Chapter 2 The Value of Traffic - The First Pot of Gold
What products are most likely to make consumers impulse buying.
Products that can arouse consumer sentiment.
What products are low in price, consumers buy less.
For example: gift-giving products.
What products sell particularly strongly, seasonal products.
Qingming's Youth League, Dragon Boat Festival's zongzi, Mid-Autumn Festival's moon cakes, year-end gift boxes, etc...
Wu Zhou looked at his phone and showed that it was September 2, about ten days before the Mid-Autumn Festival. Isn't this a coincidence, the moon cake gift box has become Wu Zhou's perfect product choice.
Wu Zhou sorted the sales volume of major e-commerce platforms and found the mooncake brand at the head of Blue Star and recorded it. Then find the best selling price of the head, record it, and finally delete it. Arrive at the best of the best.
Then through the Taoke platform, find out if there is any promotion for the product, and whether the promotion commission can reach more than 16 yuan...
Once screened, there was only one left.
Wu Zhou sorted out the words in a targeted manner.
"Out of stock king! Love custard moon cake gift box,
It has been rated as "one of the three most delicious moon cakes in the world" by foodies, and the "Chanel" of the moon cake industry has won the certification of the majority of foodies, so that people who don't like moon cakes will never forget it. 358 yuan a box offline! Now it's only 299 yuan, (if the price is too low, don't take chances, I wish you all to eat zp and have fun.) )”
The head of the industry, the price is high enough, although there is only about 10% commission, but the average single promotion fee is close to 30 yuan, although the conversion rate may be lower than the 30% they estimated, after all, the price of about 300 is indeed a bit high...
However, this is a gift, and the vast majority of people, if they give a gift, they don't just give it to one person, so it will buy it in bulk...
Well, all the preparations are done, and the next step is to promote the traffic.
Those data appeared in front of Wu Zhou's eyes again, "traffic usage", use 5000 first, Wu Zhou meditated.
Leave yourself a way back, don't just go all in.
After a few moments, the value after the flow rate changed to 5000.
"It doesn't seem to have changed much..."Wu Zhou waited for about 3 minutes, watching himself promote the linked item, and it seemed that there was no movement in sales.
When I want to check what the situation is.
The dormitory door opened, and several roommates walked in one after another.
In his hands, Li Xing used disposable chopsticks to carry some meals in white plastic bags.
"Xiaozhou, I'm finally awake, it's better, this is a meal for you." Li Xing put the food on Wu Zhou's table.
"It's okay, it's much better." Wu Zhou could feel the care of this roommate.
The memory of this person also came to mind, the rich second generation in the dormitory, tall and handsome, with a gentle personality, his family did real estate in a third-tier city, and he had some money, as for how much, Wu Zhou didn't know, it was certain that he would have no worries about food and clothing, and he had been very low-key for more than two years in college.
But he has a watch of more than 100,000 yuan in his hand, and the latest mobile phone of seven or eight thousand is bought when he says he can buy it, which all reveal his family background. As for why Wu Zhou knew the price of the watch, because when he was in class, Wu Zhou accidentally saw that Li Xing's watch was very good-looking.
I asked him how much he bought.
Li Xing smiled and didn't say anything, just said that it was not expensive, Wu Zhou had no choice but to find a shopping platform to search by himself, and then...
"Thanks, how much." Although I care about the meals I bring, I still know how to calculate money between friends. Li Xing also understood Wu Zhou's personality, and when he said the price, Wu Zhou transferred it to him.
"It does look much better." Li Xing smiled.
"That's it, it's not worth it for a woman, by the way, I know a beautiful woman in the accounting class, why don't I introduce it to you." Wang Tao is the self-proclaimed "big brother" in the dormitory and the class president. It's not bad in nature.,But it's love to show off.,Often there will be words like knowing xxx.,Or how good the relationship with the xxx teacher is.。
"Forget it, no need. I want to live a few more years. Wu Zhou smiled and waved his hand.
Eating and chatting, Wu Zhou became more and more accustomed to his role. The two souls of Earth and Blue Star seem to be slowly and completely merging together.
There were 6 people in the dormitory, 5 except for Wu Zhou, and the two of them came back.
There are those who are preparing for graduate school entrance examinations, those who need to run around for part-time jobs outside, or those who accompany their girlfriends, each with its own reasons.
Li Xing and Wang Tao didn't stay long in the dormitory, so they went out, after all, there were no classes in the afternoon, and both of them had girlfriends, and the summer vacation had just ended, and they had only been back to college for a few days.
Between young couples, the beauty of distance is really at its peak, and now it is still the honeymoon period with your girlfriend, of course, you want to stay with your girlfriend for a while all the time.
The purpose of coming back is to care about Wu Zhou's state.
