The investment trip in Africa ended with Xu Zhengdao's special plane returning to Hong Kong. However, the external evaluation level of the Mythical Group has undoubtedly been upgraded from the Asian level to the world-class. This also means that the influence of the Myth Group has been boosted again. 榋

In the early 90s, the economies of all developed countries in the world seemed to have begun to weaken. Many groups or consortia with international influence are tightening their investment in R&D funds to cope with the financial crisis that may arise in the future.

However, the Asian-based Shinhwa Group is constantly increasing its overseas investment. Before 91 years have passed, Xu Zhengdao, as the chairman of the board, has invested nearly 10 billion yuan, which really surprised many forces.

Through this incident, many forces have also truly realized that the use of "Asia's richest man" to describe Xu Zhengdao's capital holdings may be far from describing or representing his wealth. And Xu Zhengdao has also officially been promoted to a world-class rich.

The problem is that Xu Zhengdao has never responded to the evaluation given by the media, or the speculation about his wealth. Because he knows very well that those rich people who really have world influence are often low-key and unknown.

To do this, Xu Zhengdao felt that he needed to work harder. Because these people, in addition to having the wealth of a rich country, they also have the same power and influence that can be compared to a country. At this point, he is far from it!

But no matter what, this time he returned to Asia from Africa, Xu Zhengdao's personal reputation and the group's reputation have also been improved again. In the eyes of many forces, this increase in influence cannot be calculated and measured simply by money.

What really surprised some of the top forces was this trip to Africa, where the mythical group invested as much as three pieces in the oil field. When these oil fields are officially exploited, it is believed that the average daily oil extraction will also form a certain scale. 榋

In addition, Xu Zhengdao, who is mainly engaged in iron ore investment, now owns iron ore farms and mineable iron ore resources, which will also allow him to have a certain influence on global iron ore prices, and even get the corresponding pricing power.

Then there is the expansion of the Shinhwa Mall and the Qingluan hotel chain, which have also been promoted from Asian-level to world-class. For mall partners, it is natural that they will rely more on Mythical Group.

To put it simply, the brand owners who have reached a strategic cooperation with the Mythical Group will not give up the opportunity to ride this commercial chariot. Giving more entrance fees is probably unavoidable.

Because these brands know that the mythical mall is irreplaceable, and their cooperative brands can be replaced at any time. For those customers who trust the service and quality of Shinhwa Mall, they don't care about the brand when they buy.

The number of partners who apply to join every year is also very amazing. Some private or state-owned enterprises and brands in China are increasingly relying on the sales platform of Mythical Mall. As long as you can join, you can ensure the income of the enterprise.

Even, the national level attaches great importance to this matter, because these franchise partners can earn a lot of foreign exchange for the country every year. The most important thing is that with this sales platform, domestic goods can go to the world.

Not to mention anything else, the wild vegetables of the Northeast mountains reached last year alone have earned tens of millions of foreign exchange this year. To many, this seems somewhat incredible. But with the Mythical Mall, these impossibilities become possible. 榋

Even Xu Zhengdao, who received a call from China, asked about his sister-in-law's feelings, and said very directly: "Sister-in-law, at present, the mall's standards for the selection of franchisees are still relatively strict. As long as the conditions are met, joining is naturally not a problem.

The most important problem now is that these companies and brands that want to join need to enhance their brand value in terms of production and quality. If there is a quality problem, it is inevitable that it will be replaced by another brand."

Fortunately, as far as the current situation of domestic enterprises is concerned, most of the truly high-quality and high-end goods are used for export. But at this point, the Mythical Mall doesn't do that. For the same brand at home and abroad, the quality standards must be the same.

Whoever wants to engage in a domestic version and an export version, then the mythical mall will also cancel the franchisee qualification. For the same product, waiting in line to join, you can find several at will. It can be seen how sought-after the franchise qualification is.

Even the so-called international knowledge

Famous luxury brands, at present, do not dare to have any temper when talking to join the mythical mall. The reason is very simple, even if they are famous, they also need a platform to sell.

The high-end brand counters of Shinhwa Mall are also trusted by some upper-class people. The reason is very simple, the mythical mall has promised to the outside world that if you buy a fake, the mall will compensate ten times the price of the goods.

Of course, if there is a problem, the brand owner will also have to pay several times the compensation given to the customer by Mythical Mall. Therefore, the wool comes out of the sheep. But this approach has undoubtedly been praised by many high-end customers. 榋

Secondly, the Qingluan chain hotels invested together with the mall, some of which are directly built with the resorts under the Shinhwa Group. The number of registered customers alone is quite large, and these are all members of the hotel.

As long as these users go to stay in a hotel, or go to travel, they will choose to stay in Qingluan Hotel. Depending on the star rating of the hotel, the charges will naturally be different. But members, you can enjoy the membership price anywhere.

Even every time you make a purchase, you can accumulate consumption points. When you reach a certain number of points, you can also enjoy corresponding discounts and gifts. All in all, today's Qingluan Hotel has also become the first choice for business people and elites to stay in the hotel.

In addition to these investments announced by the media, the countries in which Shinhwa Group has invested in Africa have also begun to recruit local elites to form newspapers, radio stations or other media enterprises to lay out the media field in Africa.

Although the influence of these newly formed newspapers and radio stations is still very weak. However, with the financial support given by the Myth Group, Xu Zhengdao believes that in the next few years, the influence of these media channels will shock many forces.

If we talk about the current Panda Media, it is very influential in Asia. Then, in the future, after the integration of the media industry in Africa, it will also become the most influential media channel in Africa. And this is also Xu Zhengdao's secret move.

Coupled with the rapid expansion of Xuanwu Security, Future Myth Group in Africa has not only investment companies that are popular with the public on the surface, but also influential public opinion channels and military backing in the dark. 榋

In the future, when other old capital forces in the world begin to focus on Africa, and then want to compete with the Mythical Group, I am afraid they will truly understand that the Mythical Group is no longer what it used to be. If you want to gain a firm foothold, it also depends on whether the Mythical Group is willing.

Seizing the strategic initiative is also the real intention of Xu Zhengdao's trip to Africa to carry out investment layout. At present, these strategic layouts may not be able to see any clues. But in the future, this layout will definitely shock the world.

Although Xu Zhengdao never wanted to dominate the world, he at least hoped that in this life, he could become an existence that no one dared to bully at will!