while, but it is a good start after all. ”

Regarding the reform of the cinema chain that Chen Miaoxu asked, it was also a decision made after seeing that the business of the brilliant cinema chain was booming, but their cinema was not interested. If this continues, the results of the state-run cinema chain can be imagined.

The reform plan, which was shelved earlier, has finally begun to be implemented with the instructions of several leaders. The person who took up the burden of this reform was Xu Zhengdao's sister-in-law Xu Hongying, and she rarely asked her nephew about it.

Combined with the domestic situation, Xu Zhengdao also handed over the well-thought-out reform plan to his sister-in-law for study. If nothing else, Kyoto's state-run movie theaters will also change this year, and the big pot rice system will soon be broken.

Those who rely on the cinema to suck blood will also receive the punishment they deserve. After all, before the preparation of the brilliant cinema, the sister-in-law was conducting an investigation in this regard. And these people are the ones who prevent the theater chain from implementing reforms.

In their opinion, if the theater chain is no longer under their own control, how can they benefit from the theater line in the future?

But they forget that today's cinemas belong to the state, and how can they take money out of the state's pocket with impunity?

When Xu Zhengdao took Chen Miaoxu to the cinema, he found that the cinema was sold out until twelve o'clock. Such a hot scene surprised Xu Zhengdao very much. But he knew it had something to do with the movies shown in theaters.

As the first cinema chain with absolute foreign control, Brilliant Cinema introduces some Hong Kong and even foreign films every year. But these movies will be submitted for review first, and only after obtaining the above permission can they be officially released in theaters.

And the piracy that is currently prevalent in the south, under the joint attack of the mythical group and the state, is naturally not as rampant as in the previous life. After the implementation of the Patent and Copyright Law, the degree of attention paid to this aspect in China has far exceeded that of another time and space.

Pirated video tapes and pirated records, although they still exist, are secretly underground. Even a lot of people who engage in piracy know that once they get caught. Not only will you be punished to bankrupt your family, but you will also have to go to jail for several years.

In this matter, those film and television colleagues in Xiangjiang may really have to thank Xu Zhengdao for making them lose a lot of money. But for those gangs engaged in underground business, it feels that the mythical group has intercepted their way of making money.

Although they hate itchy, when recording pirated music and movies, they don't dare to pirate the mythical group. Because they all know that once this matter is known by the Mythical Group, the consequences are not as simple as losing money!

Just when Chen Miaoxu felt a little lost, Xu Zhengdao asked her to wait for a while. Not long after, Xu Zhengdao returned to the waiting hall and led her into the VIP box that Chen Miaoxu had never heard of. She was also stunned when she saw the facilities of the box.

In her opinion, can watching a movie be so luxurious? This also made her realize that the lifestyle of rich people is indeed beyond her imagination!