After Li Xing and Wang Tao left, Wu Zhou turned on the computer again.
It's only been half an hour before and after, but before I can see it, the computer clatters and shuts down.
Wu Zhou knew that the dormitory was blacked out, and the computer was out of power, so if he wanted to turn it on again, he had to wait until after six o'clock in the afternoon. There is still electricity in the entire dormitory, and the power supply of the electric fan is still there, which is still the school's concern about the hot weather and the heat stroke of the students.
Wu Zhou saw that the computer was hopeless, and then looked at the changes in the wealth value in the system, which was still the same as before.
A little helpless, this form of traffic use with no feedback at all, no sense of control, Wu Zhou can't get feedback in time, and he doesn't like this experience.
It's just that when Wu Zhou didn't know it, the operation of the official flagship store of Love at this time was staring at the data with wide eyes.
Although the love's flowing moon cakes are in season recently, they are also the first in the industry, with a sales volume of 10w+, but the early products have been pushed by Taoke live broadcast, and after the recent volume, the frequency of these off-site promotions is less.
After all, it's about to be the season, and the company doesn't have much stock, and the sales task of this year's Mid-Autumn Festival has also been completed, and the inventory is sold out and off the shelves, and the mentality is very relaxed.
In the end, these days, it's just a matter of selling casually, and it's good to sell short inventory...
Now there are more than 1k daily sales a day, and there is still 1.5w of inventory in stock, which is almost just sold out.
In the past, during the day, the highest sales per hour were more than 60 points, and after 19 o'clock at night to 24 o'clock, it could reach about 100.
But now, this is a year-on-year increase of more than 600%, and the sales volume has reached more than 400, which looks particularly eye-catching.
analyzed the source of product traffic, and finally saw that it was Taokelai's traffic.
"I don't know which Taoke it is, but now there is still this amount, yes."
However, in line with the principle that more things are better than less things, he didn't look for the specific amount brought by Taoke, after all, once the Mid-Autumn Festival passed, this was not needed.
And it's clear that salted fish is fine, so why do you work so diligently. As the No. 1 brand in the moon cake industry, even if there is not much promotion, the traffic of the brand alone can be easily lived.
There is no need to operate a third-rate brand like those who need to pay close attention to a lot of them and study various technical routines.
Wu Zhou appeared in the classroom of the school, not that he loves to learn, but after a short time in the school, it was still a little hot outside, although his body was better, but it was still empty.
The air conditioning in the classrooms is on, cool, and importantly, there is electricity.
With the power on, the computer was finally able to turn on again, and the battery was only a little empty, showing that it was almost empty.
This time, Wu Zhou opened his Taoke background, and it seems that the number of orders has been placed.
My eyes widened a lot, after all, I said that I wanted to put traffic to this moment, but it was only a little more than an hour, and there was such an output, which is quite good.
"Hits: 985, Settlement: 521 orders, Payment amount: 186934, Estimated revenue for settlement: 18693.4" Most people only buy one box at once, but there are some people who buy multiple copies at once, so the number of orders is more than the actual sales.
"This conversion rate is a bit ridiculously high, with a conversion rate of more than 54%, which is the accurate traffic produced by the system!" Wu Zhou couldn't help but admire. Under normal circumstances, for such a high-priced product, it would be good if the traffic conversion rate could reach about 5%.
And the conversion rate of this traffic from the system is more than 10 times higher.
System: "The system is produced and must be a high-quality product." “
Wu Zhou heard the systematic self-selling boast in his mind, and the corners of his mouth chuckled.
The accurate flow of the system is indeed very accurate and high-quality, but Wu Zhou feels that part of the reason is that he chooses good products.
Of course, these will be verified later.
The data in front of him, an income of 1.8w an hour, Wu Zhou couldn't help but feel a wave in his heart when he saw this number...
But then Wu Zhou also had another guess, the 10,000 accurate traffic refers to the number of impressions, or the number of clicks...
It's like, an ad link, which is presented to a million users through the platform, but only 10,000 users click on it in the end. Then the 100w is the number of impressions, and 10,000 is the number of clicks.
Wu Zhou's doubts, the system did not give a reply, obviously still hoping that Wu Zhou would get the answer through his own active thinking.
Wu Zhou is also relatively easy to verify, just brush it if it's okay, and refresh it after a while.
Looking at the continuous rise in the value, the amplitude does not have a downward trend.
What does this flow refer to, Wu Zhou has the answer.
The results were much better than I thought.
The precise traffic of the system refers to the number of clicks.
"After putting 5000, according to the current conversion situation, there will probably be more than 9w of income, and after abandoning the platform deduction and tax deduction, it is estimated that more than 7w will be in hand. I still have 5000 traffic to continue serving? “